Alternative dimensions in assessment : an overview

This four-part paper is the 'highlights' of the 2009 Australian Technology Network conference, 'Assessment in Different Dimensions: a conference on teaching and learning in tertiary education', held at RMIT University, 19–20 November 2009.

The main theme of this paper is an exploration of how 'progressive and innovative' assessment techniques from other higher education providers might be used to 'progress and innovate' the assessment of Media and Communication students at Deakin University.

As lecturers and tutors have traditionally had almost total control over the learning and assessment environment, for most students, the approach to assessment has changed little. The arrival of 'new media', 'digital culture' and 'dispersed learning' threatens this stability and control. Students are now able to operate in a more open, collaborative, interactive and distributed manner, and this fact challenges many of the traditional perceptions about what constitutes a 'university experience' and what are now 'appropriate' assessment tasks (Crisp 2009).

Each of the four speakers will present a 'spotlight' initiative from the 2009 Australian Technology Network conference, describing how each assessment innovation might be useful to (a) confront our current ideas and values around what is 'good' and 'bad' assessment; (b) explain why some assessment myths are 'hard to shift'; and (c) suggest how these new approaches might be useful in the years to come.

From blogging Central Asia to citizen media : a practitioners’ perspective on the evolution of the neweurasia blog project

This essay examines the development of one regional blogosphere, the Central Asian ‘Stanosphere’, through a focus on the neweurasia blog project. The neweurasia project began in 2005 as an Englishlanguage volunteer-run blog project about the former Soviet republics of Central Asia and the Caucasus, rapidly becoming one of the most visited blogs about the region. Following this auspicious start, over the next five years neweurasia developed into a multi-language locally driven project with more than 80,000 unique page views on average per month. Despite its indisputable successes, the project was often a steep learning curve for all involved. In this essay, we examine neweurasia’s evolution from ‘blogging Central Asia’ towards a citizen media project, and reflect on some of the issues and challenges encountered. On the basis of our discussion, we reflect upon how neweurasia, and citizen media in general, can maximise its impact on the nascent Stanosphere, in the process helping to give Central Asia a voice in the global blogosphere.

Beautiful, unethical, dangerous : screening surveillance and maintaining insecurities

Many films critiquing the perpetuation of surveillance in contemporary society simultaneously highlight the apparently essential role(s) it plays in resolving social problems – problems that were often created by the technologies themselves. Such films construct surveillancescapes of various kinds – from the physical, to the psychological, to the virtual – and hold considerable importance in mediating understandings of technology, society and humanity. In this paper, we employ content and textual analyses of various films to reveal a rich ideological fabric that engages with vexed questions of identity, agency and ‘reality.’ We analyse an array of filmic representations of surveillance, arguing that significant contradictions lie at the heart of much mainstream cinema, and evaluating the medium’s potential for ideological subversion. An examination of the growing trend by filmmakers to either focus explicitly on surveillance or provide brief, naturalised portrayals of new media use for surveillance purposes highlights the crucial role of film in the development of hegemonic societal power structures. Through this process, we ask the question: who is actually watching whom?

Web 2.0 : an argument against convergence

Web 2.0 has been a dominant concept in recent discussion and development of Internet applications, businesses and uses. Dating from 2004, the term Web 2.0 is variously understood as new forms of website development and delivery technology, changing uses of the Internet to emphasise sociability over consumption, new understandings of the possible financial exploitation of the web, and more broadly, a new way of thinking about the Internet as a whole. However, Web 2.0 is, conceptually, both more and less than these various understandings and we can only grasp why it has become such a key term in contemporary usage by appreciating two key discursive foundations for this term. Firstly, much Web 2.0 thinking is a re-expression of long-held ideas about the Internet and the web. Secondly, at the particular time when Web 2.0 was made popular, net technology policy makers and financial analysts were primarily enthused by the possibilities of broadband networks for improved and more profitable versions of the well-established businesses of telephony and audio-visual entertainment, and had to some extent consigned novel, web-based services to a lesser role, following the dot.com crash. Thus, as I argue in this paper, Web 2.0 can be understood as a key intervention, from within the dot.com / new media business sector, recovering from the crash, that re-asserts the equal legitimacy of the use of networked computing, over high-speed lines, for computing-oriented activities, and not just video on demand and voice over IP. In short, in the first years of this century, discussions about the future of the Internet had become dominated by arguments for increased broadband access, substantially concerned with providing more traditional video and voice services in new ways. The World Wide Web was seen as relatively unimportant for this purpose, even though it was part of the so-called 'triple play' of voice and data services. At this time, first in the hands of Tim O'Reilly and then from others who took up his position, Web 2.0 became a catchy simple term under which to mount a campaign for the renaissance of the World Wide Web as a quite distinct, yet equally important, form of media and communications. So, Web 2.0 provides evidence that, while there is a convergence of all forms of media and communications towards similar data traffic over the Internet, there remain diverging views over the nature, control and use of the Internet, views that express the degree to which corporate players imagine themselves to be 'media', 'telephony' or 'computing' in primary orientation.

Current issues and limitations in using the internet for teaching and learning

This paper acknowledges the new educational possibilities provided by the Internet, as well as identifying its current limitations as an educational medium. Issues of concern in using the Internet include equity and access, infrastructure considerations, intellectual property, development methodologies, implications for the delivery and administration of education, and the relationship between the Internet and other new media in education, including audio/video tapes, computer aided learning software, videoconferencing and CD-ROM. While the Internet offers valuable opportunities to enhance all modes of teaching and learning, and it is likely that most of the current limitations of the Internet in this regard will be overcome in time, those developers currently pursuing or investigating the Internet as a teaching resource should be aware of the potential difficulties. This paper draws on the experiences of the author in conventional and distance university teaching, and in using the Internet as an aid to teaching and learning in engineering and technology, but the issues addressed apply generally to those using the Internet in education.

Honk against homophobia : rethinking relations between media and sexual minorities

The theory of “symbolic annihilation” or “symbolic violence” has been used in academic literature to describe the way in which sexual minorities have been ignored, trivialized, or condemned by the media. This article aims to de-center research from issues of media representation to consider the capacity for minority groups to proactively use new media and its various avenues for interactivity, social networking, and feedback to fight social exclusion. This work suggests that new media has become a space in which the nominally marginal in society may acquire “social artillery”—a term used to describe how sexual minorities utilize their expanding and more readily accessible social connections in digital space to combat instances of homophobia. The research draws on the results of an inquiry into the relation between media and a regional youth social justice group in Australia tackling homophobia. The research demonstrates that the group is becoming increasingly adept and comfortable with using a cross-section of media platforms to fulfill their own objectives, rather than seeing themselves as passive subjects of media representation. This article argues that this sets an example for other socially excluded groups looking to renegotiate their relation with the media in regional areas.

Social media for social change lawyers: an Australian housing rights lawyer's experience

This paper reflects on the use of Twitter and Facebook at the PILCH Homeless Persons' Legal Clinic (HPLC), and the lessons for social change lawyers. While these two forms of social media have been useful tools in the HPLC's mission to address the systemic and structural issues that impact on people experiencing homelessness in Victoria, Australia, there have been salutary lessons in their deployment, engagement and impact. This paper, written in autoethnographic form by a former HPLC manager, reflects on the costs and benefits of these new media forms for ‘social change lawyering’.

The digital pillory: media shaming of 'ordinary' people for minor crimes

This paper discusses the intensified role of the media in shaming ‘ordinary' people when they commit minor offences. We argue that shaming is a powerful cultural practice assumed by the news media in western societies after it was all but phased out as a formal punishment imposed by the judiciary during the early nineteenth century. While shaming is no longer a physically brutal practice, we reconceptualize the idea of a ‘lasting mark of shame' at the hands of the media in the digital age. We argue that this form of shaming should be considered through a lens of media power to highlight its symbolic and disciplinary dimensions. We also discuss the role new and traditional media forms play in shaming alongside formal punishments imposed by the judiciary. While ‘ordinary' people armed with digital tools increase the degree of disciplinary surveillance in wider social space, traditional news media continue to play a particularly powerful role in shaming because of their symbolic power to contextualize information generated in social and new media circles and their privileged position to other fields of power.

The dependent variable in social media use

What is the dependent variable in social media use? From a research perspective, this is a pertinent question to help explain and understand the behaviors that underpin the widespread adoption and use of social media throughout society. From a practical
perspective, the question is relevant for social media technology providers, for businesses that use social media, and community organizations that turn towards social media to reach out to their constituents. We propose the construct 'sense of community' as the dependent variable, which is reflected in four sub-constructs related to the behaviors of social media users. These behaviors are information seeking, hedonic activities, sustaining of strong ties and extending weak ties. Empirical evidence for these constructs comes from a survey of social media use by 18-25 year-olds in Indonesia, a ,country with exceptionally high utilization of social media. We outline practical implications of the  findings and areas for further theoretical development.

Infusing instructional design principles into an active student-centred social learning framework

Social and participatory media offer a plethora of ways for students to communicate, collaborate, and learn in schools. Using a social learning approach, Casey (2013a) investigated ways that social media could be integrated into Australian public high school classrooms to enhance student learning. In the process, she developed a social learning framework as discussed in Casey (2013b). Similarly, Davidson-Shivers and Hulon (2013; Hulon & Daidson-Shivers, 2013) suggest ways to employ ID principles to prepare college instructors and pre-service teachers to integrate technology into classrooms. Prior to that, Davidson-Shivers with Rasmussen (2006) developed an instructional design (ID) model for creating effective Web-based learning environments. Through collaboration, Casey and Davidson-Shivers consider a wide range of social learning and instructional design principles and approaches to help develop frameworks for new media integration that can work within varying levels of education.

Ethics of teaching with social media

This paper goes beyond the commonly held concerns of Internet safety, such as cyberbullying. Instead, it explores the ethical dilemmas we face as teachers when using social media, in particular social networks, in the classroom. We believe old ideas of respect and culture of care for children and young people need to be reconstructed around new media. This paper draws on the authors’ experience in teaching with, and researching students’ use of, social media in the classroom. In this paper we explore the ethical issues of consent, traceability, and public/private boundaries. We tackle the complex issue of the rights around virtual identities of the students followed by a discussion on the ethics of engaging students in public performance of curriculum and their lives. Finally we discuss the ethical dilemma involved in recognising and responding to illicit activity. While we reflect on our own response to these dilemmas and propose a dialogic process as the way forward, we also return to the argument that the e ethical choices are dilemmas in which most, if not all, options are unpalatable or impracticable.

Children and the media

This entry provides an historical overview of children's media in Australia, including print, magazines, radio, television and new media. Topics canvassed included the regulation of media for children and advocacy groups in the Australian context.

The Indian public sphere in social media era

The media in a number of Western countries, including Australia, could be forgiven for envying the growth of the Indian media in recent decades. In contrast to more mature media markets in Australia and elsewhere, the Indian media is surviving the onslaught of new media technologies including social media platforms available to news audiences as an alternative to traditional news media. However, despite the omnipresence and diversity of over 800 television channels, over 94,000 publications and hundreds of radio stations, the ‘commercial’ imperative of Indian news media has raised doubts about their capacity to meet the ‘ideals’ of the public sphere. This paper examines the Indian public sphere in terms of citizens’ increasing use of various social media platforms to express their anger, frustration and protest against the system of governance and corruption. It analyses the use of social media platforms by mainstream media, socio-political organisations and audiences alike during recent events such as the Mumbai terror attack in 2008; the anti-corruption movement in 2011; protests against a lack of safety for women in 2012–13; and the federal elections in 2014; to understand the implications for the public sphere in India. The paper outlines interplay between the mainstream media’s coverage of some of these significant events, and the audience conversations pertaining to these news events on various social media platforms. It explores the increased utilisation of social media platforms by youth and the middle class, who have often remained disengaged with governance in the country, as a sign of deepening democracy and widening public sphere in India, despite the ‘digital divide’ that still exists in the country.

Sport and social media research: a review

The emergence of social media has profoundly impacted the delivery and consumption of sport. In the current review we analysed the existing body of knowledge of social media in the field of sport management from a service-dominant logic perspective, with an emphasis on relationship marketing. We reviewed 70 journal articles published in English-language sport management journals, which investigated new media technologies facilitating interactivity and co-creation that allow for the development and sharing of user-generated content among and between brands and individuals (i.e., social media). Three categories of social media research were identified: strategic, operational, and user-focussed. The findings of the review demonstrate that social media research in sport management aligns with service-dominant logic and illustrates the role of social media in cultivating relationships among and between brands and individuals. Interaction and engagement play a crucial role in cultivating these relationships. Discussion of each category, opportunities for future research as well as suggestions for theoretical approaches, research design and context are advanced.