Genre, gender and interpretation of movie trailers an exploratory study
Contribuinte(s) |
Purchase, Sharon |
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Data(s) |
01/01/2005
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Resumo |
Commercial movies cost tens of millions to make. Because they are now released on thousands of screens simultaneously, movie trailers are a major and necessary method of intensively promoting movies before they disappear from cinemas forever. Yet there is a paucity of research about how potential audiences react to these trailers. This study aimed at exploring consumers’ interpretations of movie trailers. Nineteen in-depth interviews were the means of data collection, using nine trailers for yet to be released movies from the romance/drama, action, comedy and thriller categories. Genre provided a focus for exploring consumers’ interpretations of movie trailers. Evaluative judgments of movies came first as a result of the value of genre to the consumer and then as a result of content which conveyed the movie would be involving relative to past movie experiences. Interpretations about the target audience for a movie were also influenced by assumptions that genre preferences differ according to gender. The findings pose implications for the construction of movie trailers.<br /> |
Identificador | |
Idioma(s) |
eng |
Publicador |
ANZMAC |
Relação |
http://dro.deakin.edu.au/eserv/DU:30005815/bednall-genregenderand-2005.pdf http://smib.vuw.ac.nz:8081/www/anzmac2005/cd-site/pdfs/1-Advertising/1-Moore.pdf |
Direitos |
2005, ANZMAC |
Tipo |
Conference Paper |