Strategic Faculty Recruitment

As institutions strive to grow their research enterprises, selection and recruitment of faculty is critical. The Council presents strategies for determining a recruitment approach, selecting the appropriate level of faculty to recruit, and targeting specific faculty members. In addition, research explores practices for attracting faculty to the campus and supporting faculty through the transition.

Integrated Marketing and Strategic Resources

As institutions seek in to increase enrollments, they create centralized marketing offices that oversee all institutional branding. This report examines staff and technology resources necessary to support centralized marketing efforts. It also describes advertising spend mixes and the assessment of integrated marketing initiatives.