Integrated Marketing and Strategic Resources
| Data(s) |
29/03/2013
|
|---|---|
| Resumo |
As institutions seek in to increase enrollments, they create centralized marketing offices that oversee all institutional branding. This report examines staff and technology resources necessary to support centralized marketing efforts. It also describes advertising spend mixes and the assessment of integrated marketing initiatives. |
| Formato |
application/pdf |
| Identificador |
http://digitalcommons.winthrop.edu/eab_reports/22 http://digitalcommons.winthrop.edu/cgi/viewcontent.cgi?article=1033&context=eab_reports |
| Publicador |
Digital Commons @ Winthrop University |
| Fonte |
Institutional Priorities 2014-2015 |
| Palavras-Chave | #Marketing and Branding #Enrollment Management #Student Experience #Student Affairs #Academic Affairs |
| Tipo |
text |
