The Indian public sphere in social media era

The media in a number of Western countries, including Australia, could be forgiven for envying the growth of the Indian media in recent decades. In contrast to more mature media markets in Australia and elsewhere, the Indian media is surviving the onslaught of new media technologies including social media platforms available to news audiences as an alternative to traditional news media. However, despite the omnipresence and diversity of over 800 television channels, over 94,000 publications and hundreds of radio stations, the ‘commercial’ imperative of Indian news media has raised doubts about their capacity to meet the ‘ideals’ of the public sphere. This paper examines the Indian public sphere in terms of citizens’ increasing use of various social media platforms to express their anger, frustration and protest against the system of governance and corruption. It analyses the use of social media platforms by mainstream media, socio-political organisations and audiences alike during recent events such as the Mumbai terror attack in 2008; the anti-corruption movement in 2011; protests against a lack of safety for women in 2012–13; and the federal elections in 2014; to understand the implications for the public sphere in India. The paper outlines interplay between the mainstream media’s coverage of some of these significant events, and the audience conversations pertaining to these news events on various social media platforms. It explores the increased utilisation of social media platforms by youth and the middle class, who have often remained disengaged with governance in the country, as a sign of deepening democracy and widening public sphere in India, despite the ‘digital divide’ that still exists in the country.

Sport and social media research: a review

The emergence of social media has profoundly impacted the delivery and consumption of sport. In the current review we analysed the existing body of knowledge of social media in the field of sport management from a service-dominant logic perspective, with an emphasis on relationship marketing. We reviewed 70 journal articles published in English-language sport management journals, which investigated new media technologies facilitating interactivity and co-creation that allow for the development and sharing of user-generated content among and between brands and individuals (i.e., social media). Three categories of social media research were identified: strategic, operational, and user-focussed. The findings of the review demonstrate that social media research in sport management aligns with service-dominant logic and illustrates the role of social media in cultivating relationships among and between brands and individuals. Interaction and engagement play a crucial role in cultivating these relationships. Discussion of each category, opportunities for future research as well as suggestions for theoretical approaches, research design and context are advanced.

Senior marketers’ insights into the challenges of social media implementation in large organisations: assessing generic and electronic orientation models as potential solutions

The unique characteristics of social media (SM) have made it difficult to implement this tool within many large organisations. This paper seeks to identify the implementation challenges and evaluate alternative organisational orientations that may provide solutions. We aimed to reconcile theory with current practice by integrating the extant literature with data from three focus groups involving 27 senior marketing executives. The managerial discussions identified additional challenges to those previously discussed in the literature, which appear to result from SM’s unique characteristics. These include: interactivity, the integration of communication into distribution channels, collaborative media and information collection. Using both broad orientation models (market orientation and entrepreneurial orientation) and a specific digital orientation (e-marketing orientation), guidelines and research propositions for effective implementation are put forward.

Network dynamics of mobile social networks

With the rapid development of smartphones and mobile Internet technology, we witness an overwhelming growth of mobile social networks (MSN), which is a type of social network, forming virtual communities among people with similar interests or commonalities. In MSNs, users play a crucial role for their development, deployment and success. Understanding the MSN user behavior therefore attracts interests of different entities - ISPs, service providers, and researchers. However, it is hard to gather a comprehensive real data set, little is known and even less has been published about MSN user activities. In this paper, we focus on analyzing MSN user behavior from the perspective of ISP network, which is seldom reported in literature. Based on the real data set collected from the mobile network gateway of a major mobile carrier who has more than five million subscribers, we present an in-depth user behavior analysis of four popular social networks. We study the MSN user behavior from six aspects: user requests, active online time, sessions, inter-session, the number of requests in a session, and inter-request. We found that power law and lognormal are two popular features of the studied objects, and exposed some interesting findings as well. We hope our work could be helpful for ISPs, MSN content providers, and researchers. © 2014 IEEE.

Characterizing university library use of social media: a case study of twitter and facebook from Australia

The work presented here characterise the engagement of one university library with two social media platforms popular with academic libraries. The collected data are analysed to identify the forms of Twitter and Facebook activity that engage library stakeholders in social media conversations. Associations were observed between: i) directed tweets from the library and mentions of the library by others on Twitter; and ii) comments from the library and comments from others on Facebook. Three broad classes of Twitter user interacting with the library were revealed: i) accounts strongly linked to the library with multiple to/from tweets; ii) those weakly linked to the library with, typically, a single tweet; and iii) those indirectly linked to the library through tweets mentioning the library and sent by other users. Two divergent forms of Facebook interaction with the library were highlighted: i) a library post generating a large sequence of comments, typically in response to a competition/challenge and ii) a library post with no comments, typically a photo post or a post inviting readers to click a link to find out more about an event/service. The work presented here is an initial investigation that provides useful insights, and offers a methodology for future research.

Remixing to design learning: social media and peer-to-peer interaction

Social and participatory media offer opportunities to interact and share user-generated content. After some investigation and research, the authors are in their initial stages of using such media to provide a pathway for thinking about learning design in higher education. Using the concept of remixing, the authors aim to creatively blend and manipulate ideas to build a sustainable approach to course/program enhancement. Remixing is touted as one of the most important practices within the field of open educational resources, but it is not mainstream practice in educational thinking or design. This article highlights the authors’ approach and uses their pre-service teacher education program and their previous high school study as an example of remixing. The high school study involved the integration of social and participatory media into the face-to-face classroom; Author 1 was the practitioner researcher in the high school study. This article articulates the use of online social environments at the high school level to highlight concepts of sharing and remixing as a creative and social approach to designing learning in higher education. It also attempts to consider this within a course-wide approach.

Mining mechanism of top-k influential nodes based on voting algorithm in mobile social networks

In recent years, evaluating the influence of nodes and finding top-k influential nodes in social networks, has drawn a wide attention and has become a hot-pot research issue. Considering the characteristics of social networks, we present a novel mechanism to mine the top-k influential nodes in mobile social networks. The proposed mechanism is based on the behaviors analysis of SMS/MMS (simple messaging service / multimedia messaging service) communication between mobile users. We introduce the complex network theory to build a social relation graph, which is used to reveal the relationship among people's social contacts and messages sending. Moreover, intimacy degree is also introduced to characterize social frequency among nodes. Election mechanism is hired to find the most influential node, and then a heap sorting algorithm is used to sort the voting results to find the k most influential nodes. The experimental results show that the mechanism can finds out the most influential top-k nodes efficiently and effectively. © 2013 IEEE.

Media targets: When a spark in social media develops into a mainstream media storm

This chapter investigates how public relations professionals can best manage social media crises of high interest to mainstream news media. It explores this question through a a case study of mass market retailer Target's 2012 media crisis over its fashions for girls aged 7-14. The case offers insights on the importance of monitoring social media and being prepared to step in and speak up in order to steer the public conversation that now takes place across multiple platforms

Improving data forwarding in mobile social networks with infrastructure support: a space-crossing community approach

In this paper, we study two tightly coupled issues: space-crossing community detection and its influence on data forwarding in Mobile Social Networks (MSNs) by taking the hybrid underlying networks with infrastructure support into consideration. The hybrid underlying network is composed of large numbers of mobile users and a small portion of Access Points (APs). Because APs can facilitate the communication among long-distance nodes, the concept of physical proximity community can be extended to be one across the geographical space. In this work, we first investigate a space-crossing community detection method for MSNs. Based on the detection results, we design a novel data forwarding algorithm SAAS (Social Attraction and AP Spreading), and show how to exploit the space-crossing communities to improve the data forwarding efficiency. We evaluate our SAAS algorithm on real-life data from MIT Reality Mining and University of Illinois Movement (UIM). Results show that space-crossing community plays a positive role in data forwarding in MSNs in terms of delivery ratio and delay. Based on this new type of community, SAAS achieves a better performance than existing social community-based data forwarding algorithms in practice, including Bubble Rap and Nguyen's Routing algorithms. © 2014 IEEE.

The media, the social media and the elections

This chapter provides a snapshot of politicians and mainstreammedia’s engagement on social media platforms, particularly Twitter. The chapter, based on preliminary analysis, explores the extent to which some of the political parties relied on social media as a vehicle for their conversation with their followers, and the mainstream media’s opportunistic utilisation of this free-for-all information source to know what is happening on the ground. The chapter also points to a nexus between the politicians, mainstream media and social media during the 2014 General Election campaign in India.

Sport and social media research: a review

The emergence of social media has profoundly impacted the delivery and consumption of sport. In the current review we analysed the existing body of knowledge of social media in the field of sport management from a service-dominant logic perspective, with an emphasis on relationship marketing. We reviewed 70 journal articles published in English-language sport management journals, which investigated new media technologies facilitating interactivity and co-creation that allow for the development and sharing of user-generated content among and between brands and individuals (i.e., social media). Three categories of social media research were identified: strategic, operational, and user-focussed. The findings of the review demonstrate that social media research in sport management aligns with service-dominant logic and illustrates the role of social media in cultivating relationships among and between brands and individuals. Interaction and engagement play a crucial role in cultivating these relationships. Discussion of each category, opportunities for future research as well as suggestions for theoretical approaches, research design and context are advanced.

Adoption of social media as a communication medium : a study of theoretical foundations

The continuing popularity and adoption of social media by the general public and the realisation of its potential customer engagement power by business, is highlighting the importance of social media to ongoing business activities and strategies. However, current research that is more focused around the potential power of social media generates little debate of the adoption factors driving public use of social media as a communication medium. Even though businesses have an opportunity to broaden their reach by adding social media to the communication strategic-mix, the dearth of informed discussions relating to theoretical underpinnings associated with the public adaptation of social media as a communication medium fails to clearly inform strategic business decisions regarding adoption decision-making. This research study conducted in the Australian context queries established theoretical frameworks by asking the question; what theoretical foundations do influence the social media adoption by the intended audience of communication?