Conducting field research in retail stores: a meandering path to a successful research project

Autoria(s): Minahan, Stella; Huddleston, Patricia; Behe, Bridget; Fernandez, R. Thomas
Data(s)

01/05/2013
Identificador

http://hdl.handle.net/10536/DRO/DU:30054700
Idioma(s)

eng
Publicador

Taylor & Francis
Relação

http://dro.deakin.edu.au/eserv/DU:30054700/minahan-conducting-evid-2013.pdf

http://dro.deakin.edu.au/eserv/DU:30054700/minahan-conductingfieldresearch-2013.pdf

http://dx.doi.org/10.1080/09593969.2012.743106
Direitos

2013, Taylor & Francis
Palavras-Chave #field research #eye-tracking #retail stores #research methods
Tipo

Journal Article
Acesso ao item digital