Measuring consumer responses to corporate web sites : the development of an instrument
| Contribuinte(s) |
Buttery, Ernest Alan |
|---|---|
| Data(s) |
01/01/2003
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
School of Marketing and International Business, UWS |
| Direitos |
2003, Chartered Institute of Marketing (CIM) |
| Tipo |
Conference Paper |
