Social media as an information system : improving the technological agility

There is an increased focus on research involving social media. This research however has failed to catch up with the pace of the technology development and may prove disadvantageous for both practice and theory. The longitudinal study presented in the paper was conducted over a 3-year period involving Australian banks and popular social media technologies. The paper empirically tests the Honeycomb model as a tool that enhances the technological agility of social media. The paper fills a key research gap and provides dynamism to social media strategy formation, continuous improvement of strategy development in support of greater business agility.

Conceptualising word-of-mouth: In an era of social media.

Word-of-mouth is a marketing tool in which the consumer has the power to influence others brand choice. This research examined what is word-of-mouth in a social media context, specifically Facebook, allowing the marketer to understand how and what consumers talk about in order to engage them in conversations about their brand and product choice.

Trustworthiness-hypercube-based reliable communication in mobile social networks

In mobile social networks (MSNs), the routing packet is forwarded from any user of in a group to any user of the other group until it reaches the destination group - the group where the destination is located. However, it is inevitable that malicious groups could compromise the quality and reliability of data. To alleviate such effect, analyzing the trustworthiness of a group has a positive influence on the confidence with which a group conducts transactions with that group. In our previous work, the feature-based first-priority relation graph (FPRG) of MSNs is proposed, in which two vertices (groups) are connected iff they have a first-priority relationship. In this paper, the trustworthiness computation of a group is firstly presented in the algorithm TC (Trustworthiness Computing) based on the FPRG. The trustworthiness of a group is evaluated based on the trustworthiness of neighbors and the number of malicious users in the group. We then establish the Trustworthiness-Hypercube-based Reliable Communication (THRC) algorithm in MSNs. The algorithm THRC can provide an effective and reliable data delivery routing. Finally, we also give two scenario simulations to elaborate the processes of the trustworthiness computation and reliable communication.

Understanding organisational use of social media for crisis communication.

This research examines the use of social media by organisations for communication with stakeholders during a crisis and provides a theoretical framework for guiding organisations in this area.

Social media as sensor for healthcare: A machine learning approach.

This thesis advances the area of applied machine learning, sentiment and psycholinguistic analysis in social media for health analytics. In particular, the thesis views social media as a gigantic form of 'sensor' to inform about mental health community and related topics.

Book review: Studying mobile media: cultural technologies, mobile communication, and the iPhone, by Hjorth, Larissa, Burgess, Jean and Richardson, Ingrid (eds), Routledge, New York, 2012

A review of a series of articles exploring the role of online networked mobile devices, such as the iPhone, in changing communication, with multidisciplinary relevance. The articles examine the smartphone as a cultural object, a platform for specific uses as a multi-purpose input device and its evolution from a personal communication device to a multimedia tool with implications for politics and social change.

Knowledge-building : designing for learning using social and participatory media

This report presents the results of a classroom action research that looked at how one teacher redesigned her curriculum while integrating social media, Web 2.0 and face-toface teaching in an Australian public high school. It explores the qualities that social and participatory media bring to the classroom while focussing on students as active and valued participants in the learning process. Building knowledge using the uniqueness of social media enabled students to become active and valued resources for both the teacher and their peers. Designing for learning is a key challenge facing education today; this case offers ideas for learning designers and contributes to a research base that can support educators from all sectors.

The simple yet complex development of social and participatory media for classroom learning : building a hybrid learning environment through action research

This paper reports on part of a teacher/researcher’s PhD action research study. It explains the complexity of features that social media brings to the teaching and learning process while discussing the simplicity and power of its use. Through the action research cycle, learning programs were designed to take advantage of the unique communicative methods offered by social media and web 2.0 whilst maintaining the value of face-to-face learning. Students used social media spaces such as blogs, groups and discussion forums as well as developing their own profiles and avatars to communicate online by making friends, leaving comments and uploading content which included publishing, peer reviewing and self assessment. The author argues that, by designing learning that valued and combined the attributes of social media, Web 2.0 and face-to-face teaching she was able to produce a more student-centred approach; hence, developing a ‘Hybrid’ learning environment which supported many 21st Century skills.

One tweet does not a revolution make : technological determinism, media and social change

This paper discusses the problematic influence of technological determinism in popular news media coverage and analysis of the Arab Spring events of 2010-11.

The purpose is to develop insights into how and why elements of a ‘soft’ technological determinism inflect both journalistic practice and news discourse in relation to the Arab Spring. In particular it discusses how the ‘bias of convenience’ and a journalistic obsession with the ‘continuous present’ connect with this determinist inflection to create a potential distortion in the journalists’ ‘first rough draft’ of history in relation to significant and complex events such as social revolution.

Community-based learning (CBL) via facebook mobile “it is time to BYOD (bring your own device)

 The penetration of social networking platforms such as Facebook is becoming pervasive in education, along with mobile applications (apps) and mobile devices. Students are using these technologies and apps to organise their learning material. Social media via apps is the most popular activity among college students. In this paper we discuss how teachers could take advantage of Facebook social media platform to promote community-based-learning environment that is flexible, portable and challengeable. We describe how this could be achieved with no restriction to any particular mobile device brand or operating system and how student would simply bring their own device (BYOD).

Food Product Information: Trusted Sources and Delivery Media

Consumers receive food-related information from various sources and strive to make informed food choices regarding their health, lifestyle and belief. To be effective and reliable, the information consumers receive needs to be from a credible source and delivered to them in a way they trust. The aim of this study was to investigate the sources and media channels of that information consumer trust. An online and hardcopy survey of 298 consumers currently living in Australia was carried out. Many consumers believe that the source of food product information is important (87%). As a source of general and nutritional information, Health Professionals, Scientists and Government sources are the most trusted sources, with at least 80% of participants confident of the information coming from these sources. Retailer advertising and social media are the least trusted sources with just 29% and 11%, respectively, confident of these sources. As a delivery medium, printed food labels (67%) and printed brochures or fact sheets (56%) remain the most trusted delivery media compared with electronic media, such as mobile phone or the Internet.

Yahoo! A mobile news service is a bold move

The investment in Katie Couric and senior reporters from The New York Times signals that Yahoo wants to move into Web TV and mobile video content in an effort to take on the the giants of American network and cable television, and perhaps even Netflix, which is rumoured to also be looking at an Australian launch next yea

S-Kcore : a social-aware Kcore decomposition algorithm in pocket switched networks

The key nodes in network play the critical role in system recovery and survival. Many traditional key nodes selection algorithms utilize the characters of the physical topology to find the key nodes. But they can hardly succeed in the mobile ad hoc network due to the mobility nature of the network. In this paper we propose a social-aware Kcore selection algorithm to work in the Pocket Switched Network. The social view of the network suggests the social position of the mobile nodes can help to find the key nodes in the Pocket Switched Network. The S-Kcore selection algorithm is designed to exploit the nodes' social features to improve the performance in data communication. Experiments use the NS2 shows S-Kcore selection algorithm workable in the Pocket Switched Network. Furthermore, with the social behavior information, those key nodes are more suitable to represent and improve the whole network's performance.

Media effects : e-simulations and authentic 'blended' learning

Public Relations (PR) is an occupation through which public identities and realities can be constructed and manipulated. Thus, understanding the implications for ethical practice, especially in light of rapid developments in social media and new digital technologies, is increasingly relevant. However, conventional approaches to the teaching of public relations tend to emphasize practice and knowledge of occupational tools, over deeper reflection in areas such as the social effects and ethics. This chapter explores an e-simulation used in the public relations program at Deakin University, which aspires to develop higher ethical dispositions in students and canvasses what this means at a societal, practitioner, and industry level.