Relações públicas em uma nova perspectiva de atuação: empresas start-up

This paper presents a new playing field for the public relations professional: the start-ups. This new company, with characteristics of fast growth and high-risk investments, becomes an alternative and, at the same time, opportunity for innovative projects that turns from theory into real business, product or service. This way, the work starts on the context of innovation and spread of new ideas, so people can understand the importance of the promotion and study of new ways to market. Faced with this context, public relations professionals are becoming essential in the mediating process of scenario analysis for the implantation of start-ups, as well as the communication of innovation and insight in this new business environment

A atuação das Relações Públicas no Marketing Político

This paper discusses the performance of pubic relations professional in the field of political marketing, using its tools and strategies in accordance with the established goals. The study presents a general approach to marketing, its origin, tools, strategies, starting for the main types of marketing. In the end, we discuss the relationship between political marketing and public relations. Public relations trace a new path and a new opportunity for performance across the political marketing, and the chances for working at election time, at an earlier stage and later, the politician should think about maintaining their image as well as a way to generates credibility in an upcoming campaign

Relações públicas e serviços virtuais: a comunicação entre as corporações da internet e o cibernauta

The objective of this study is to adress the action possibilities of the Public Relations professional in management of communication between the virtual services companies and their customers – the cybernauts. For this purpose, a bibliographical research was made about the cyberspace, Internet environment, as well as the cyberculture and the on-line consumer public. It was also studied the possible areas of Public Relations's action, their work tools and means of communication with the customer, in order to verify the specificities of communication mediated by new technologies. Based on these concepts, it was possible to propose an action of this professional in the organizations called dotcom, in order to contribute to the management of the communication flow between companies and this “invisible” public, which relates virtually to the organization, establishing different modes of interaction in relation to tradicional customers, requiring different strategies of relashionsip

O papel do profissional de Relações Públicas na gestão com governança corporativa

This research has the finality to search for the Public Relations professional valorization considering new ways of business acting. So it addresses how would be the performance of this professional in a management with Corporate Governance. This way different kinds of references were researched specially business aspects, definitions and history of the public relations, corporate governance, communication and complexity in the organizations. By the end we analyzed the communication in complex organizations and how the public relations professional could be useful in the process

As relações sociais de trabalho: um campo fértil para a atuação das Relações Públicas

This paper aims at emphasizing the performance of a Public Relations professional, among other activities related to him, as a conflict intermediary in social relations of labor. Therein, a case study is made with administrative employees from the Regional Management Board of Post Office, in Bauru city, São Paulo state, during Collective Labor Agreement period. For comprehension of this specific case, concepts about labor relations and the union movement, as well as about Public Relations activity and its techniques, are used as theoretical substantiation

Tornar-se professor: desvelando a atuação docente no início do exercício da docência

This research, based on authors such as Was (1999), Guarnieri (1996 and 2005), Freitas (2002 and 2007) argue that the understanding of teacher education as a complex continuum aimed at understanding the initiation of the educational performance in the first five years of professional practice, by analyzing the history of teaching teachers early in their career. As we contemplate the specific objectives of interest to examine the training received to enter and work in the classroom and the experiences in teaching at undergraduate students. To perform the empirical study we adopted the use of semi-structured, guided by an outline of issues significant to the conduct of the respondents' narratives. The main results can highlight the difficulties encountered at the beginning of the educational performance are recurrent, data analysis shows that there is a significant increase in the duties of the teacher. With the study arrives at the premise that we must rethink the quality and structure of training courses aimed at improving the quality of performance of professional education, but for this to occur there must be deepening of studies and improvements not only in initial training and in continuing education courses. It is understood here that the training is not solely responsible for the current educational scene, which encompasses the question of the beginner there are many issues to be studied, such as public policies, structuring the curriculum, pay, but the training is beginning to there are faculty prepared to act

Formação de professores: uma breve reflexão sobre as razões da escolha profissional

This text, supported by the Social Representations Theory (SRT), reports some results of a research with students from the 1st/4th years of the College of Sciences and Technology from the State University of São Paulo (FCT-Unesp) on the teacher’s work/identity. We applied 278 questionnaires (free association questions on the teacher’s work and profile). Two groups with former students (five with teaching degrees and four with degrees in Education) were organized. We analyzed issues regarding the choice for the teaching profession (Geography - 3; Math - 04; Physical Education - 01 and Pedagogy – 10). Partial results: 1. There are differences between the social representations of students enrolled in Teaching and Education courses; 2. These people say the profession requires dedication and commitment; 3. They establish a strong relationship between career choice and the “taste” for the profession; 4. They believe that their role is greatly challenging: it involves helping prospective students and commitment to the school.

Capitalismo, trabalho e formação profissional: dilemas do trabalho cotidiano dos assistentes sociais em Ribeirão Preto - SP

Pós-graduação em Serviço Social - FCHS

O ensino da implantodontia no curso de graduação de odontologia: o relato de experiência de uma instituição e o perfil dos pacientes atendidos na clínica de implantodontia das Faculdades Adamantinenses Integradas - FAI

Pós-graduação em Odontologia Preventiva e Social - FOA

Formação e profissionalização docente: análise do Programa Especial de Formação Pedagógica da UTFPR - Câmpus Medianeira

Pós-graduação em Educação - FFC

A gênese do habitus e a construção da hexis corporal de bailarinos e jogadoras de futebol e suas implicações nos diferentes campos de atuação

This paper aims to show the beginning of habitus and the bodily hexis construction of male ballet dancer and female player soccer. Firstly, the habitus and the bodily hexis are established by the cultural inheritance of families (advices, likes, choices, prohibitions, and work divisions). After, they are restructured by the most diverse fields where this people act, mainly in the school, specifically at Physical Education classes (in the specialized places where these classes occur). Thus, it is possible to verify the success or the failure of their path lives and the possibility of a social ascent by the choice of these practices as professional career.

Da invenção do vestibular aos cursinhos populares: um desafio para a orientação profissional

This article is based on the sociological and historical approach of the origin of the university entrance exams in Brazil and shows the preparatory courses (preps) expanding simultaneously as a strategy of the lower and middle classes to get their children into university. Thus, the paradox of an antipedagogical practice becomes an essential condition for students to have access to prestigious university courses, what justifi es the historical movement by the lower and middle classes to appropriate this practice.. We propose that measures are taken to improve the results of important affi rmative actions that aim to enable students to enter university, as well as highlight Professional Guidance as a necessary resource which constitutes a new challenge in this fi eld of action.

Implicações de um programa de formação continuada na formação e atuação de professores de educação física atuantes no ciclo I

This work focused on research a course of continuing education for teachers of Physical Education, offered in a city of São Paulo in 2013. Adopting as a benchmark analysis of models of continuing education in teaching, investigative question that guided this study was: what are the implications of this formative process in the formation and performance of the participating teachers?. With this guiding question, four were the objectives we seek to respond to this analysis: first identify the profile of teachers as well as the participation and involvement of the same course developed; 2 map and analyze the manifestations of teachers throughout the course; 3 reflect on the role of teachers in relation to approaches and/or distances with the common physical education curriculum proposed by the municipality; 4 identify and analyze the reflections on the course conducted. The methodological approach was qualitative and eighteen participants were teachers of a school system in a city of São Paulo, active in cycle I (1 to 5 years) of primary school. Data collection was carried out in two phases, with the participants in the first stage seventeen teachers and three teachers in the second stage that in addition to acting in the cycle I also actively participated in the course. Data were obtained in phase one using a diagnostic interview recorded on voice recorder and transcripts of observations and recorded in video and voice recorder from sixteen meetings of the continuing education course conducted in 2013 and phase two included the observation of classes teachers in the 2nd half of 2013, ending with a final interview. Demonstrations of physical education teachers in the course, as well as the situations observed and interviews indicated that on the profile of teachers are in the age range 30-58 years to serve at least five years in schools and most (10) does not work elsewhere. Another observation is that most of the participating teachers when thes...

O perfil do aluno de cursos técnicos ou Parem as máquinas: o aluno envelheceu

The enrollments in technical courses outgrew beyond 70% between 2002 and 2010. It has made fundamental to look after this educational segment because of the changes in the job market, associated with the promulgation of the Law #11.741, witch disentails the High Scholl from the Professional Education, points out to some better understanding of this population. This study intended to trace the profile of this student. The socioeconomic criteria by Abipeme (Brazilian Association of Market Research Institutes) was used, and the most important item was age, with a result higher than expected to this educational phase, about 24 years old. The respondents characterized themselves as pertaining to B and C economical classes.

Competências em relações públicas: qualidades profissionais para atuação em comunicação pública

The professional skills desirable to graduates in public relations are defined by many authors of scientific specialized literature, and are continually developed throughout the academic life of the PR student. There are many opportunities of learning aspects such as professional behavior, responsibilities and challenges in the activity's various branches. The field of public communication has particularities that must be respected in order to have an effective communication process with quality and focused vision for citizenship building. This paper examines the specificities of public communication in Brazil, characterized by innovations of the right to information on public social policies, and offers a contribution to the characterization of the necessary skills and abilities of the communicator of this field in the contemporary scenario