Who receives the most help? The most needy or those with the best marketers? (Editorial)
Data(s) |
01/11/2003
|
---|---|
Resumo |
Presents an editorial overview of the tussle between who is best at the receiving end- the needy or the best marketer. Adoption of traditional marketing strategies to counter challenges from charitable organizations; Development of the entire market into focusing of the product's social responsibility; Shifting of practice from effective marketing to simply generating more resources from donors; Provision of a neutral field by evaluating charities on what they do rather than their marketing strategy. |
Identificador | |
Idioma(s) |
eng |
Publicador |
John Wiley & Sons, Inc. |
Relação |
http://dro.deakin.edu.au/eserv/DU:30016387/polonsky-whoreceivesthemost-2003.pdf http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=12067156&site=ehost-live |
Direitos |
2003 Henry Stewart Publications |
Tipo |
Journal Article |