Sophistic 3.0 and the end of media relations

This paper looks at Web 2.0 as a new form of discursive art which may be changing human subjectivity - which may be producing new kinds of people. It casts the Web 2.0 era as the 'Third Sophistic' in comparison to the two other sophistics: (1) the period from the Ancient Greek Enlightenment when grammar, rhetoric and dialectic were invented by the original pre-Socratic sophists up until the times of Plato, Aristotle, and Isocrates; and (2) the Second Sophistic in the early centuries of the Common Era when 'epideictic,' that is subtle, artistic rhetoric was perfected. These sophistics marked alterations in the possibilities for human cultural expression and conception. Are we experiencing a 'Sophistic 3.0'? If so what are the likely consequences for contemporary discourse and its media?

Better use of rhetorical theory in public relations

Some of the most important reflections on rhetorical theory associated with public relations appear in: L’Etang (1996); Toth (1999); and various Robert Heath contributions. This paper will reflect on the importance of that work by briefly scouring the origin of rhetoric among the ancient founders of persuasive communication: the pre-Socratic sophists. The paper will then relate the approaches of the above theorists, as well as Kevin Moloney and James Grunig, to the original meaning of sophistry. The last part of the paper will discuss the confluence of rhetorical and semiotic approaches. The rhetoricsemiotics link has been present since the semiotics of St Augustine of Hippo (354-430 CE). Augustine was a professor of rhetoric in his earlier career. The last part of the paper summarises how rhetorical theory, Peircean semiotics and post modern approaches can avoid accusations of relativism and infinite semiosis when they are fitted into a theory of public relations.

Invisible labour : home–school relations and the front office

When school front offices are mentioned in research on schools and their relations with the community, it is often to describe how parents/carers and the public are treated officiously and/or inappropriately. In professional development materials, schools are urged to improve communication, and occasionally directed to consider the practices of the front office staff. Yet when schools send out information to parents/carers, the school office is usually the place to which all queries are directed. However, there is almost no detailed research that looks at what actually happens in this place. In this paper we draw on a small-scale commissioned research project which began to fill this gap. In seeking to reread our data and push further on analysis, we have come to realize that those who work in school front offices are women whose physical and emotional labour is not only rendered largely invisible in a wide range of literatures relating to home-school relations but is also inadequately recognized through recruitment practices, professional development and remuneration. We suggest that there needs to be further research into the high energy, multitasking, nurturing work that goes on in school front offices.

Undergraduate public relations education in Malaysia : a case study

Public relations worldwide often restricts itself to the bounds of an American context. This thesis argues that Malaysian public relations education and its professional practice should create its own unique model of public relations education and its professional practice due to its differences in politics, culture and the media environment.

National interest in the theory of international relations

The concept of "the national interest" has been widely analysed by historians and political scientists. However, there has not been a systematic investigation of the term from the range of theoretical perspectives which comprise the discipline of International Relations. This dissertation fills this gap by examining how the term is variously understood by realist, Marxist, anarchist, liberal, rationalist and constructivist theories of International Relations. It is argued that far from having a clear and unambiguous meaning, "the national interest" is a problematic term which is largely devoid of substantive content.

Postmodernism, Christianity and the Book of Revelation

This project set up a three-way conversation involving postmodernism, contemporary Christianity and the Book of Revelation. It identified specific aspects of a Christian worldview: the reality of the spirit world, the relevance of revelation as a source of truth, the priority of personhood and the centrality of the biblical story.

State-NGO relations in Malaysia in the Mahathir years

This thesis states that the containment of NGOs is not simply due to the state's control of the political mechanisms. This study argues that the boundaries for NGOs are determined by the interplay between the state, the ruling elites, the middle class and the business elites.

Speaking up : changing social relations in south-west Victorian grassroots activism

This research of three grassroots activist communication campaigns makes a significant contribution to knowledge in socio-political and communicative fields. It demonstrates how to conduct effective, ethical and sustained communication campaigns that lead to wider social benefits and provides new perspectives about public relations and its role in contemporary society.

Gorbachev and the end of the Cold War : interpretations and implications for international relations theory

By arguing that international relations scholarship fails to explain adequately the end of the Cold War because it gives insufficient consideration to the role performed by Mikhail Gorbachev, the thesis makes a case for the systematic examination of the part played by individual political actors in international affairs.

Exploring positive cross-gender peer relations : Year 10 students' perspectives on cross-gender friendships

Much of the current academic and policy literature on gender and inclusive education calls for schools and teachers to move towards understanding gender as a multidimensional process of negotiated social relations that is informed by a range of discursive practicesbut how students themselves can conceptualize gender relations in these ways is under researched. This paper reports on an aspect of an exploratory study that had as its focus students' perceptions of cross-cultural and cross-gender friendships. This project, funded by a small Australian Research Council grant from La Trobe University, began with surveys of Year 10 students at two schools who have previously participated in gender reform projects. Those students who indicated they had cross-category friendships were then interviewed to elicit narratives that depict their perspectives on these friendships.

Public relations in the third sector

This chapter explore the growth of the third sector (NGOs, not for profits and community action groups) and their use of communication techniques from a socio-cultural perspective.