Genre, gender and interpretation of movie trailers an exploratory study

Commercial movies cost tens of millions to make. Because they are now released on thousands of screens simultaneously, movie trailers are a major and necessary method of intensively promoting movies before they disappear from cinemas forever. Yet there is a paucity of research about how potential audiences react to these trailers. This study aimed at exploring consumers’ interpretations of movie trailers. Nineteen in-depth interviews were the means of data collection, using nine trailers for yet to be released movies from the romance/drama, action, comedy and thriller categories. Genre provided a focus for exploring consumers’ interpretations of movie trailers. Evaluative judgments of movies came first as a result of the value of genre to the consumer and then as a result of content which conveyed the movie would be involving relative to past movie experiences. Interpretations about the target audience for a movie were also influenced by assumptions that genre preferences differ according to gender. The findings pose implications for the construction of movie trailers.

Experimental stress analysis of a steel light truck wheel

The development of a new automotive wheel requires extensive testing and possible design changes. The wheel investigated had three major changes during development. These three designs were subjected to a stress analysis, by experimental methods, to allow a comparison to be made between each design. The experimental program tested the wheels under conditions designed to simulate the loading of the front wheels whilst cornering. A loading frame was built for this purpose and all testing was performed statically by multiple loading for different directions of bending moment. Brittle lacquer coatings were used on each wheel to highlight high strain areas and indicate optimum locations for the placement of strain gauges. The strain gauges were then used to evaluate the strains. Wheel stud loads were also monitored via strain gauges applied to two of the wheel studs. All data was stored on magnetic tapes and the stress analysis performed by means of a minicomputer. The results of the stress analysis showed quantitatively the improvement in design from the first to the third wheel design. The analysis of the stud loads and their variation during loading indicated the optimum wheel mounting face geometry to ensure nut loosening would not occur in service.

Separoh jalan (halfway)

The sign that marked the exact mid-point of the journey between Launceston and Hobart was located at the far side of the road in one of the overtaking lanes on the highway. The road that connected the two main towns in the state of Tasmania was full of overtaking lanes, special lanes that allowed drivers to pass others going in the same direction at slower speeds. Even though the north-south highway was wide and newly surfaced, there was only one lane in each direction. The passing lanes brought relief to a driver trapped behind a truck with a heavy load or who was in a hurry like Rusli that morning. He had only been in the southernmost Australian state for four months but had travelled back and forth between Launceston and Hobart nearly 20 times in a car belonging to the University of Tasmania where he worked. For some reason, he had never before noticed the marker which was only a knee-high sign with three sides. The one facing north to Launceston said H100 while the one facing south to Hobart said L100. Rusli had been hired as a lecturer for one academic year of about eight months to teach at the Indonesian programme at the university. Because Indonesian was the one language offered on both campuses, at least once a week Rusli had to drive from Launceston where he was appointed.

Modeling and simulation of collisions of heavy trucks with concrete barriers

On-site collision tests of full-scale concrete barriers are an important method to understand what happens to concrete barriers when vehicles collide with them. However, such tests require both time and money, so modeling and simulation of collisions by computer have been developed as an alternative in this research. First, spring subgrade models were developed to formulate the ground boundary of concrete barriers based on previous experiments. Then, the finite element method models were developed for both heavy trucks and concrete barriers to simulate their dynamic collision performances. Comparison of the results generated from computer simulations and on-site experiments demonstrates that the developed models can be applied to simulate the collision of heavy trucks with concrete barriers, to replicate the movement of the truck at the collision, and to investigate the performance of the concrete barriers. The developed research methodology can be widely used to support the design of new concrete barriers and the safety analysis of existing ones.

A heuristic algorithm for carton to pallet loading problem

This paper presents an algorithm used to solve a carton to pallet packing problem in a drink manufacturing firm. The aim was to determine the cartons loading sequence and the number pallets required, prior to dispatch by truck. The algorithm consists of a series of nine parts to solve this industrial application problem. The pallet loading solution relatively computationally efficient and reduces the number pallets required, compared to other 'trail and error' or manual spreadsheet calculation methods.

Intimacy at work: Playback theatre and corporate cultural change in Mercedes Benz, Brazil

On the back of a faltering economic year in 2007 and a major merger of motor car and truck dealerships, international motor car giant Mercedes Benz adopted a radical approach to re-aligning the company vision for their Brazilian business. Adopting a people-centred approach to change, they integrated participatory theatre and personal stories into a nationwide cultural development programme producing twelve performances in twelve cities. The central content of the performances came from employees who told personal stories that were then performed onstage. Each event acted as a unique expression of workplace values that would be led by employee attitudes and behaviour. Through the dialogic process, the company established a new code of conduct for customer care for the next phase of company activity. This article critiques various aspects of the programme and considers the value and limitations in the person-centred approach facilitated through theatre.

Suicide among male road and rail drivers in Australia: A retrospective mortality study

Objectives: This paper aims to describe the epidemiology of suicide among males employed in driving occupations (road and rail) compared to other male occupations in Australia. Methods: Suicide cases among road and rail drivers were extracted from a national dataset of occupationally coded suicide cases for the period 2001 to 2010. Suicide rates per 100 000 were calculated and standardised using the Australian standard population (2001). Incidence rate ratios (IRR) with 95% confidence intervals were calculated using Mantell Haenszel rates and compared to all employed suicide cases. Results: The majority of suicides in this occupational category occurred in truck drivers, followed by road and rail drivers. 98% of these suicides were among males; hence only males were included in further analyses. The age-standardised rate of male suicide among Road and Rail drivers over the period 2001 to 2010 was 22.6 per 100 000 (95% CI 19.2 to 25.9). The IRR of suicide in this occupational group compared to other male occupations was 1.42 (95% CI 1.26 to1.60). Conclusions: Suicide among Road and Rail drivers is higher than in the other male occupations. Suicide prevention initiatives addressing these risk factors, while also providing access to treatment for those at risk, are clearly needed.