The leaders and the press

Overall, as in 2001 and 2004, the print media provided substantial coverage of the election campaign; and, as in recent campaigns, the Prime Minister received greater coverage than the Opposition Leader. As in previous campaign coverage a small number of topics—including opinion polling—generated the majority of stories. Two features were different in the 2007 campaign, namely the gradual increase in the number of positive stories about the Opposition Leader; and an increase in the number of negative stories about and unflattering images of the Prime Minister.

The role of Australia's public broadcasters in development and democracy

In this article I investigate the ways in which the ABC and SBS use the internet. I predominantly focus on how the public broadcasters’ promote an informed citizenry though participation online. Such online participation further develops a second vital role of public broadcasting which is to develop a sense of nationhood—through Australian content (which can include information and communication in languages other than English) and which provides for local and international communities in rural and metropolitan areas to engage with each other. In order to understand the capacity for the public broadcasters to enhance online public communication and democratic participation, I firstly examine general internet theory and evaluate how liberating the internet has been for those living in countries where the state and political alliances control traditional broadcast and print media. For this analysis, the key aspects of virtual communication and cyber-democracy are explored as they are relevant to the services the public broadcasters could provide. Furthermore, case examples of current practical work undertaken in these areas are examined. The framework of the ‘virtual agora’ is considered because it represents the ideals of a public sphere in cyberspace where people are currently able to discuss and debate key issues. The theory is then related to activities undertaken through the ‘vortals’ of the ABC and SBS. Finally, the extent of political intervention and commercial influence is evaluated.

What's 'childless' got to do with it?

Childlessness is increasing in Australia and has resulted in an upsurge of media commentary on the lives of childless women, This paper investigates the use of the label 'childless' in the Australian print media by drawing meaning and understanding from these representations within the context of pronatalist ideologies. Our analysis suggests that childless(ness) is used as an irrelevant descriptor and as a discreditable attribute, which fudher serves to perpetuate negative othering stereotypes of childless women. This is particularly exemplified through the representation of Australia's Prime Minister Julia Gillard by the print media. This analysis highlights the continued positioning of women in regards to their reproductive status.

How to keep your mojo rising

Print media, as we know it, is slowly morphing online and transforming tabloids into tablets. Technology is creating new outlets for news and new ways of doing stuff in the newsroom. The result is decreasing revenues, operational shifts, redundancies and newspaper closures. 

Gendered experiences of industry change and the effects of neoliberalism

In a time of dramatic and rapid change in the global media industry and when technological advances and media concentration are shaping the way news is produced and consumed, little research has focused on how the producers of news are affected by such change. This paper explores narratives of confidence and cynicism as told to me by Australian print news media journalists. I am interested in journalists’ memories and experiences of personal change that arise from an intensified workplace and how neoliberal discourses affect newsroom culture. How do the journalists I interview experience and speak of changes in the newsroom? In what ways is being a journalist different now to when they entered the industry? In effect, how have journalists changed as a result of journalism's changes? The interviews with 17 print media journalists contain rich narratives with which to explore how participants remember and make sense of industry changes. This paper finds that the intensification of work practices, ethical constraints and gender bias, underpinned by neoliberalism, have aided in creating a cynicism among many of the journalists interviewed. Nevertheless, the majority of interviewees suggest that a career in journalism has increased their personal and/or professional confidence. There are, however, gendered differences in this experience.

Mediatization and education: a sociological account

This chapter presents an account of the mediatization of education policy through a focus on the development and uptake of the knowledge economy discourse in national education policy and research settings. During the late 20th and early part of the 21st century, Australia, like other nation states around the globe, came to adopt the knowledge economy discourse as a kind of meta-policy that would help connect a variety of statistical indicators and provide direction for a number of policy areas, including education, science, and research funding. In Australia the adoption of a knowledge economy discourse was preceded by coverage from specialized sections of the quality print media, discussed broadly as a debate about the social contract that was afforded to fields charged with developing and producing national capacities for knowledge production. Such a debate mirrored similar claims by Michael Gibbons in the late 1990s, where he argued for a new social contract between science and society. Given the media coverage surrounding the uptake of the knowledge economy discourse and the promotion of the concept by the OECD, this chapter presents an account of the emergence of the knowledge economy discourse through a focus on the mediatization of the concept. The broad argument presented in this account is that what could be called “mediatization effects”, related to the promotion and adoption of policy concepts, are variable, and reach the broader public in inconsistent, time-bound, and sporadic patterns. In order to understand mediatization effects in respect of policy, the paper draws on a broad Bourdieuian informed conceptual framework to understand different kinds of fields, their logics of practice, and importantly here, cross-field effects. Specifically, the focus is on those cross-field effects related to the impact of practices within both national and global fields of journalism on national and global fields of education policy. While the case is an Australian one, the account explores general and more broadly applicable ways to understand links between the globalization and the mediatization of policy.

'Very inflated rhetoric polysyllables and so on': the public intellectual and jargon in the academy

The public intellectual, by their very definition, aims to reach a large sector of the public or publics. This requires proficiency, or at least the capacity to communicate in a variety of forms. As a large proportion of the public, to which the public intellectual appeals, is an online or cyber public, the importance of blogs in a computer-literate public cannot be under-estimated. The immediacy of the blog and the way in which an online presence facilitates immediate communication between the public and the public intellectual through the posting of comments online allow for a broad recognition of the intellectual in the public arena. My arguments will hinge on my interviews with contemporary American public intellectuals (Noam Chomsky, Howard Zinn, Todd Gitlin, Camille Paglia and Stephen Greenblatt) and their views on communication in a society experiencing a decline in the publication of print media.

Obese adults' perceptions of news reporting on obesity: the panopticon and synopticon at work

News reporting, in channels such as broadcast and print media, on obesity as an issue has increased dramatically in the last decade. A qualitative study, in which we used in-depth interviews and thematic analysis, was undertaken to explore 142 obese individuals’ perceptions of, and responses to, news reporting about obesity. Participants believed that news reporting on obesity focused on personal responsibility and blame, and portrayed obese people as “freaks.” They described being portrayed as “enemies” of society who were rarely given a voice or identity in such news coverage unless they were seen to be succeeding at weight loss. They were also critical of the simplistic coverage of obesity, which was in contrast with their personal experiences of obesity as complex and difficult to address. Participants believed that obesity news reporting added to the discrimination they experienced. We consider how this news reporting may act as a form of “synoptical” social control, working in tandem with wider public health panoptical surveillance of obesity.

Spectacle and publics: Ava Gardner in Australia 1959

Ava Gardner’s famous line about Melbourne being the right place to film a story about the end of the world was part of the spectacle created by the print media to capitalise on her presence here to film, On the Beach in 1959. Gardner’s refusal to appear in public created different responses from the Australian print media the most interesting of which was Melbourne’s The Truth. With the help of a fledgling paparazzi, Truth used Gardner’s non-appearance to create a fictitious image of her which was mediated to create extremes of public opinion in order to generate sales. This paper examines The Truth ’s response to Gardner in the context of the creation and manipulation of public spectacle.

Sarah Bernhardt

Sarah Bernhardt (born Sara-Marie-Henriette Bernard, 1844-1923) is the most famous French actress of the late nineteenth century. Celebrated for her golden voice and for the sinuous flow of her slender figure on stage, she was also a theatre manager, author, sculptor, painter, and a clever businesswoman. She developed and nurtured global fame in an era when the popular press facilitated international renown. Print media as well as the emerging phonograph and film industries enabled Bernhardt to cultivate and develop her celebrity into the early twentieth century, appealing to new publics and audiences. During the First World War she became a French porte-parole for the Allied cause, appearing on stage and in a propaganda film, as well as in demonstrations and events in support of Allied troops across France and America. When Bernhardt died in 1923 at the age of 78, millions crowded the streets to watch her funeral cortège pass through Paris. This essay explores her achievements in her lifetime.

MySchool:whose school? an Australian investigation of the mediatization of educational policy

In investigating how three Australian newspapers and six school principals interacted with a significant policy initiative, namely the MySchool website, this research argues against homogenous views of both print-media and mediatization. It further argues that while press reporting on education policy is often an opportunity for newspapers to present newspaper-specific views of what policy ought to be, mediatization is not a one-way process. Rather, it is a dynamic one, defined and shaped by struggle and contestation, through which the press may also be subject to change. The research further suggests that strong school leaders play a crucial role in enabling schools to resist mediatized efforts to alter their practice and autonomy.

From the comforts of print to the possibilities of digital media: leading the way in teaching political leadership in a faculty of arts

Since it inception, Deakin University has been committed to the delivery of innovative, high quality course materials to its off campus students. Until recently these packages were predominantly print based, although augmented with audio-visual materials delivered in cassette format. Ironically, with the advent of information and communications technologies (ICT), and some select computer assisted learning and multimedia packages, there was an overall decline in the use of audio and video as important means of enhancing learning. Like many other universities, Deakin has moved to a strong, centralised approach to the provision of its digital and online corporate technology environment. With investment in these technologies has come a renewed interest in the ways in which text and audio-visual materials in digital form can enhance students' learning experiences. Moreover, the ways in which a variety of digital media supported by online developments can create new models and approaches to teaching/learning has figured prominently. This paper presents a case study of how this challenge has been taken up in a unit, Political Leadership, in the Faculty of Arts. The academic teacher's intentions in moving to a completely digital approach are examined along with students' experiences of learning in the subject. Issues are considered from the experience.