The Impact of on-field success in attracting sport sponsorship

The focus of this research is to identify the perceptions that professional sports club managers have about the impact that on-field success has on the attractiveness of a sport organisation to a prospective sponsor. From a series of semi-structured in-depth interviews conducted with the sponsorship/marketing managers from seven Melbourne based Australian Football League (AFL) clubs, an analysis of the importance of on-field success as a precursor for sponsorship was determined. The interview schedule consisted of four phases and concluded with a scale to rate the relative importance of on-field performance. The results indicated that AFL Club Managers believe that the onfield performance of the team does have an impact, but it is largely associated with the media coverage that this on-field success provides. They also identified that in the sport of AFL on-field success is largely controlled by the AFL governing organisation.

Conducting field research in a primary school setting : methodological considerations for maximizing response rates, data quality and quantity

Background: Schools are an ideal setting in which to involve children in research. Yet for investigators wishing to work in these settings, there are few method papers providing insights into working efficiently in this setting.

Objective: The aim of this paper is to describe the five strategies used to increase response rates, data quality and quantity in the TRansport Environment and Kids (TREK) project.

Setting: The TREK project examined the association between neighbourhood urban design and active transport in Grade 5–7 school children (n = 1480) attending 25 primary schools in metropolitan Perth, Western Australia during 2007.

Method: Children completed several survey components during school time (i.e. questionnaire, mapping activity, travel diary and anthropometric measurements) and at home (i.e. pedometer study, parent questionnaire).

Results: Overall, 69.4% of schools and 56.6% of children agreed to participate in the study and, of these, 89.9% returned a completed travel diary, 97.8% returned their pedometer and 88.8% of parents returned their questionnaire. These return rates are superior to similar studies. Five strategies appeared important: (1) building positive relationships with key school personnel; (2) child-centred approaches to survey development; (3) comprehensive classroom management techniques to standardize and optimize group sessions; (4) extensive follow-up procedures for collecting survey items; and (5) a specially designed data management/monitoring system.

Conclusion: Sharing methodological approaches for obtaining high-quality data will ensure research opportunities within schools are maximized. These methodological issues have implications for planning, budgeting and implementing future research.

Does coloniality improve foraging efficiency and nestling provisioning? A field experiment in the wild Zebra Finch

The foraging benefits of coloniality, whereby colony members exchange information about food location, have been suggested as a primary factor influencing the evolution of coloniality. However, despite its longstanding popularity, this hypothesis has rarely been tested experimentally. Here, we conducted a field experiment in the wild Zebra Finch Taeniopygia guttata to test whether colonial birds are better at finding food than solitary individuals. We manipulated food patch location and directly measured foraging activity of many colonial and solitary parents at those patches using an electronic monitoring system. We provided nesting sites in excess to alleviate nest site competition and manipulated brood size to eliminate the possible correlation between brood size, nesting density, and individual quality (including foraging activity). We found that solitary birds found experimental food patches first, closely followed by colonial birds. Moreover, solitary parents adjusted the amount of food per nestling to experimental brood size, whereas colonial parents did not, although overall, nestlings were fed more per capita in colonial than in solitary nests. In addition, brood size and, to a lesser extent, nesting density negatively affected nestling growth. Therefore, with the effect of provisioning rate, sibling competition, and cost of coloniality combined, nestling mass was not affected by the brood manipulation in solitary nests, whereas nestlings were lighter in enlarged than in reduced broods in colonies. Our results therefore suggest that individuals settling in solitary nests were intrinsically better foragers and more optimal parents. While they do not invalidate the possibility of information transfer at colonies, our findings highlight the importance of considering settlement bias in future studies and add to the existing evidence that the effects of nesting density on fitness are both complex and multiple.

Evaluation of the Test-mate ChE (cholinesterase) field kit in acute organophosphorus poisoning

STUDY OBJECTIVE: Measurement of acetylcholinesterase (AChE) is recommended in the management of organophosphorus poisoning, which results in 200,000 deaths worldwide annually. The Test-mate ChE 400 is a portable field kit designed for detecting occupational organophosphorus exposure that measures RBC AChE and plasma cholinesterase (PChE) within 4 minutes. We evaluate Test-mate against a reference laboratory test in patients with acute organophosphorus self-poisoning. METHODS: This was a cross-sectional comparison study of 14 patients with acute organophosphorus poisoning between May 2007 and June 2008. RBC AChE and PChE were measured in 96 and 91 samples, respectively, with the Test-mate ChE field kit and compared with a reference laboratory, using the limits of agreement method (Bland and Altman), κ statistics, and Spearman's correlation coefficients. RESULTS: There was good agreement between the Test-mate ChE and the reference laboratory for RBC AChE. The mean difference (Test-mate-reference) was -0.62 U/g hemoglobin, 95% limits of agreement -10.84 to 9.59 U/g hemoglobin. Good agreement was also observed between the categories of mild, moderate, and severe RBC AChE inhibition (weighted κ 0.85; 95% confidence interval [CI] 0.83 to 0.87). Measurement of PChE also showed good agreement, with a mean difference (Test-mate-reference) of +0.06 U/mL blood, 95% limits of agreement -0.41 to 0.53 U/mL blood. Spearman's correlation coefficients were 0.87 (95% CI 0.81 to 0.91) for RBC AChE and 0.76 (95% CI 0.66 to 0.84) for PChE. Analysis for within-subject correlation of subjects did not change the limits of agreement. CONCLUSION: The Test-mate ChE field kit reliably provides rapid measurement of RBC AChE in acute organophosphorus poisoning.

A novel route for tethering graphene with iron oxide and its magnetic field alignment in polymer nanocomposites

We present a new route of tethering graphene nanoplatelets (GNPs) with Fe3O4 nanoparticles to enable their alignment in an epoxy using a weak magnetic field. The GNPs are first stabilised in water using polyvinylpyrrolidone (PVP) and Fe3O4 nanoparticles are then attached via co-precipitation. The resultant Fe3O4/PVP-GNPs nanohybrids are superparamagnetic and can be aligned in an epoxy resin, before gelation, by applying a weak magnetic field as low as 0.009 T. A theoretical model describing the alignment process is presented and used to quantify the effects of key parameters on the time needed for the alignment process. Compared to the unmodified epoxy, the resulting epoxy polymer nanocomposites containing randomly-oriented Fe3O4/PVP-GNPs nanohybrids exhibit significantly improved electrical conductivities by up to three orders of magnitude and fracture energies by up to 300%. The alignment of the Fe3O4/PVP-GNPs nanohybrids in the epoxy polymer nanocomposites transverse to the direction of crack propagation further increased the fracture energy by 50%, and the electrical conductivity by seven fold in the alignment direction, compared to the nanocomposites containing randomly-oriented nanohybrids.

Deformation field variations in equal channel angular extrusion due to back pressure

Flow lines were analysed in aluminium alloy 6061 during equal channel angular extrusion (ECAE) in a 90° die with and without the application of back pressure during pressing. The lines appeared much more rounded when a back pressure was applied compared to the case of conventional ECAE testing. With the help of an analytic flow function, the deformation field was obtained. It is shown that back pressure slightly lowers the total strain, strongly increases the size of the plastic zone and significantly reduces the plastic strain rate.