Mídias sociais e práticas de participação política: um estudo de caso das eleições municipais 2012, em Natal

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Jornalismo e narrativas transmidias: a reportagem no contexto da convergência

The transmedia storytelling is a phenomenom recently conceptualized theoretically (JENKINS, 2009), arising from ficcional mediatic products and disseminated as well by the use on other fields. This search aims to analyze how the transmedia storytellings can be applied to journalism on the basis of an specific genre, the reporting. To that, take as reference theoretical developments performed by brazilian authors (FECHINE et al., 2011, 2012, 2013), on the basis of televisive fiction, which culminated on concepts as transmediation and transmedia contents and deepened the comprehension and the research in this area. Thenceforth, this study propone a problematization and apropriation of this theoretic support for the journalism field, using, for that, a comprehension of journalistic production on a speech level, as well as its social practices (newsmaking). The empiric research also take two different paths. First, analyze a group of reportings, in which there is transmediation, in order to verifying the configuration of the transmedia phenomenom - more specifically of the transmedia storytelling - and its particularities to journalism. Then, develops an investigation, based on the etnographic method, of the productive routine on the special reporting section of the Jornal do Commercio (Recife/PE), aiming to investigate the conditions of transmediation in this range and the practices that favor and difficult the employment of transmedia storytelling. The result are, therefore, compared and related, with the goal of providing multidimensional view of the phenomenom

A imagem do Brasil na mídia impressa portuguesa: um estudo do caso diário de notícias e público

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Estratégias midiáticas na aprendizagem do tema DST/AIDS: ações em rede para reduzir vulnerabilidades de adolescentes e jovens da comunidade de Mãe Luiza, Natal-RN

Youngsters and teenagers are still a very vulnerable group of DST/AIDS. In order to combat this vulnerability the community intervention project being developed in Mãe Luiza neighborhood in the city of Natal-RN, entitled Strengthening Community Action Network for Prevention in HIV/AIDS: knowledge and Intervene emerged, popularly known as Project Viva Mãe Luiza. The project develops workshops of educomunication whose approach involves the DST/AIDS subject with the following media: video, photography, and theater playbook. This research integrates the activities of the project and has as main objective to investigate how strategies and practices of media communication developed in Project Viva Mãe Luiza through workshops of educomunication, assisted learning for the prevention of DST/AIDS and contributed to the reduction of vulnerability to DST/AIDS among adolescents and young participants of the project residents of Mãe Luiza community. The methodological basis was based on intervention research, with the technique of gathering daily field data, literature and documentary, in-depth interviews and ethnographic observation. The qualitative analysis was based on the monitoring of video workshops, photography, theater and primer, respectively, crossed by transverse to the prevention of DST/AIDS, conducted between June 2012 and December 2013 issues. Interviews with eight multipliers, aiming to understand their perceptions of vulnerability, prevention, multiplication and use of media that were part of the project were conducted. The analyzes show that learning workshops educomunication community health repercussions both in the development of individual skills in communication as changing perceptions about the vulnerabilities to which they are exposed, the awareness about prevention at the individual and differentiated actions multiplication in the community

Perpectivas da prática profissional do jornalista assessor de imprensa: o ethos, a identidade e as reflexões deontológicas no contexto da atuação simultânea em redações e assessorias de imprensa de Natal-RN

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Comunicar e interagir em novos espaços: o uso das mídias sociais no Sistema de Bibliotecas da UFRN

This study discusses about the practice of communication in libraries from the appropriation of the resources of web 2.0, particularly social media, establishing from the aspects of mediatization new communication scenarios in their environments. Aims at understanding how in the contemporary society, the libraries, that symbolize traditional space in the search for information and knowledge, modify their contexts through technological resources involved in your scenario, and specifically checks as the process of mediatization is inserted into the communication practices and interaction of libraries, noting the relevance of the ownership of social media, especially twitter and facebook, by the libraries of the Federal University of Rio Grande do Norte - UFRN. Use as methodological procedures, a theoretical approach concerning the conceptual research to investigate issues relating to social media, communication practice, mediatization and network society, and is characterized by being a descriptive exploratory research, of qualitative nature with adoption of the inductive method, using interviews and direct observation, analyzing reconfiguration scenario of university libraries located in UFRN. Thus, with the of the study, expected to be possible to give an overview of how to establish the use of social media in the scenario investigated by checking the new possibilities of communication, outreach services, information dissemination and interaction with user

O programa memória viva e a memória social da UFRN

O trabalho investiga que contribuições o Programa Memória Viva, exibido pela TV Universitária, fornece para a construção da memória social audiovisual da Universidade Federal do Rio Grande do Norte UFRN, analisando as entrevistas realizadas com os reitores da instituição entrevistados no programa. A pesquisa fundamenta-se em três aportes teóricos distintos: a abordagem narrativa de Joseph Campbell (1999), desenvolvida e adaptada ao jornalismo por Lima (2008) e Martinez (2008); a noção de Memória Social elaborada por Jacques Le Goff (2000); e, finalmente, a hermenêutica midiática de John Thompson, que permite uma síntese dessas referências anteriores e uma orientação metodológica integrada de diferentes técnicas de pesquisa. Analisamos o programa dentro da perspectiva da jornada do herói método de estruturação de narrativas que se utiliza da perspectiva mitológica de Joseph Campbell e da psicologia humanista de Carl Gustav Jung que seria utilizado, de maneira inconsciente, como recurso para a construção das histórias de vida expostas no programa. Os reitores entrevistados contam não apenas a própria história, no formato autobiográfico e narratológico estabelecido pela produção, mas delineiam também de forma direta ou indireta também a história da instituição

Interação no rádio: a participação do ouvinte no programa debates do povo

The radio is just not seen as conveying information, but a media able to establish ways that generate certain direction. We see an inclusion of the listener in the construction of programs, is exposing their life stories, commenting on facts, answering questions, choosing subjects and participating in some form of radio programming. This insertion of the listener in radio programs is generally thought of as a constituent element of the message. This study aims to analyze the participation of the listener and the forms of interaction in the " Debates of the People" that thirty- past two years is the schedule for CBN Fortaleza. The investigation was conducted through observation in studio, interview, transcription, content analysis and association analysis. This is a qualitative and quantitative research while. We found that the listeners of the program had no acceptance of interactive tools such as the Internet and social networks to make their holdings. In clipping analyzed, we noted that the participation of the listener was selected according to their relationship and proximity to the topic discussed. Also detected that the opinion is superior to the listener questions on the topic. The presenter has the function to put the questions in the listener program. Among the public comments are questions and opinions on the subject and speaks of the debaters. Among the authors, use Barbosa (2009 ), Ferraretto (2007 ), Lopez (2010 ), Ortriwano (2001 ), Peruzzo (2004 ), Prata (2009 ), Primo (2006 ), Thompson (2009 ), among others

O acolhimento como promoção da saúde entre pacientes com câncer

Cancer has been affecting people all around the world; disregard sex, ethnicity or social class. Despite the fact it is not always deadly, to be diagnosed and treated of cancer brings a lot of physical, emotional and social suffering, specially for those with less economic resources. Considering the complexity of the problem, there has been perceived that medical treatment is not enough to support cancer patients. There is an increasing understanding about their necessity of integral care, supposed to be given by a multidisciplinary health care equip that can consider all the different aspects involved in the illness process. Everyone has a particular way of been ill or healthy, and gives different meanings to the experienced events. The starting point of the research was the contact with a called work `group of shelter', developed with cancer patients by a multidisciplinary health care equip working on the LIGA Norte Riograndense Contra o Câncer. The research goal is to identify meanings people give to the shelter they receive in the group and to understand the way they experience the disease. Considering it singularity of this process, one worked with individually half-structuralized interviews, carried through with nine patients of the chemotherapy clinics and suck, that they had passed for the experience of the group of shelter, having approached getting ill, the treatment, the shelter and the recreation of the psychosocial processes (or not) after all this process. It was chosen as focus of analysis the creation of psychosocial processes and production of felt of these social actors through its discourse analysis perspective, boarded in accordance with the following thematic axles: the experience of the cancer, the shelter and recreation of the psychosocial processes the life. It was found that shelter has an extensive meaning going beyond the the group and involving others besides the multidisciplinary health care equip, and being important to give each patient the best possible benefit. It was also identified the importance of other social actors, such as relatives, friends and neighbors; added of religious faith, mentioned by all interviewees. It is to be considered the recovering capacity shown by eight interviewees, demonstrated by changing the way of interacting with others, getting new values and behaviors, and demonstrating more wisdom. We can consider the possibility of making this strategy to become part of the everyday practices of others health services working with cancer patients, what we think can help to minimize their suffering

As marcas culturais das festas populares no fotojornalismo dos periódicos Correio da Manhã e Tribuna do Norte

This research is about the cultural marks and meanings production on the popular culture context, in honor of Catholics Saints of June: Saint Antony; Saint John and Saint Peter (with celebrations in June 13th, 24th and 30th respectively). These marks are find on the newspapers’ photography of Tribuna do Norte (Natal, Rio Grande do Norte, Brazil) and Correio da Manhã (Lisbon, Portugal). All the photos were published in June 2012. The analysis has theory and methodology in Folkcommunication and in Sociocultural Photocatography. The investigation has focus in the meanings of these marks on the photojournalism about the popular parties and their practices. The study observes also a common view to report about popular culture, which has the influence of a hegemonic paradigm that considers itself the only true one.

Perspectivas para construção do documentário dialógico

This research presents an analysis of the issues and dialogic potential present in documentary filmmaking. We seek to identify the use of the elements of visual language as a way of understanding the production of meaning in the documentary. We analyze the documentary film and its construction in a dialogical perspective. To constitute the corpus of our research we selected three filmmakers and their works (one of each) in order to know their experiences and strategies and actions during the process of producing a documentary. Our reflection is to grant the experiences of the filmmakers , the films chosen for analysis and theories of documentary ( LABAKI , 2005; LINS , 2008 NICHOLS , 2005; PENAFRIA , 2009) , culture (HALL , 2003) , dialogism ( BUBER 2001 , FREIRE , 1987) , communication and mediation ( MARTIN-BARBERO , 1997) and reading documentary ( ODIN 1984)

O que ser quer imagem, o que se quer desejo?: entre o fabular de desejos e as construções imagéticas na prosa de Fiama Hasse Pais Brandão

Este trabajo presentado, direccionado a la defensa de la disertación de maestría, intitulada ¿Lo que se quiere imagen, lo que se quiere deseo?: Entre el fabular de deseos y las construcciones imagéticas en la prosa de Fiama Hasse Pais Brandão, discute hasta donde el deseo impulse la imagen y hasta donde esta imagen es tocada por este deseo, visualizando dentro de un sistema literario poético y singular, las construcciones de la imagen junto a las fabulaciones de deseos, lo que nos expone delante de procesos de semiotización por medio de la escrita, de subjetivación, de vértigo, de sensibilización para los efectos y deseos en cuanto producción de sentido y multiplicidades estéticas en cuya letra transgresiva se aventura. En este sentido, el análisis transitará entre el discurso erótico y los problemas fundamentales que este pode, bien como el proceso de construcción de imagen, recortado por vía de discursos problematizados por el lenguaje presentado por la autora Fiama Hasse Pais Brandão. Para tanto, colocase como escopo una investigación norteada por autores como Bataille, Roland Barthes, Luiz Roberto Monzani, Suely Rolnik, Walter Benjamin, Georges Didi-Huberman, Maurice Blanchot, Félix Guattari, Gilles Deleuze, dentre otros que puedan transitar por las relaciones, en este estudio, establecidas, constituyendo el corpus teórico y de discusión, atendiendo al caráter cualitativo implicito en el desarrollo de esta disertación. Cuanto al corpus literario, este es compuesto por los contos trídos en Cuentos de la imagen (2005), de manera a constituiren cuerpo-subjetividad, envolviendo ideas, afectos, perceptos y imagens.

A TV como objeto de leitura da imagem no contexto escolar: uma pesquisa-ação com alunos do ensino médio

This research seeks to reflect on the dynamics of television reception, studying the Brazilian TV miniseries Hoje é Dia de Maria, produced by Globo Television Network, and aims to generally promote inferences in the process of image reading, mainly for aesthetic reading in school context, aiming at the formation of visual proficient readers. The research was conducted with students from the third grade of a state high school, geographically located in the city of Natal, Rio Grande do Norte. The theoretical framework comes from the assumptions of cognitive social interactionism to understand language, and it is also based on the ideas of Bakhtin (1992) and Vygotsky (1998), which enabled us to understand the social interaction and the Theory of Aesthetics Reception and Aesthetic Effect with Jauss (1979) and Iser (1999), which provided a better understanding of aesthetic experience, aesthetic effects and production of meaning. The methodological approach assumes a qualitative nature and an interpretive bias, accomplished through interviews, observation, questionnaire and application of a set of investigative activities, such as introductory exposition of themes, handing out of images and mediation process. This research is the result of a research-action process in a pedagogical intervention in a state school. The results indicate that the interactional linguistic resources used by the speakers demonstrated lack of prior knowledge and repertoire regarding image reading, which initially led them to do a cursory reading. It was evident that the respondents were unaware of the initial proposal. However, throughout the meetings, it was possible to realize their transformation, because the pre-established concepts were analyzed with the help of mediation, so that the group felt more autonomous and safe to read images at the end. The survey also showed significant data, so that the school could develop new methods of teaching televisual reading.

Resumo de dissertações e teses: a estrutura composicional à luz da Análise Textual dos Discursos

This doctoral dissertationproposes the description, interpretation and analysis of the compositional structure of thesis and dissertation abstracts, with regard to the linguistic mechanisms that evidence text zones of different typological sequences, such as those of the text plan. Along these lines, the research problem was developed from the notion of compositional structure (sequences and text plans), as one of the levels or plans of text analysis, according to the theoretical framework proposed by Jean-Michel Adam (2011a). The main objective of this study was to recognize how the compositional structure, of thesis and dissertation abstracts, is achieved, with respect to text units and the global organization of this text category. The hypothesis posed in this research posits that specific informational text composition categories of abstracts are necessary to process the representation of the original text and the way in which it makes its meaning. Subsequently, this study is based on the theoretical and methodological framework of Text Linguistics (TL) and, above all, Textual Discourse Analysis (TDA), as we endeavor to understand the organizational structure of abstracts from both a linguistic and textual perspective. This structure involves the text plan of abstracts, with respect to their communicative purpose, i.e, the sharing of scientific information in its standard textual form. Thus, the development of this study, from a theoretical and methodological perspective, is based on the theoretical and descriptive premises from TDA (ADAM, 2011a, 2012; PASSEGGI et al., 2010), and also from TL (BEAUGRANDE; DRESSLER, (2012 [1981]); COSERIU; LAMAS (2010); MARCUSCHI, 2009 [1983]; FÁVERO; KOCH, 1994;KOCH, 2006; BENTES, 2004; BENTES; LEITE, 2010), within the field of text studies. The methodology of this study relies on empirical, documental research, which is qualitative, and adopts a descriptive and interpretive approach. From the empirical perspective, our objective is to understand the problems pertaining to the textual composition of abstracts, aiming to elucidate them in light of the theoretical and methodological framework previously mentioned. The corpus of the analysis is comprised of seven abstracts designated for systematic data collection. These texts, written between 2004 and 2011,were selected from Master’s theses and Doctoral dissertations in their electronic version, from the graduate program at the Federal University of Rio Grande do Norte. A thorough review of the literature reveals a clear fluctuation in the terminology of the concept, ‘abstract’. The results of the analysis revealed that the abstracts, which comprise the corpus of analysis in this study, in general, present typological heterogeneity, while the text plan remains fixed. Finally, the new knowledge gained in this research contributes both to the understanding of the compositional structure of abstracts as well as their production.

Consumo, cenários comunicacionais e subjetividades juvenis

Esta comunicação articula reflexões das pesquisas "Imagens limiares e visualidades juvenis: imagética do consumo", sediada na ESPM/SP, e “Imagens de presença e de ausência: sentidos midiáticos da subjetividade juvenil”, sediada na UFRN. O consumo é referência de uma epistemologia dos processos comunicacionais/midiáticos apoiada em investigações multimetodológicas. Buscam-se critérios para pensá-lo como sistema midiático com implicações em processos materiais e produtivos, e também como regime afetual, dinâmica estésica e estética de produção de sentido vinculado a dimensões simbólicas. São investigadas práticas de consumo dirigidas ao corpo e relevantes nos processos de subjetivação de jovens urbanos tanto pela reprodução de padrões como pela criação de novas formas de apropriação de bens simbólicos