Click clack : examining the strategic and entrepreneurial brand vision of Under Armour

Using non-traditional brand strategy and innovative techniques, Under Armour quickly established a dominant presence in the sport performance apparel market as a newcomer in its product category. It established strong brand equity among consumers through its messaging and authentic relationship with target consumers. Utilising marketing and brand management theories, this study analysed the entrepreneurial strategies implemented by Under Armour in establishing the company's current positioning in the sport performance apparel marketplace. Using Aaker's (2005) strategic market management theory and Porter's (1980) competitive forces model as a framework, this study analysed the different marketing methods utilised to develop, maintain, and sustain the Under Armour brand.

Click if you like this or occupy as spectacle : situationism and a technological derive

This performative, multi-media lecture re-reads Guy Debord’s book, The Society of the Spectacle (1967) with reference to the global Occupy movement, and the role social media and the Internet play in the facilitation and hindrance of this recent form of political activism. Debord claims that all ‘having’ — that is, all forms of accumulating capital — ‘derives its immediate prestige and its ultimate purpose from appearances’, and that individual reality, which is shaped by social forces, can ‘appear only if it is not actually real (Debord, thesis 18).’ Using the multiple functions and staggering proliferation of various image making technologies used to record and represent OCCUPY actions as a starting point, we respond to Debord’s proposition by examining the ways his analysis of the spectacle both enables and impedes a thorough critique of social media as a spectacular technology par excellence. Part reflective essay, part critical analysis, and part performance, ‘Click if You Like This’ connects various situationist strategies of ‘artistic interference’ — such as the dérive and détournement — with expanded cinema in order to generate a series of questions and provocations about the politics of place, the degradation of social space, networked images and the ubiquity of contemporary ‘spectacular’ technologies, which have colonized all forms of everyday life. This presentation questions whether contemporary forms and strategies of interference are the same as their historical precedents.

Multimedia stream rate control over MANET based on router feedback

Streaming applications over Mobile Ad-hoc Networks (MANET) require a smooth transmission rate. The Internet is unable to provide this service during traffic congestion in the network. Designing congestion control for these applications is challenging, because the standard TCP congestion control mechanism is not able to handle the special properties of a shared wireless multi hop channel well. In particular, the frequent changes to the network topology and the shared nature of the wireless channel pose major challenges. In this paper, we propose a novel approach, which allows a quick increase of throughput by using explicit feedback from routers.

Click if you like this, or OCCUPY as spectacle : a technological derive

This paper is the textual component of a dialogic, performative, multi-media lecture that rereads Guy Debord’s, The Society of the Spectacle (1967) with reference to the global Occupy movement, and the role social media, and the proliferation of digital images play in the facilitation and hindrance of this recent form of political activism. It explicitly addresses the connections between global capitalism, public space and digital technology by responding to selective quotations from Debord’s book in creative and anecdotal registers.

One-pot synthesis of aminated multi-walled carbon nanotube using thiol-ene click chemistry for improvement of epoxy nanocomposites properties

A non-oxidative method based on thiol-ene click chemistry for functionalization of multi-walled carbon nanotube (CNT) was performed in order to improve the interfacial interactions between epoxy matrix and CNT. In this way, the CNT was aminated using 2-aminoethanethiol hydrochloride radicals thermally produced by a peroxide radical initiator. The aminated CNT (CNT-NH2) was characterized by FTIR, TGA, and solubility evaluations, confirming that thiol radicals are successfully grafted onto the CNT surface with a proper yield. Various percentages of pure CNT (p-CNT) and CNT-NH2 were then incorporated into epoxy matrix to evaluate the effect of the functionalization of CNT on thermal, mechanical, and morphological properties. The nanocomposites were characterized by DMA, tensile testing, and TGA. Results showed that glass transition temperature, tensile properties and thermal stability of epoxy nanocomposites containing CNT-NH2 improves significantly compared to those containing unmodified CNT. These results prove the role of amino-functionalization in improving the interfacial adhesion between epoxy and CNT, which was further confirmed by morphological observations of fracture surfaces of the nanocomposites.

A model of web use in direct and online marketing strategy

There has been less than a decade of rapid diffusion of the Internet and related technologies into the commercial world, with resultant changes in business processes, business structure and financial valuations of adopting businesses. Advocates and critics of new online business models are still addressing the relationship between online or electronic marketing using the Internet (Net) and marketing and financial outcomes. There remains a need for empirical research into specific aspects of online marketing strategy beyond click-through analysis, Web audience analysis and scrutiny of website properties to mention the most widely examined elements. This paper discusses conceptualizations underpinning development of a model of Web use in marketing strategy. The aim of the paper is to aid both business practitioner and academician alike in connecting direct and online marketing using the Web with performance outcomes

Efficient algorithm for mobile multicast using anycast group

The authors present a novel and efficient multicast algorithm that aims to reduce delay and communication cost for the registration between mobile nodes and mobility agents and solicitation for foreign agent services based on the mobile IP. The protocol applies anycast group technology to support multicast transmissions for both mobile nodes and home/foreign agents. Mobile hosts use anycast tunnelling to connect to the nearest available home/foreign agent where an agent is able to forward the multicast messages by selecting an anycast route to a multicast router so as to reduce the end-to-end delay. The performance analysis and experiments demonstrated that the proposed algorithm is able to enhance the performance over existing remote subscription and bidirectional tunnelling approaches regardless of the locations of mobile nodes/hosts

Programming your - objects (turtles, textboxes, sliders and buttons) in microworlds

This article outlines some new-object commands of Logo Microworlds and includes the use of buttons, sliders and programmable colours. The ability to assign object properties including font, colour and frames are discussed. As is assigning object-instructions and commands such as click on and clickoff, launch and cancel. Programming the turtle, making a new turtle, running simultaneous turtles, programming graphic colours and sliders as well as understanding dotimes are explored.

Weissenhof siedlung exhibition

UK sound-artist Scanner (whom we met on the program earlier this year) has been Artist-in-Residence for BBC Radio 4's 'Front Row' arts program where he's been experimenting with the medium of broadcasting. We heard one piece which explores the idea of social spaces in the city - associated with the visionary architectural ideas of Buckminster Fuller.

This morning we are staying with ideas of housing for the modern world.

Stuttgart, Germany, is our place of disembarkation - where in 1927 a modern housing estate - the Weissenhof Seidlung - was built to showcase the very latest work from the biggest names in modern architecture. 33 houses and apartments of all shapes and sizes - unified by their white, cubic streamlined forms.

The Estate is now a national monument and is a site of pilgrimage for architecture fans the world over.

Melbourne's Span Gallery is showing photographs of the Weissenhof Seidlung - and waiting in the wings to take us through it is historian Judith Trimble, joined by our own Rhiannon Brown, and - making a few guest appearances - the master of the modern movement, Le Corbusier, caught on tape here in the late 1950s.

Australia's proposed anti-terrorism laws

Discusses if ASIO and the police should be able to keep people in detention for 48 hours without access to a lawyer? Is this an appropriate response to to a dangerous new post-September 11 world?Or a radical over reaction that tramples on civil rights?

Drugs and police

Discusses the corruption-cloud hanging over the Victoria police drug squad. What does it mean for criminal investigations and trials? And, speaking more generally, what is it about the drugs-trade and the way the law deals with it - that can lead law enforcers down the wrong path?

Australian unity wellbeing index

We keep hearing it, but of course few of us believe it. Today another survey is out that says money doesn't always buy happiness! A new study has found the happiest Australians actually live in one of the poorest rural electorates.

Of course this means that the most disgruntled are in the heart of Sydney, the wealthiest city in the country.

Liz Eckerman is an associate professor in the Sociology Department at Deakin University. She's one of the authors of the Australian Unity Wellbeing Index, and spoke to Fran Kelly this morning.

Flexible deterministic packet marking: an IP traceback system to find the real source of attacks

Internet Protocol (IP) traceback is the enabling technology to control Internet crime. In this paper, we present a novel and practical IP traceback system called Flexible Deterministic Packet Marking (FDPM) which provides a defense system with the ability to find out the real sources of attacking packets that traverse through the network. While a number of other traceback schemes exist, FDPM provides innovative features to trace the source of IP packets and can obtain better tracing capability than others. In particular, FDPM adopts a flexible mark length strategy to make it compatible to different network environments; it also adaptively changes its marking rate according to the load of the participating router by a flexible flow-based marking scheme. Evaluations on both simulation and real system implementation demonstrate that FDPM requires a moderately small number of packets to complete the traceback process; add little additional load to routers and can trace a large number of sources in one traceback process with low false positive rates. The built-in overload prevention mechanism makes this system capable of achieving a satisfactory traceback result even when the router is heavily loaded. The motivation of this traceback system is from DDoS defense. It has been used to not only trace DDoS attacking packets but also enhance filtering attacking traffic. It has a wide array of applications for other security systems.

A microscopic competition model and its dynamics analysis on network attacks

Modeling network traffic has been a critical task in the development of Internet. Attacks and defense are prevalent in the current Internet. Traditional network models such as Poisson-related models do not consider the competition behaviors between the attack and defense parties. In this paper, we present a microscopic competition model to analyze the dynamics among the nodes, benign or malicious, connected to a router, which compete for the bandwidth. The dynamics analysis demonstrates that the model can well describe the competition behavior among normal users and attackers. Based on this model, an anomaly attack detection method is presented. The method is based on the adaptive resonance theory, which is used to learn the model by normal traffic data. The evaluation shows that it can effectively detect the network attacks.