A Gestão de Relações Públicas em culturas organizacionais conflituosas: caso AB InBev

Cultural clashes are part of the intercultural relationships, and especially in the organizations, they cause differences interfering in the process of sharing experiences, expertise and coexistence. This study outlines some communicational actions, built to improve the management of intercultural relations in organizations. This study also is related to the sharing and discussions on the communication planning process and its importance in intercultural differences detained and promoting interfaces between public of “different worlds”. The discussion is supported by theoretical theory of organizations and organizational culture in order to demonstrate a number of aspects related to this subject, which are directly accustomed to public relations activities. It also presents an analysis of the multinational AB InBev, in order to illustrate the process of knowledge and relationships that is built through the construction of the meaning in intercultural environments, as is the case of this organization

Políticas culturais, participação e educação: o caso da rede Arte Cultura Rio Claro - SP (2008-2012)

No atual momento as redes sociais, fazendo uso dos meios digitais/virtuais e partindo para ações no real/presencial, têm tido cada vez mais papel político importante nas transformações das relações humanas. Nestas redes há compartilhamentos de diversas informações, documentos e materiais com conteúdos que auxiliam na formação, assimilação e aprendizagem tanto pelos participantes diretos destas redes quanto pelos demais sujeitos e cidadãos influenciados pelas ideais elaboradas a partir destas redes. Este projeto pretende estudar a rede “Arte Cultura Rio Claro” no período 2008 a 2012 tendo como foco a realização da I Conferência Municipal de Política Cultural e as lutas pela criação do Conselho Municipal de Política Cultural. O trabalho abordará: as trocas e compartilhamentos entre os integrantes desta rede, a realização de encontros, reuniões, fóruns; o recebimento do Prêmio do Ministério da Cultura como ‘Articulação da Rede’ e a realização do Projeto “Tuxáua”; a realização das pré-conferências e 1ª Conferência Municipal de Política Cultural; a criação do Conselho Municipal de Política Cultural; entre outros. O objetivo do projeto é avaliar a rede como processo participativo, mostrando a relevância da política cultural para a educação não-formal de uma comunidade, principalmente por conta das pautas desta rede trazerem tanto a importância de valorizar a diversidade cultural, quanto a importância da participação cidadã nas decisões políticas

Proposta para a implantação de uma trilha interpretativa com bases na Pedagogia Waldorf na Floresta Estadual Edmundo Navarro de Andrade - Rio Claro, SP

At a time when people turn increasingly to technological innovations and virtual networks, a closer interaction with the environment can provide sensitizing experiences. One tool that facilitates this approach is the interpretative trail: its use in a Unit of Conservation (UC) allows more contact between the visitor and the nature elements. This research aimed to propose the establishment of an interpretative trail at the State Florest “Edmundo Navarro de Andrade” (FEENA) in Rio Claro (SP) with theoretical bases from Waldorf Pedagogy. The proposed trail is destined for students with 07-14 years-old, a period that the awareness is more accurate in a person, according to Waldorf tenets. On the path of the trail, we propose some educational activities at the points of interpretation: storytelling about environment; “photograph” the place with a drawing; create a song with sounds produced by the body and by nature elements; blindfold guide and a circle of people to share experiences. The activities aim to provide in the student a close and harmonious contact with oneself, with other people and with the natural world, and also serve as a support for programs of public use and environmental education at UC. The environmental awareness process in the context of FEENA - which has a significant landscape valuation - develops through the sensibilities of exterior and interior world. And also develops with the creation if images, thoughts, feelings and interdependencies relationships. Therefore, the ecologic education allows changes and formation of values and sensitive attitudes to students about the environment

A análise de redes sociais despontando como uma nova atividade do profissional de Relações Públicas

The current rise of the Internet has allowed distances being shortened more and more-creating virtual communities with the most different people, discussing and debating opinions about their environments, what they consume or what they do. Social media has put the people and, consequently, organizations gradually changing their positions about the environment in which they are inserted. Organizations are forced to adapt to new media-always attentive to what people are saying about them. The objective of this project is to give the Public Relations the activity to analyze what is going on in these social networks, always ahead of the organization, posing as a mediator of public opinion between social networks and the organization

A tradução do conto Lange Schatten de Marie Luise Kaschnitz

The principal objective of this project is to present a literary translation from German to Portuguese of the short story 'Lange Schatten', in the collection of the same name, Lange Schatten Erzählungen, published in 1960, written by Marie Luise Kaschnitz. Kaschnitz was born in 1901 in Karlsruhe, south-west Germany. The translation was completed with the aid of virtual and printed dictionaries, in addition to books on the history of German literature and some translation theories. Also, this paper provides brief commentaries on topics related to translation, particularly those concerned with the difficulties posed by translation of this project

Classificação de workflows baseados em web services

Over the last decades changes have occurred in communication within and between enterprises, made easier by technologies suchas E-commerce, Internet, ERP systems and remote meetings and there was a rapid progress in network technology, which has changed the way business is done. A standardized way to offer services over the internet is using web services. Web services are a kind of remote procedure call and are generally used to integrate systems, independent of language, both client and server. It is common to use several web services run in sequence to perform a business process. To this type of process, gives the name of workflow. Thus, Web services are the primary components of workflows. A tool that provides a way of visualizing the behavior of a workflow can assist the administrator and is required. The present work presents the development of a tool that allows the administrator to classify visually services components and evaluate their importance in the final performance of a workflow. As proof of concept we used several virtual servers and computers where each computer has received a set of web services. A proxy was added between each call of workflows collecting relevant information and storing them in a database for later analysis. The analysis was based on Quality of Service parameters

Estudos das condições da disposição final de resíduos sólidos domiciliares no aterro sanitário de Cachoeira Paulista – SP

In this assignment, will be assessed the conditions of operation for the final disposal of household solid waste landfill in the city of Cachoeira Paulista-SP. The theme chosen for research is of great social importance therefore is directly related to the well-being of the people, sustainable development, environmental protection and public health. Everyone should be aware of the problems related to improper final disposal of solid waste of any kind. The objectives of the study were: analyse the conditions of operation of the landfill; verify the treatment technology of percolating liquids (slurry) generated in the landfill; examine whether the landfill obey the rules; which cities in the region depend on the disposal system, verify that there are flaws in the final destination of solid waste in the municipality and in the cities of the region. The research is primarily a bibliographic review, obtained by querying the database and virtual libraries. Technical visits were also held at the study site, to check spot the methodology employed in the operation of landfill This work concluded that for the period under study, the landfill was as a landfill site, therefore, in accordance with the rules of operation

Formação-Arte-Escrita: contribuições estéticas para a noção de experiência

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A relação fala-escrita em dados produzidos em contexto digital

This paper aims to explain certain language phenomena remarkable for example in the Internet. These phenomena are popularly known as “internetês” in Brazilian Portuguese writing texts. A set of texts collected from chats was analyzed based on discoursive and phonological studies. The relationship between spoke and writing is seen as a distinctive character of heterogeneity of writing. In a particular way, the writing of nicknames in these digital interactions is analyzed. It is shown that enunciative complexity came from different linguistic information (phonological, morphological, semantics and enunciative ones). This study aims to contribute for general questions about oral/spoken and literacy/writing in digital context (but not just in those contexts).

A formação pré-serviço do professor de língua estrangeira em curso de licenciatura: crenças e reflexões em experiências de estágio supervisionado em diferentes contextos (sala de aula e teletandem)

This article aims to show the results of an institutional research in Applied Linguistics, which tries to comprehend how the initial teaching practice occurs in diversely figured contexts of foreign language teaching-learning (on-site and virtual), as well as how such contexts may mutually favor and encourage reflective and critical training of the language teacher in/for a contemporary world. It´s possible to notice a reflective attitude of four Brazilian foreign language (Spanish, English and Italian) teachers in initial training, especially regarding some aspects related to the teaching-learning languages process, such as roles of the participants; relevance of meaningful interaction; engaged cultures; teaching of a foreign language and mother tongue teaching as foreign one; teaching and learning typologically similar languages; constitution of the place to learn-teachIt´s possible to notice a reflective attitude of four Brazilian foreign language (English, Italian and Spanish) teachers in pre-service education, especially about some aspects of language teaching and learning process, such as the role of the participants; the relevance of significant interactions; the involved cultures; the teaching of a foreign language and the teaching of the mother tongue as a foreign language; the teaching of similar languages as Portuguese and Spanish; and the constitution of the place of teaching and learning languages. The results indicate that the experience of experiencing the dynamics of a conventional didactic context of language teaching (classroom), alongside to the experience of teaching and learning in a context of virtual educational settings (teletandem), it was especially important for the critical training of the future language teachers and to the awareness about the practice of teaching languages in times of technological innovation.

Mediação dialético-pedagógica e práxis educativa: aula para além das paredes escolares

Este texto tem por objetivo apresentar as representações do mundo do trabalho dos alunos do Ensino Médio, da Escola Estadual Prof. Dr. João Deoclécio da Silva Ramos, Distrito de Talhado, São José do Rio Preto (SP), através do uso de mídias virtuais, especificamente o Blog de Aula - Mutirão de Sociologia (www.mutiraodesociologia.com.br). Compreender as representações de mundo trabalho possibilita aos alunos pensar em uma profissão a qual se identifiquem, além de estimular a reflexão enquanto futuros profissionais. As mídias virtuais, especialmente os blogs, possibilitam aos alunos expressar seus modos de viver e pensar o mundo do trabalho. No contexto da cidade de Rio Preto, é especialmente relevante aquelas representações do mundo do trabalho rural, de modo que este projeto vem a colaborar na elaboração de pesquisas interessadas na descrição e compreensão de processos que envolvem relações entre trabalho, educação e mundo rural.

Una lapide in via Mazzini: os sofrimentos em Auschwitz e os desafios da tradução

Giorgio Bassani in his book Una lapide in via Mazzin seeks to show to the readers all the sufferings passed by Italians during the Second World War and emphasized those persists until today. Aiming to make an unprecedented translation of this tale, it is expected that the text provides us great experiences in the language and we could see the actual difficulties and differences with the Portuguese language, despite being considered these languages closed ones. The objective of this work is to produce a translation that allows us to transmit all anxieties and reflections suffered by the main character of the tale. After the war, the survivor of the concentration camp can go back to your city. He appears exactly at the moment is being placed a headstone on the synagogue wall in homage to Jews deported and killed in the camps. Given the gaunt figure of the man with his striped pajamas, the population is driven to rethink their own indifference and , in a way, its share of blame. Thus, the return should be celebrated is rejected and the figure of the survivor becomes a nuisance. The function of the headstone is actually and literally put a stone on the story. To achieve the proposed objective for this work, we analyzed all the chapters of the story Una lapide in via Mazzini and tried to find equivalents in Portuguese. However, we not ignored the traces of meaning that Giorgio Bassani invested in his work. Therefore, it was necessary to use both printed and virtual dictionaries. With the advancement of the translation work, we realized the difficulty of finding appropriate solutions to achieve the desired effect . The fidelity proposed by the author became increasingly difficult as our work progressed. In the course of all the discussions, it was concluded that , in fact , when it comes to translation, maintaining fidelity to the original text in a foreign language is a difficult and laborious process

A luta em defesa da Sociologia no Ensino Médio: 1996-2007 : um estudo sobre a invenção das tradições

Pós-graduação em Educação Escolar - FCLAR

O tutor no ensino a distância: considerações sobre o elemento humano da mediação educativa com tecnologia

Pós-graduação em Educação Escolar - FCLAR

Biblioteca digital virtual e a leitura de textos em tabletes

Pós-graduação em Educação - FFC