Voluntariado empresarial: estudo de caso do Instituto Escola Brasil do Banco ABN AMRO Real

Este trabalho constitui-se num estudo de caso sobre o Programa de Voluntariado Empresarial - PVE - do Banco ABN AMRO Real, vivenciado no Instituto Escola Brasil - 1EB. Objetivou analisar como se dá o processo de formação de um programa dessa natureza, partindo do pressuposto de que o que motiva tal atividade é a busca de legitimidade social. Tal análise é feita levando-se em conta a maneira pela qual o PVE vivenciado no IEB se integra no conjunto das ações resultantes do processo de assunção de Responsabilidade Social Empresarial - RSE - pelo Banco. Também teve como objetivo investigar e analisar as causas da adoção do PVE pelo Banco. bem como o grau de institucionalização e legitimidade do IEB e do PVE do Banco. O referencial teórico é composto de duas partes, uma que aborda as contribuições de diversos autores para o estudo da RSE e do voluntariado empresarial, e outra que trata da abordagem institucionalista, procurando aplicá-la ao tema em questão. A pesquisa valeu-se de entrevistas semi-estruturadas, que permitiram análise em profundidade. As conclusões mostram que tal prática ainda é incipiente. encontrando-se em processo de institucionalização na organização estudada.

A abertura comercial brasileira e o impacto no processo gerencial das micro e pequenas empresas do setor de confecção do Espírito Santo

ESTA MONOGRAFIA OBJETIVOU IDENTIFICAR ATÉ QUE PONTO A ABERTURA DO MERCADO BRASILEIRO AFETOU O PROCESSO GERENCIAL DAS MICRO E PEQUENAS EMPRESAS DO SETOR DE CONFECÇÃO DO ESPÍRITO SANTO. UTILIZOU-SE METODOLOGIA DIVERSIFICADA CONSISTENTE DE REVISÃO BIBLIOGRÁFICA SOBRE O TEMA, ANÁLISE E INTERPRETAÇÃO DE DADOS FORNECIDOS PELO SEBRAE-ES, IBGE E UNIVERSIDADE FEDERAL DO ESPÍRITO SANTO (UFES) E PESQUISA DE CAMPO EM QUE FORAM ENTREVISTADOS EMPRESÁRIOS DO SETOR DE CONFECÇÃO EM MUNICÍPIOS DO ESTADO. PELO ESTUDO, CONCLUI-SE QUE: O PROCESSO DE GLOBALIZAÇÃO TEM AFETADO A ECONOMIA BRASILEIRA E, PARTICULARMENTE, A CAPIXABA; EM RELAÇÃO AO SETOR DE CONFECÇÃO, O IMPACTO DA GLOBALIZAÇÃO NÃO TEM SIDO ACENTUADO; E O PROCESSO GERENCIAL DAS MICRO E PEQUENAS EMPRESAS DO RAMO DE CONFECÇÃO NO ESTADO, SURGIU COMO UMA DAS PRINCIPAIS CAUSAS DA FRAGILIDADE E INEFICÁCIA DO SETOR, TORNANDO-SE INADIÁVEIS E IMPERATIVAS AÇÕES QUE PROPICIEM O DESENVOLVIMENTO GERENCIAL, A FIM DE PERMITIR-LHE CONTRIBUIR PARA A DISTRIBUIÇÃO SOCIAL DOS MEIOS DE PRODUÇÃO.

Um desafio para a regulação do mercado de assistência à saúde no Brasil: a escolha do consumidor de planos de saúde

The objective of this dissertation is to discover and to analyze the way how the consumer uses his/her perception to decide contracting a health plan, to supply elements that can serve to subsidize the State, the market and the consumers, in relation to the knowledge on the process of choice of the consumer and the decisions of purchase and contracting services of private health. The estimated one is to evidence that the brand of health plan is an important variable and decisive to the consumer contracting the service of a company that operates in these sector, because mean for the consumer security about the product, through the symbolism that the same one represents, despite the consumer not knowing to the certainty what is contracting in quality and amount. The theoretical construction is carried through using literature of anthropology of the consumption, theory of modernity, theory of the regulation, economic utilitarism, and marketing. Moreover, referential specific theoretician on the regulation of the market of health plans in Brazil. The health plan market in Brazil is anti-symmetrical and the consumer doesn¿t have knowledge technician who makes possible it to form judgment and to carry through rationality choices. Than the consumer uses to his/her decision symbolic elements that are available to his/her and supply to his/her the security that is look likes in the consumption of this kind of good. These symbolic elements related the confidence and security and are into the strong brands of the companies and are transmitted to the consumer through the mass media. In this dissertation are used as sources of data some information of the regulatory agency of the sector ¿ ANS -, a research of public opinion with health plans users and the results of the application of proper questionnaires for this research.

Participação no planejamento operacional: o caso de um grupo de agências do banco do Brasil no Espírito Santo.

Em um ambiente em profundas transformações as organizações estão na busca de modelos mais flexíveis. No sistema financeiro nacional essas mudanças são muito contundentes. O Banco do Brasil também vem se reestruturando utilizando novos modelos de gestão. O sistema de planejamento e controle é fundamental nesses modelos. O Banco do Brasil é uma empresa que se modernizou e conseguiu se sintonizar com o que há de moderno em gestão estratégica. Com uma grande rede de agências toma-se fundamental que as estratégias corporativas formuladas nesses modelos sejam disseminadas. É no planejamento operacional, incluindo o orçamento, que essas estratégias serão viabilizadas. Diante da complexidade e grande número de operações e atividades a serem realizadas este planejamento não pode ficar restrito aos administradores das agências. A gerência média, que está bem próxima das equipes, dos clientes e das minúcias das operações, é fundamental. Este estudo de caso, utilizando-se de pesquisa do tipo descritiva, aplicada e de campo, tendo como universo um grupo de agências de varejo do Banco do Brasil localizadas na região da Grande Vitória no Espírito Santo, analisou o nível de participação desse segmento gerencial nas diversas fases do sistema de planejamento e controle e constatou um razoável grau de participação numa forma direta mas ainda operacional, voltada mais para suas próprias atividades. Existem evidências de que condições favoráveis dentro da organização estejam propiciando um salto de qualidade e aprofundamento nessa participação da gerência média, tomando-se possível um maior envolvimento também em relação a assuntos ligados ao contexto no qual a organização está inserida e a sua visão.

Fatores relevantes na escolha de operadoras de telefonia de longa distância no Brasil: a ótica do usuário

This dissertation proposes to analyze how a consumer evaluates the available alternatives on a choosing process of Telecommunication Services in Brazil, specifically, among long distance services. The data were collected from a survey with 140 interviewee and they were analyzed through the Conjoint Analysis. The results from the referred survey give evidences that the relative importance of the attributes price, billing facilities and customer service have got considerably higher values than brand and financial benefits attributes. The fact that the brand is not the main point regarding the chosen process among long distance services can be justified by the almost non existence of barriers to change suppliers, due to the Telecommunication Services¿ pattern established in Brazil. This dissertation¿s limitations are presented, as well as suggestions for future research in the light of Marketing Theory

Processo de escolha de bancos de imagens: aplicações no marketing business to business

The general objective of this research is to verify which attributes are most relevant to a stock photography agency that represent the purchaser's standards of choice. For this objective to be accomplished, qualitative interviews with the customers of stock photography agencies had been made in order to raise the attributes considered with relevance in the process of choice for the Brazilian stock photography agency market. The levels of each attribute to be tested had arisen through the mapping of the products and services offered by the competition and the relative weight assigned to each one of the attributes related to the research in the choices for a stock photography agency. A transversal study was made with a sample of stock photography agencies customers from Brazil¿s Southeastern region. For the analysis of this data, a survey method was used, that, according to MALHOTRA (2006: 182), involves a structuralized questionnaire to be answered by an interview that elucidates specific information, in which the questions had a predetermined order. This questionnaire was presented through interviews on the Internet. The method adopted for this analysis was a joint analysis. A sampling of 1000 customer stock photography agencies were selected, which were represented by a didactic book editor, advertising agencies, editorial companies, etc., in the states of Rio de Janeiro, São Paulo, Espírito Santo and Minas Gerais. They had been obtained by 16 stimulations, or cards, for the application of the companies. Of the sample of 1000 customers of stock photography agencies, 7,8% responded to the research. The attribute most relevant in accordance with the presented results is the availability of images in high resolution for layout. Its relative importance was 40,78%. At the end of the study, the management implications were propitiated to the stock photography agencies managers inabling them to be more competitive.

Uma perspectiva chinesa sobre os fatores culturais a serem considerados pelo brasileiro no processo de negociação com o chinês

China emerges in the world as a potential economic leader and it is poised as the one of the strongest commercial partners of Brazil. China is already the third largest importer of Brazilian products and services and the prediction is to even increase that participation in the Brazilian export volume in the near future. As a consequence, there is a significant increase in commercial alliances between Brazilians and Chinese, which shows the need for the Brazilians to better understand the cultural differences when negotiating with the Chinese. The purpose of this research is to bring, from a Chinese point of view, the cultural difference in the negotiation process between Brazilians and Chinese. A better understanding of those differences will allow the Brazilians to adopt a better negotiation strategy with the Chinese in order to bring a better result. The research was developed by conducting 5 interviews with Chinese executives highly experienced in negotiation with the Brazilians. The results of this research show commons points indicated by the interviewers that have a direct impact on the negotiation process between Chinese and Brazilians.

O Estado organizacional dos grandes escritórios de advocacia do Brasil: dois estudos de caso

The objective of this study was to identify the real organizational status of major law firms in Brazil compared to fordism and post-fordism organizational economic paradigms. In order to fulfill the objectives, an exploratory-explanatory research was carried out through case studies. The two major Brazilian law firms, according the study developed by the newspaper Gazeta Mercantil (PANORAMA SETORIAL ¿ ESCRITÓRIOS DE ADVOCACIA, 2002), Pinheiro Neto Advogados (PN) and Tozzini, Freire, Teixeira e Silva Advogados (TFTS), were researched. The case study was based on multiple evidence analysis: semi-structured interviews, documents and records analysis, and direct observations. The report of the research was structured by presenting a detailed introduction about lawyer and the law firms, including their historics main characteristics and factors which lead up to the constitution of these firms, showing the relationship among information technologies, globalizations and the need of strategic recontextualization of law firms. The data collected showed how these aspects presented in the studied unities. It was concluded through this research that PN and TFTS present an organizational development compatible to what is frequently practised in the organizations as far as contemporary organizational techniques and tools are concerned; neither fordism nor the transitional process to post-fordism, intensified the division of work of the lawyer; the new information technologies are essential for the maintenance of the sustained competitive advantage within the post-fordism scenario.

Fatores determinantes na escolha do Brasil como exportador de serviços de tecnologia da informação

The export of information technology software services, also known as ¿offshore outsourcing¿, has raised debates in the media as well as in the academy. A lot has been written about the success of India, Ireland and Israel, the ¿3Is¿, but empirical data about Brazil is still hard to find. This dissertation proposes to identify success factors for Brazil to be chosen as a preferred location for offshore outsourcing based on a case study of an American multinational corporation, with branches in Brazil, that is systematically choosing Brazil as a preferred location for its offshore outsourcing operations. Concepts of economic globalization, internationalization of services and success factors for offshore outsourcing will be presented in the literature review and based on available literature focused on Brazil, a model of eight success factors is proposed. The empirical research was grounded on multiple data sources but the analysis was focused on a database of 219 deals that were conducted from September 2005 to May 2006, out of which Brazil was selected 57 times. The results confirm the proposed model of eight success factors. The final conclusions suggest that the process of identifying a country to perform the offshore activities is complex and that not all factors will be present at the same time, and more than that, in some cases intangible factors, such as relationship networks and emotional links with the country, have a higher weight in the decision. The results can be used in the future for in depth researches that differentiate Brazil from other countries in the offshore outsourcing market.

UUm Modelo Exploratório, Baseado nas Comunidades Linux, para Desenvolvimento da Tecnologia da Informação no Brasil

presente trabalho objetiva construir um Modelo Exploratório de desenvolvimento de tecnologia da informação, aplicável no Brasil, tendo como referência as formas de organização do trabalho e da produção das comunidades Linux. O Modelo deve ser aplicado em ambiente Internet, ou em outras redes de telecomunicação. Por essa razão, utiliza métodos e técnicas de aprendizado à distância e e-Iearning. A construção do Modelo apoia-se, como alicerce teórico fundamental, no conceito de convivialidade de Illich (1976), no entendimento de Inose e Pierce (1984) sobre comunidades de interesse e democratização da produção de software, nos estudos de Malone (1997, 1998) referentes a modelos de organização em rede, nos estudos de Weber (2000) sobre comunidades de interesse online, na metodologia de capacitação "Pensamento Digital" de Joia (1999-1, 1999-2) e na estratégia pedagógico-metodológica do Australian National Training Authority (T AFE/SA). No entanto, as pesquisas de Matesco (2000, 2001) tomaram exeqüível a idéia da construção do Modelo, tendo que vista que o Modelo Exploratório proposto aplica-se, preferencialmente, a países, regiões, empresas ou organizações dependentes tecnologicamente de seus parceiros negociais e com escassez de recursos para aplicar em pesquisa e desenvolvimento. O caminho metodológico para a construção do Modelo inicia-se com uma sucinta abordagem sobre o sistema operacional Linux, a descrição das formas de organização das comunidades Linux e a identificação das formas de organização do trabalho e da produção no Fordismo-Taylorismo e no pós-Fordismo. Situa o funcionamento das comunidades Linux em relação a essas formas de organização. Descreve o processo de formação do conhecimento no aprendizado à distância e no elearning. Aborda a experiência de outros países com o Linux e com as comunidades Linux. Principalmente, o sucesso obtido pelos países nórdicos em absorção de tecnologia. A seguir, fundamentando-se em duas pesquisas de Matesco (2000,2001), analisa a dependência tecnológica do Brasil e propõe o Modelo Exploratório, cujo objetivo é, prioritariamente, colaborar para a redução dessa dependência, por meio de um processo de formação de conhecimento, baseado no aprendizado à distância e e-Iearning do Linux e na propagação de comunidades Linux, empregando-se o modelo de organização em rede.

Ascenção e queda do provimento de acesso gratuito à Internet no Brasil: o papel dos modelos de negócio

This research was commenced with the idea to promote an strategic evaluation of the sustentability of the free Internet access, analysing its process of value creation, its sources of revenue generation, its business models development as well as its capacity to generate adequated returns to the investors. It was concluded that the free Internet access is not dead. Indeed, what has occoured was a migration from a model completely based on delivering a single service, generally dependent of publicity sells revenues, to a hibrid based business model with different types of services and with revenues been generated from multiple sources. Nevertheless, not all players were capable to evolute their business models and survive, what occasioned a huge number of fails, mergers and acquisitions, resulting in a concentration all over the segment.

O impacto da terceirização do call center em empresas de energia elétrica no Brasil

This dissertation seeks to recognize the impacts that outsourcing of the call center brings to firms of electrical energy in Brazil. For this research, two existing cases in the brazilian sector electric: i) case of Cemig, firm mineira of electrical energy; ii) case Light, firm carioca of electrical energy. The framework of this dissertation is based of the methodology of multiple study cases described by Robert Yin (2003). This work analyzed separately each of the cases and compared the results obtained in each analysis. In this way, this research aimed at analyzing the impacts that firms sufering in outsource the call center, despite the citys are diferents, like the factors of the environment. The obtained results suggest that the firms adopt the mixed call center, with the greatest part of outsources employees and with less proper. The importants impacts seeks in this research are the lost of the image, quality and the control of the process of answering. The aim impacts of a outsourcing the call center find in this research are the lost of the image of the firm and the reduction of the control of the process of customer service, impacting directly on the quality of the customer service.

Trajetórias De Acumulação De Capacidades Inovadoras, Mecanismos De Aprendizagem E Fatores Organizacionais Relativos A Atividades Em Gestão De Projetos: Estudo De Caso Comparativo Inter-Empresarial Na Indústria De Bens De Capital E De Celulose E Papel No Brasil

Over the last 40 years there has been a profusion of studies about the ccumulation of technological capacities in firms from developing economies. However, there remain few studies that examine, on a combined basis, the relationship among: the trajectories of technological capacities accumulation; the underlying learning mechanisms; and, the implications of organizational factors for these two variables. Still scarcer are the studies that examine the relationship among these variables along time and based on a comparative case study. This dissertation examines the relationship among the trajectory of accumulation of innovative capacities in complex project management, the learning mechanisms underlying these technological capacities and the intra-organizational factors that influence these learning echanisms. That set of relationships is examined through a comparative and a long-term (1988-2008) case study in a capital goods firm (for the pulp and paper industry) and a pulp mill in Brazil. Based on first-hand quantitative and qualitative empiric evidence, gathered through extensive field research, this dissertation found: 1. Both firms accumulated innovative capacity in project management at the international frontier level (Level 6). However, there was variability between the firms in terms of the nature and speed of accumulation of those capacities. It was also observed that, at this level of innovation, the innovative capacities of both firms are not confined to their organizational boundaries, but they are distributed beyond their boundaries. 2. So that these companies could accumulate those levels of innovative capacities it was necessary to manage several learning mechanisms: leveraging of external knowledge and its internalization in terms of internal apacities of the firm. In other words, as the companies accumulated more innovative levels of capacities for project management, it was necessary to manage different cycles of technological learning. 3. Further, the relationship between the ccumulation of technological capacities and learning was affected positively by intra-organizational factors, such as 'authority disposition', 'mutability of work roles' and 'intensity of internal crises', and negatively by the factor 'singularity of goals'. This dissertation revealed divergent results between firms in two of the four factors studied. These results contribute to advance our understanding of the complexity and variability involved in the process of accumulation of innovative capacities in firms from developing economies. This highlights the growing importance of the organizational and the human resource dimensions of innovation and technological capacity as the company approaches the international frontier. The results suggest to managers that: (i) the good performance in project management in the two firms studied did not occur simply as a result of the pulp and paper Brazilian industry growth, rather as a result of the deliberate construction and accumulation of the capacities through an intensive and coordinated cyclical process of technological learning, (ii) to develop innovative capabilities in project management, besides looking for learning mechanisms they should also look at the organizational factors that influence the learning mechanisms directly, (iii) performance of pulp mill¿s projects is better when projects are implemented together with technology suppliers than when performed only by the mill. This dissertation concludes that capital goods firms have been having a fundamental role for the innovative capabilities accumulation in project management of pulp mills in Brazil (and vice-versa) for a long time. This contradicts some authors' propositions that affirm that: a) equipment suppliers for the pulp and paper industry have been creating little, if any, development of processes or engineering projects in Brazil; b) firms in the pulp and paper industry have little capacity for machinery and equipments projects only taking place in few technological activities, being internal or external to the firm. Finally, some studies are proposed for future research.

Fatores críticos de sucesso na gestão das AABBS - Associações Atléticas Banco do Brasil

Este trabalho procura compreender quais são os fatores criticos de sucesso na gestão das AABBs - Associações Atleticas Banco do Brasil Com 1.267 unidades espalhadas por todo o território nacionaL as AABBs constituem uma das maiores redes de clubes ligados a uma única empresa - no caso. o Banco do Brasii - de todo o mundo Para realizar a taret~l foi util izado o referencial teórico da perspectiva teórico-critica da Escola de Frankfun. mais especificamente as contribuiçôl's de jllrgen Haberma". da segunda geração frankfuniana Foram le\'adas em conta as cmicas de Habermas à racio/lalidade "'.\lrll/l1<:lIlal e o conceiro dele de raâol1ul/(lade COl1llllÚCalll'U, em conexão com as noções de açào gerel/nul nlOnoláglclI e a~ilo gerencial dialriglca desell\ol\'idas por Fernando Tenório As opiniões de três segmentos principais embasam o presente estudo: associados das AABH.\, admilli,\/rl1dorcs do !JUIlCO do !Jrasti e dirigentes das A.A!J!Js A panir desses pontos de vista procurou-se detinir o que caracteriza sucesso na gestão dos clubes: quais são os tipos de racionalidade. de ação gerencial e de práticas administrativas que predominam nas AAB85: como é vista e utilizada a infra-estrutura das associações: como o relacionamento dos dirigentes dos clubes com os administradores do Banco do Brasil e com a Federação Nacional das AABBs - Fenabb impacta a "ida das associações. e de que forma se dá o processo de comunicação das AABBs com os seus associados Os resultados do estudo podem contribuir para a melhoria dos processos de gestão das AABBs. além de subsidiar as pesquisas sobre a atuação de outras entidades de natureza semelhante.

A complexidade da gestão em processos de internacionalização: como a cultura Nacional impacta o processo decisório de gestores brasileiros expatriados - o caso de uma empresa estatal do setor de energia

In a world where the companies are trying to compete on a global scale, the positioning strategies direct them to go beyond the geographical boundaries of their base countries, seeking for other markets, as a way to keep globally competitive. These conditions make crucial the roles performed by their managers, exposed to different contexts, mainly economical, political, social and cultural and to face the task to manage enterprises like a challenge, probably bigger than the one found on their base countries. This speech tries to examine how much expatriated Brazilian managers feel the influence of local cultural factors in their decisional processes, taking into consideration that they are embedded in their cultural home countries, and they can suffer an impact by the culture of other countries. With this research it is intended to gather empirical material that will supply clues and allow to advance on studies that will make a relationship between decisional process and local culture, through a case study in a Brazilian state-owned energy company and its subsidiaries in South American countries, hoping that the mentioned studies will somehow contribute to a better understanding of the problems that have been stressed in the last decades. Also considering that the vast majority of the theoretical and empirical material about this matter has its own source on the western developed countries and are, in this way, culture-bounded, we hope to increase the production of studies and researches applied to the Latin American reality, mainly the Brazilian one.