Development of high quality university web sites: benefits to users and the learning organisation

In recent years, the online delivery of educational material has received much attention by researchers. University web sites are being used to supplement the delivery of knowledge in traditional bricks and mortar environments or as stand-alone external courses. The function of a university web site also has broader applications that can provide strategic benefits to the organisation as a whole. An Internet presence based on a high quality, easy to use web site can provide universities with a credible, professional image. This is particularly important as students and other users of university web sites expect the same high level of quality in these sites as they do from the sites of commercial organisations. This paper explores the various roles that a web site can provide to benefit higher education organisations and their customers. In addition, the paper outlines the results of a study of university web site users that identifies specific web site design features that are considered essential for a high quality university site that will meet the needs of students and other stakeholders in a university environment. By adopting these design principles, universities will be able to improve the quality of their web sites and ultimately, increase user satisfaction. Moreover, an understanding of the various roles that a web site can perform will allow universities to fully utilise the benefits of developing and maintaining an online presence while retaining their traditional role as knowledge managers.

Orientation and impact of nonprofit museum web sites

Museums face increasing pressure to attract wider audiences. This requires an understanding of visitor expectations and motivations for visiting the ‘real’ museum. Websites can act as an attracting mechanism for ‘real’ museum visits. However, for the most part, museums have concentrated their efforts on attracting visitors to promotional efforts and collecting statistical data on the demographic profiles of visitors. Museum websites as a means of attracting audiences have been ignored in the research literature. This paper researches the role of museum websites in developing audiences with special attention to the attracting power of the websites for visitors. Content analysis of 40 Australian museum websites was conducted using a structured tool, WebNPattract, designed and tested specifically for the purpose. Content analysis results can be used for the purpose of strategic positioning of the museum and cultural tourism. The paper outlines five aspects of museums—museum offer; corporate governance; finding the museum; characteristics; and governance communication—and two approaches to museum websites: the ‘aesthetic’ and the ‘services’ perspectives. Marketing implications can be deduced from website orientation.

Evaluating small business web sites-understanding users

The cost of developing a website can be considerable and there is ample literature describing how to build effective websites. However, despite this many small businesses embark on the development of a website without any real understanding of what they are trying to achieve, who their audience is and the impact poor design will have on usability and user satisfaction. This paper discusses the results of a study that examined user reactions to a number of small business web sites. In particular it explored the interaction of different design factors on users. The study found that in many cases the websites are not meeting the needs of their audience. Specifically users become frustrated when attention is not paid to the design and quality of the information, the quality of the interface impacts on task completion and sites users find uninteresting are usually those they also had difficulty navigating and interacting with. Whilst none of this should be surprising, what is surprising is the continuing lack of attention paid to website usability.

The importance of information design for small business web sites

Designing and maintaining websites can be costly for small business, therefore the decision to embark on a Web strategy should not be taken lightly. Critical to the success of a web site is its design. Most small business web sites focus on information provision yet for many it would appear there is a lack of understanding of how to design a web site that delivers information effectively to users. This paper presents research that examined the effectiveness of small business web sites from the perspective of users. Findings indicate that: users found many sites contained too much irrelevant information; users were critical of sites where not enough information was provided; how the text is organised is
important; and, the quality and quantity of information provided on the websites and the display and size of the text influenced the ability of users to complete the task and not be frustrated.

Legal bans on pro-suicide web sites : an early retrospective from Australia

There are worldwide concerns that pro-suicide web sites may trigger suicidal behaviors among vulnerable individuals. In 2006, Australia became the first country to criminalize such sites, sparking heated debate. Concerns were expressed that the law casts the criminal net too widely; inappropriately interferes with the autonomy of those who wish to die; and has jurisdictional limitations, with off-shore web sites remaining largely immune. Conversely, proponents point out that the law may limit access to domestic pro-suicide web sites, raise awareness of Internet-related suicide, mobilize community efforts to combat it, and serve as a powerful expression of societal norms about the promotion of suicidal behavior.

Browsing behavior mimicking attacks on popular web sites for large botnets

With the significant growth of botnets, application layer DDoS attacks are much easier to launch using large botnet, and false negative is always a problem for intrusion detection systems in real practice. In this paper, we propose a novel application layer DDoS attack tool, which mimics human browsing behavior following three statistical distributions, the Zipf-like distribution for web page popularity, the Pareto distribution for page request time interval for an individual browser, and the inverse Gaussian distribution for length of browsing path. A Markov model is established for individual bot to generate attack request traffic. Our experiments indicated that the attack traffic that generated by the proposed tool is pretty similar to the real traffic. As a result, the current statistics based detection algorithms will result high false negative rate in general. In order to counter this kind of attacks, we discussed a few preliminary solutions at the end of this paper.

A co-recommendation algorithm for web searching

This paper presents an approach called the Co-Recommendation Algorithm, which consists of the features of the recommendation rule and the co-citation algorithm. The algorithm addresses some challenges that are essential for further searching and recommendation algorithms. It does not require users to provide a lot of interactive communication. Furthermore, it supports other queries, such as keyword, URL and document investigations. When the structure is compared to other algorithms, the scalability is noticeably easier. The high online performance can be obtained as well as the repository computation, which can achieve a high group-forming accuracy using only a fraction of Web pages from a cluster.

Web publishing revisited-a case study of literary websites in Russia

The concept of web publishing has been widely discussed in IS research literature since the WWW emerged. The discussion in various publications often revolves around the issues of business success and profitability, web design, and effective content presentation. This paper is a study of one of the “unknown” segments of the Internet - a family of websites publishing literary works in the Russian language. We demonstrate that the innovative model adopted by site owners in building the relationships with the site customers, and the information technology selected for the sites can play a crucial role in the success of a web-based venture. Our analysis is based on the concepts of virtual community and socio-technical interaction. We discuss the  contribution of this case not only to the innovative use of the Web-based business models, but also to the new forms of literary life and national  culture. Some of the concepts, principles and practices, adopted on those sites may be of interest to the Internet developers and communities worldwide.