Online marketing by local government in Australia and the United States

The study reported in this paper involves a comparison audit of local government websites in two states of Australia with county and city level government in two states of the United States of America, using the Marketing Readiness of Website Indicator (MRWI). The hypothesised more highly rated Web use in marketing by United States local government relative to Australian local government (LGA) is not supported. Californian counties, NSW and Victorian LGAs generally employ the Web in a more capable manner in marketing than Californian cities and Alabama counties and cities.

Understanding global student mobility: exploring new ways of capturing international experiences using in-county overseas students

Australian universities have large numbers of overseas students who do not engage meaningfully with local students about their international experience. The objective of this research, an initiative that was part of a project funded by Australian Government Office for Learning and Teaching (OLT), entitled the Global Canopy, was to develop pedagogy to promote local students’ awareness about international study based on an in-country teaching program. The research study aimed to develop new knowledge about how domestic students understand global mobility through interacting with international students enrolled in the same university. The initiative included two workshops that brought together a number of project team members, three overseas students and academic staff mentors, representatives from Deakin Global Student Mobility office, and 31 undergraduate domestic students. Data was collected from a series of in-depth interviews with students involved in the program. Initial findings suggested that the workshops were successful, with 12 undergraduate students enrolled in winter schools in India after completion of the program. The paper concludes with lessons learned from the initiative and calls for exploring new ways of identifying international experiences that can be facilitated within discipline curriculum of the home university.