Undergraduate public relations education in Malaysia : a case study
Data(s) |
01/01/2005
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Resumo |
Public relations worldwide often restricts itself to the bounds of an American context. This thesis argues that Malaysian public relations education and its professional practice should create its own unique model of public relations education and its professional practice due to its differences in politics, culture and the media environment. |
Identificador | |
Idioma(s) |
eng |
Publicador |
Deakin University, Faculty of Arts, School of Communication and Creative Arts |
Relação |
http://dro.deakin.edu.au/eserv/DU:30026881/ahmad-undergraduatepublicrelations-2005.pdf |
Palavras-Chave | #Public relations - Study and teaching (Higher) - Malaysia |
Tipo |
Thesis |