Geração de receitas complementares em mídia digital para um programa regional de televisão: estudo de caso do Revista de Sábado

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Etnobotânica, agroecologia e modelos alternativos em horticultura: análise de conteúdo da mídia impressa

Pós-graduação em Agronomia (Horticultura) - FCA

Purificação da dextranasacarase de L. mesenteroides FT045B, produção de dextrana de massa molar média controlada, produção de ácido ascórbico α-glicosídeo e do composto bromo-dextrana

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Música, mídia e identidade nacional na Guiné-Bissau: da revolução armada à independência

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Núcleo mídia press: um núcleo de pesquisa na internet

The researching centre mentioned was conceived em 1989, with the goal to study and implement the media of comunication by creating and effecting online printed medias for care institutions, schools and UNESP. The university has taken a give-and-take function between itself and the society. The founder of this group is Prof. Dr. Ricardo Nicola that since 1996 has established a link between university and society, using this centre for developing works that go over the university's borders. The group's work comprehends four different classes: literary , tecnical, journalism and advanced research . The literary one involves help and literary production for new authors, the tecnical helps in publishing theses; the journalism one is related to journal and medias in and out of the university; the advanced research one has is caracterized as a class between departments and branches.

Políticas públicas e direitos de crianças e adolescentes: o papel da mídia na expansão da cidadania

This paper presents results of an evaluation of the quality of the coverage of issues associated to the preservation of rights of children and adolescents in the eight main newspapers of major cities of Bauru (Sao Paulo State) administrative region, from August 2008 to March 2009. In a total of 389 assessed stories, 66% portrayed acts of legal infraction and violence with children and adolescents as victims or perpetrators, with a fragmented and superficial perspective; 34% are greater approaches about public policies aimed at the preservation of social rights. The results show the existence of a smaller number, yet significant, of stories which presented extended and more contextualized approaches. From a general view, we can point out that the contribution given by the media as a form of vigilance over the execution of public policies has been limited, which justifies the concern of demanding, from the mass media, measures to fulfill the role attributed to them by contemporaneous democracies to the strengthening of citizenship.

A mídia globalizangte e a abolição do mito: o ocaso de uma cultura?

The globalization in the last century made possible to the human bean to know everything about all cultures in the world. Although the knowledge conduct many people to leave the tradition of their society in order to adopt the new values that could cause the abandon of the tradition.

Sustentabilidade organizacional e gestão por processos de negócios: uma integração necessária

The objective of this paper is to conduct a state-of-the-art literature review and systematization to identify how BPM - Business Process Management and corporate sustainability relate, while exploring the areas of collaboration between the two.

Mídia-educação: da criatividade à livre expressão na escola

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Mídia-educação no ensino médio: uma experiência com alunos e professores

This paper describes the development of educational materials on media education as a result of workshops held for students and teachers of high school in Midialab – Media Education Laboratory of Universidade Sagrado Coração. The objectives of this exploratory research were to investigate how teachers and students learn about media, looking for similarities and differences in the performance of the two groups in order to make it possible to conclude what methodology frameworks had a best result for promoting the media literacy of each group, taking on account the characteristics of public school and the paradigms of international media literacy. The methodology involved the application of activities focusing on six strategies: textual analysis, contextual analysis, content analysis, case study, translation, simulation and production. The results suggested that such activities are a productive way to develop critical reading skill and to reduce the differences between teachers and students’ repertoire. They also presented good results in the development of language usage by them and promoted collaborative learning, in a social approach.

Mídia e literatura: tematizações, correlativos, conexões

The purpose of this essay is to briefly evaluate the relationship that exists between media and literature in a general approach. The referred cases are exemplary in character. We suggest that there are essentially three ways by which medialiterature relationships come about. The classification provided herein seeks to contribute towards more detailed studies on this matter and invites to reflection.

Observatório do esporte: uma visão crítica da mídia esportiva

O projeto “Observatório do Esporte” é um programa radiofônico que desde 2010 é veiculado pela Rádio UNESP FM, na madrugada da sexta para o sábado à meia-noite com reprises aos sábados às 11 horas da manhã, onde por meio da estratégia do infotretenimento são discutidos assuntos diversos do cotidiano esportivo com uma análise mais aprofundada, principalmente da mídia esportiva. Com uma abordagem de avaliação multi-metodológica, o projeto busca articular extensão e profissionalização em jornalismo e radialismo esportivo para que o ensino-aprendizado dos alunos e bolsistas dos cursos de graduação e pós-graduação de Comunicação Social da FAAC – Faculdade de Arquitetura, Artes e Comunicação da Unesp Bauru ocorra de modo atualizado , dinâmico e ligado à pesquisa empírica em Comunicação.

Mulheres na politica e na mídia Brasileira: breve histórico e cenário atual

Brazil was one of the four countries of Latin America to be elected in this century, the first time a woman for president. But does the fact of having a woman in the highest office of the Republic reflects the reality of women's political participation in Brazil? And how will the female representation in the media of the country? To answer these questions, this article is a literature review of these topics, showing that, despite having a woman in the highest office of the Republic, women's political participation and their representation in the media is lagging behind.