Future Students, Future Revenues: Thriving in a Decade of Demographic Decline:

Over the past decade, universities were able to grow revenue primarily by growing enrollment and increasing net tuition per student. But demographic and economic changes will make it increasingly difficult for all but a handful of institutions to grow tuition revenue at historic rates. Despite rising access rates, demographic projections suggest that the number of high school graduates will decline over the coming decade, leading to a dramatic drop-off in the overall rate of enrollment growth. The traditional population of 18- to 22-year-olds will remain a majority at most institutions, but enrollment growth will come primarily from other student segments. Populations such as community college transfers, international undergraduates, professional master’s students, and adult degree completers offer the best opportunities to grow enrollment and tuition revenue. Serving them well requires significant investments, new organizational models, and cultural change on campus. This can be done in a financially sustainable way—fulfilling the university’s mission to serve a diverse range of students while providing financial resources to support the core. This brief analyzes the forces that will shape higher education over the next decade and highlights the strategies and competencies that colleges and universities will need to be successful.

Hardwiring Student Success: Building Disciplines for Retention and Timely Graduation

This study profiles innovators’ efforts to elevate student success initiatives from the current patchwork of support services to an actively managed enterprise process that is designed to systematically identify and rapidly intervene with students exhibiting behaviors predictive of attrition or graduation delays. Based on nearly two years of work and hundreds of interviews with colleges and universities across the country, the report presents 16 best practices in the areas most critical to improving student persistence and graduation.

Engaging Faculty in Online Education: Rightsizing Incentives and Optimizing Support

: Colleges and universities of all types are pursuing increasingly ambitious goals for online education for a range of reasons—enhancing learning, increasing access, growing enrollment, managing costs. However, concerns about workload, support resources, autonomy, and course quality leave many faculty skeptical of online instruction, and most institutions expanding online offerings are struggling to get sufficient numbers of faculty both willing and prepared to teach online. This study presents best practices in managing the strategic and operational challenges associated with increasing the number of fully online and hybrid courses

Managing Graduate Enrollments Graduate Enrollment Roles and Responsibilities

For the vast majority of colleges and universities, financial sustainability depends on maintaining or growing enrollment. Enrollment management discussions at the graduate level require a clear division of responsibilities among faculty and staff. This report examines how graduate school deans, enrollment management staff, and graduate program directors collaborate to meet enrollment goals.

Making the Global Vision Real: Supporting Faculty-Led Internationalization Efforts

As colleges and universities make increasing global engagement a top institutional priority, many have struggled to manage rising levels of international activity. Council research finds that the challenge lies not in convincing faculty to expend more effort but instead in reducing the level of effort required by faculty who are already interested in promoting international activities. This study provides detailed case studies and toolkits for administrative core competencies for increased global engagement. Chapter 2 (page 39) details strategies to promote faculty-led study abroad programs, which constitute the fastest growing study abroad experience. Chapter 5 (page 111) outlines recommendations to build strategic international partnerships that engage the entire campus.

Universal Design in Higher Education

While colleges and universities increasingly draw upon the concept of Universal Design to create an ideal learning environment, it can be challenging to apply the concept practically in the classroom. This project explores innovative ways to incorporate Universal Design into campus architecture, classroom technology and curriculum development. Further, this brief describes different approaches used by universities to garner faculty interest and offer effective training in Universal Design.