Considering if there is a need to measure the social impact of charities?

This paper proposes that a multidimensional measure of charities’ social impact should be developed. This would allow donors to evaluate the potential social benefit of giving to one cause or another. While such a multidimensional approach would be complicated, it could build on the literature suggesting that firms be measured using triple bottom line accounting and those used to evaluate firms for inclusion for ethical investing.

Corporate donations, the best interest of the company and the proper purpose doctrine

Corporate philanthropy is illegitimate spending by powerful corporate elite of someone else’s money; an attempt to bypass democratic allocation of taxes; philanthropy by individuals is laudable, but not by corporations.

Just as I wouldn’t want you to implement your personal judgments by writing checks on my bank account for charities of your choice, I feel it inappropriate to write checks on your corporate ‘bank account’ for the charities of my choice.

What determines Australia's response to emergency and natural disasters

This article examines the determinants of Australia's response to emergencies and natural disasters. It examines the response from the Australian public by examining contributions made to the appeals of the country's largest Non-Governmental Organisation: World Vision of Australia. It also examines the response of the Australian Government. The data include 43 emergencies and natural disasters since 1998. Results suggest that the responses from both the public and government are positively associated with the number of people affected, media coverage, and the level of political and civil freedom in the country where the event occurred. The type and location of the emergency or disaster are important for the public's response. Differences between public and government donations exist: support from the Australian Government is positively associated with smaller countries and there is some evidence that the public donates more to events occurring in larger and poorer countries.

Cause related marketing: reflections on the first twenty years

Cause related marketing is an intriguing concept in which one finds a cause and intertwines one's marketing push to sell both the cause and one's products. During this first twenty years, developing a partnership had gone from charities seeking out companies to companies seeking out charities. The concept, in its pure form, appeared to be a rare approach, where both
shareholder and stakeholder value was increased in combination. All parties appeared to benefit in this relationship.

Evaluating the social value of charitable organizations : a conceptual foundation

Charities are becoming more businesslike in their quest to address competitive pressures and funding reductions. However, this shift may have unintended consequences. For example, the best-marketed charities are not necessarily the ones with the greatest potential for social benefit. There is currently no mechanism that attempts to evaluate the social value of charities. Borrowing from social investing and corporate social responsibility literature, the authors argue that despite the difficulties inherent in this task, there are several issues that must be considered to assess a charity's social value, and each stakeholder will consider some dimensions of social value differently. Assessing a charity's social value has several ethical and policy implications, especially given the level of governmental and foundational support for charity organizations.

Who receives the most help? The most needy or those with the best marketers? (Editorial)

Presents an editorial overview of the tussle between who is best at the receiving end- the needy or the best marketer. Adoption of traditional marketing strategies to counter challenges from charitable organizations; Development of the entire market into focusing of the product's social responsibility; Shifting of practice from effective marketing to simply generating more resources from donors; Provision of a neutral field by evaluating charities on what they do rather than their marketing strategy.

Outbound cause-related marketing at the West Coast Eagles : measuring awareness and impact

This paper examines sports sponsorship from the perspective of the sports organisation as the sponsor of charity and community events - an increasingly common practice. Most of these sponsorship activities fit within the framework of cause-related marketing, but their effectiveness and value to the clubs involved are not known. We examine the activities of one AFL club which is heavily involved in a range of outbound sponsorship activities. In order to assess the impact of theses activities, we surveyed season ticket holders of this club and examined issues such as their general awareness of these activities and the both the antecedents and outcomes of this awareness. We find that general awareness (recognition) levels were high, and that the correlated with loyalty, involvement and specific brand associations. The conclusion is that outbound sponsorship of charities and the community has a number of positive outcomes for sporting clubs, and should be encouraged.

Animals in international development, poverty reduction and sustainable livelihoods

This paper explores the role and percept¡ons of an¡mals in internat¡onal development efforts and the possible contradictions between differing priorities of agencies involved in internat¡onal charitable efforts. The description ofthe differing descriptions of purposes in the (England and Wales) Charities Act of 2006 prov¡des a good starting point. There are many available purposes for charities, and although having one purpose does not preclude a second, organizations concerned with animal welfare appear to be quite d¡stinct from those work¡ng for poverty alleviation in the developing world. A fun and novel gift of a donkey may equally be perceived as a cruel, environmentally unsustainable and misguided development effort, a valuable asset for a household, or a burden to a household struggling to feed existing mouths..... This paper questions the underlying tensions between human development, animal welfare, and poverty alleviation exploring cultural tensions, philosophical tens¡ons and where areas of common ground may be found.

Australian philanthropy

This study examines the discourses and practices of strategic forms of philanthropy. It investigates claims about the efficacy of strategic philanthropy through analysis of philanthropic practice in historical, sociological and public policy contexts.

Food rescue: investigating directions for the future

This research helps explain how organisations can be structured to best respond to the needs of people experiencing food insecurity; an integrated person-centred approach must be employed. There is capacity for food charities to advocate and collaborate to promote long-term solutions and also, deliver acute support for people’s health.

Animals in international development: ethics, dilemmas and possibilities

This paper explores the role and perceptions of animals in international development efforts and the possible contradictions between differing priorities of agencies involved in international charitable efforts. Although there is a wide range of purposes for a charitable organization, as shown in the (England and Wales) Charities Act 2011 (c.25) and having one purpose does not preclude a second, organizations concerned with animal welfare are quite distinct from those working for poverty alleviation in the developing world (and indeed the developed world). A fun and novel gift of a donkey may equally be perceived as a cruel, environmentally unsustainable and misguided development effort, a valuable asset, or a burden to a household struggling to feed existing mouths. Exacerbating this situation is the fact that much of the debate around animals in a developing context is heavily polarized between livestock welfare, and animal rights, with a very limited middle ground. This chapter analyzes the underlying tensions between human development, animal welfare, and poverty alleviation, exploring cultural tensions, philosophical tensions and where areas of common ground may be found, with specific reference to development programming. The chapter is framed by contemporary debate on ethics and international development. International development interventions are driven by human welfare concerns, within the broader context of an increasingly globalized world economy. There is a danger in not engaging with ethical considerations with regard to animals and development , as there are potentially complex, interrelated and unintended outcomes. Such outcomes include rising inequality for those who depend on livestock for livelihoods in a business-as-usual scenario of increasing production and intensification; a focus on animal welfare in isolation, with potential accusations of forcing limitations on animal production on low income communities and countries;, and, finally, a moral debate surrounding the issue of whether it is reasonable to require animal welfare standards of people who live in poverty, as a pathway out of poverty. Discourse and practice needs to engage with how to link debate on international development with ethics of livestock production, beyond animal welfare, with global sustainability as core.

Kitchens and pantries—helping or hindering? The perspectives of emergency food users in Victoria, Australia

In high-income countries, people affected by food insecurity may seek out free/subsidized food from charities. Their perceptions of the food programs provided and preferences for alternative strategies are underresearched. The aim of this study was to develop an understanding of the users’ experiences of food insecurity and gain evidence for effective responses in the future. Twelve semistructured interviews with a sample of users, who were also charity volunteers, were conducted in Victoria, Australia. A thematic analysis of the interview transcripts was undertaken. The results show that users have complex needs. Charities have both the capacity to hinder and help people maintain dignity, social inclusion, and health. Alternative community and policy food security strategies were proposed by interviewees. In the future, perspectives of affected community members must inform strategies that seek to improve people’s access to safe, nutritious, and affordable food. A human right to food framework is discussed as a mechanism to help realize food security in Australia.