Board directors and conflict of interest : a study of a sport league

Conflict of interest is one aspect of governance that has the potential to damage both an organisation and those who govern that organisation. Board directors of sport organisations are faced with a number of influences particular to sport business, which can impact on the process of managing conflict of interest. This research identified processes and attributes that influence directors: selection processes, outside roles, experience, regulation, education, motivation and qualifications. Directors and CEOs drawn from a sample of five Australian Football League (AFL) clubs and members of the AFL commission were interviewed. Data analysis was undertaken using a constructivist grounded theory method, and key processes (selection processes and director education) and attributes (outside roles, experience, regulation, motivation and qualifications) of non-executive directors were identified. By better understanding the influences on board directors in sport organisations, and the impact of these on managing conflict of interest, the potential for damage to the directors and the organisation may be decreased.

Sport marketing

OBJECTIVES
By the end of this chapter, readers will be able to:
• appreciate that sport marketing follows basic marketing principles but with a change of emphasis to suit particular sporting contexts;
• recount how marketing's role can be applied to sport and sport organisations with special emphasis on marketing's '4 Ps';
• evaluate the application of marketing strategies and tactics to chosen sport codes;
• identify different groups of sport fans;
• understand the role marketing planning and marketing management play in staging a sport event.

Sport governance

How can we be more strategic in what we do? Using an action research approach, this study found that if boards of national sport organisations actively partnered with the CEO in the strategy process and sought to share governing power with regional entities, they could enhance their strategic function.

A model for improving board performance : the case of a national sport organisation

The transition of many sport organisations from being predominantly volunteer-administered and anchored in an amateur ethos to professionally managed entities has created unique challenges for the governance of sport. This paper provides a contribution to the governance literature through the presentation of a situational case where a four-stage model, drawn from an action research approach, has been used for developing a board’s strategic capability and subsequent improvement in organisational performance.

Action research is founded on the premise that change and research are not mutually exclusive and that dual foci on improving practice and developing theory are possible (Coghlan & Brannick, 2001). Utilising a national sport organisation (NSO) in New Zealand the study developed and tested a structured model for improving board functioning and, specifically, strategic contribution.

While the case to which the model has been applied is an NSO, the model and the subsequent reflections have value for non-profit as well as commercial entities particularly with regard to a greater understanding of the mechanisms associated with balancing the performance and conformance roles of the board.

Exploring issues of trust in collaborative sport governance

This study explores how trust is manifested and impacts on the levels of collaboration that take place in sport governance networks. A case study approach was used as the guiding method to examine the contributingfactors that facilitate or inhibit trusting relationships between boards within sporting networks. Three sports from Australia were employed as the population for the study and 36 in-depth interviews were conductedwith participants from national and state organizations operating within those networks, two federated and one partially unified. Interviews were analyzed using an interpretive process, and a thematic structure relatingto the issues and impact of trust and distrust within the three networks was developed. Extant levels of trust, transparency, the capacity to build trust, and leadership emerged as the key themes in the study. Thedegree to which each of these dimensions was embedded in the cultures and processes of each network varied significantly. Leadership specifically, as a key finding, was shown to be an important factor in fostering collaborative relations at the governance level of these systems. A number of implications for sport governance practice and possible extensions for sport governance research based on these findings conclude the article.

Towards a research agenda in collaborative sport governance

Collaborative governance has its origins in public administration and relates to cross-sector collaboration between parties who, by working together, may achieve common goals and more optimum outcomes than by working in isolation. The purpose of this paper is to explore the utility of collaborative governance as a relevant theoretical underpinning upon which to base future sport governance research focussed on the federal model of governance. To do this, we draw on an integrative framework of collaborative governance from the public administration literature to identify relevant research questions instructive for new research directions in sport governance. We offer evidence indicating that the federal model of sport governance is the type of network well-suited to the adoption of a collaborative governance regime but conclude there are barriers and challenges that could inhibit its implementation. The outcome of our work is a research agenda to guide research and theory development that may enhance our understanding of collaborative governance in sport, and of the barriers to its adoption and how they may be overcome.

The internet and competitive advantage : a study of Australia`s four premier professional sporting leagues

Sport and the Internet have shown early signs of a prosperous marriage. Web sites with sport content are among the most popular and well trafficked, with sport followers and web users sharing remarkably similar demographics. In the United States, the sport–Internet union is projected to generate US$6.27 billion in advertising revenue alone on sports-related web sites by 2005. Despite these compelling observations, limited empirical research has been undertaken exploring how to maximise the opportunities for competitive advantage that the Internet can provide to sport organisations. This research was a response to this void, and was undertaken in three stages. Initially, empirical and conceptual Internet literature was reviewed to establish theoretical “best practice”. Secondly, the Internet goals, strategies and practices of the 55 teams competing in the Australian Football League (AFL), National Basketball League (NBL), National Rugby League (NRL), and National Soccer League (NSL) were examined, using a telephone-administered survey. An 87% (N = 48) response rate was achieved. Finally, seven recommendations for closing this gap were made, including the implementation of Internet project teams and the instigation of league forums.

'Matching' the club to the sponsor : perceptions of Australian Football League club sponsorship managers

Corporate organisations spend significant amounts of money on sponsorship in an attempt to achieve distinct marketing and overall business objectives. There is strong support within the literature that a corporate organisation will be more attracted to sponsoring a sport organisation when there is a ‘match’ between the characteristics of the organisations. This capacity to ‘match’ characteristics has been investigated predominantly from the corporate sponsors’ perspective. The focus of this research is to identify this organisational ‘match’ from an Australian Football League (AFL) sponsorship manager’s perspective. A series of semi-structured in-depth interviews were conducted with the sponsorship/marketing managers from seven Melbourne-based AFL clubs. Arising from this, the importance of ‘organisation match’ as a precursor for sponsorship was determined. Results indicate that AFL sponsorship managers believe that presenting their team as an organisational ‘match’ with a potential sponsor is extremely important, providing scope for better synergies and greater strategic partnerships. This is strongly aligned through the off-field culture that the team portrays as well as the on-field success that the team has. Sponsors seeking sport organisations that have clearly defined and communicated images and brands can therefore attain a source of competitive advantage in competitive sponsorship markets.

A social perspective of sports-based entrepreneurship

In this paper I develop the concept of sport-based entrepreneurship and argue that it provides a potential social orientated strategy for the development of sports-related businesses. I maintain that this emerging form of entrepreneurship is usually inherent in the management of sports, which transforms sport-based organisations into an entrepreneur and enterprise. This paper draws on interdisciplinary approaches from the entrepreneurship and sport management literature to discuss the social entrepreneurship inherent within sports-based organisations. The sport sector provides an exploration of the contextual boundaries of social entrepreneurship and provides a useful discussion on the innovation, risk taking and proactive activity. The implications for sport organisations involved in social entrepreneurship are stated and the importance of governments around the world to promote social entrepreneurship in sport are highlighted. In addition, suggestions for future research are stated that highlight the role of sport-based entrepreneurship theory for examining social change.

Motives influencing soccer coaching : an empirical study of professional soccer coaches in South Africa

Heightened competition both on a global and national level has raised the bar regarding the expectations that sport organisations have of their coaches. Using the Self-Determination Theory (SOT), which emphasizes the distinction between intrinsically- and extrinsically- driven behaviours, the current study investigated the specific intrinsic and extrinsic factors that motivate professional soccer coaches in South Africa to coach. A non-experimental design using a quantitative approach to assess the motives of individual involvement of coaches in South Africa was employed. The Coach Motivation Scale (CMS) designed to assess motivational factors in coaching was administered to a purposive sample of 112 soccer coaches. Exploratory factor analysis was used to assess the number and nature of factors of the underlying structure of the data. In addition, correlation analysis was conducted on the data set. Both intrinsic and extrinsic motivation correlated significantly with highest academic qualification. Arising from the findings of the study implications for further study are suggested and recommendations made.

Examining strategic preparation for CEO succession

This research used a case study approach to examine how mid-sized Victorian State Sport Organisations select a new CEO. The specific focus was on the emphasis placed on achieving strategic fit, the usage of organisational strategy throughout the selection process, and what facilitated and hindered a successful hire.

Profiling the Australian high performance and sports science workforce

Australia is viewed as leader in the field of sports science, with Australian sports scientists highly sought after and respected worldwide. However, despite the important contribution of sports scientists to the development of professional sport in Australia, we know little about these sport professionals who play an important role in the development and success of athletes, teams and sport organisations.
This report provides a more formal understanding of the high performance and sports science workforce with the purpose of informing the policy development of Australia’s sport governing bodies and education providers to inform sport management practices that will enhance the support and development of current and future high performance managers and sports scientists. The data presented in this report provides valuable insight about the scope of the profession to enable further development of strategic plans for the industry.

Interventions implemented through sporting organisations for increasing participation in sport (Review)

The sport and recreation sector is viewed as a priority area for increasing rates of physical activity. Participation rates have been shown to be lower in females, decline with age, and are reduced in lower socio-economic and minority groups. It is important to determine the most effective interventions rhat sporting organisations can use to increase participation and reduce inequalities. This systematic review of the literature did not find any controlled studies assessing the effects of interventions to increase participation in spar!.

The profit-driven action sport industry working within the not-for-profit Australian sport system : the case of freestyle BMX Australia and the Australian sports commission

When not-for-profit organisations and for-profit organisations are forced to work together, conflict can arise. This paper explores the tensions that have resulted in the Australian sport setting when the Australian Sport Commission (ASC), with its emphasis predominantly directed at not for profit sport, sought to embrace the traditionally for profit sport of Freestyle BMX into the mainstream sport system. This case study traces the development and implementation of the ASC's Street Active program through Freestyle BMX. It was found that Freestyle BMX experienced mission drift and did not provide a product or service relevant to its consumers by adhering to the guidelines required by the ASC. Further, in the development of the program, the ASC did not expect the rivalry between suppliers in the free market action sport industry when it engaged three management groups to deliver the Street Active program. As a result the action sport industry is further fragmented into for-profit agencies, and farther removed from the Australia's federal governing agency, the ASC.

Policy interventions implemented through sporting organisations for promoting healthy behaviour change (review)

Background
Sporting organisations provide an important setting for health promotion strategies that involve policies, communication of healthy messages and creation of health promoting environments. The introduction of policy interventions within sporting organisations is one strategy to target high risk behaviours such as smoking, alcohol consumption, excess sun exposure, unhealthy eating and discrimination.

Objectives
To review all controlled evaluation studies of policy interventions organised through sporting settings to increase healthy behaviour (related to smoking, alcohol, healthy eating, sun protection, discrimination, safety and access).

Search strategy
We searched the Cochrane Central Register of Controlled Trials (CENTRAL), MEDLINE, EMBASE, PsyclNFO, CINAHL, SPORTDiscus, Sociological Abstracts, Dissertation Abstracts, freely available online health promotion and sports-related databases hosted by leading agencies, and the internet using sport and policy-related key words. We identified further studies in the bibliographies of articles and by contacting authors of key articles in the area.

Selection criteria
We aimed to identify research that had used study designs that incorporated an evaluated intervention and comparison. Uncontrolled studies, meeting other inclusion criteria, were to be reported in an annex to the review.
Types of studies: Studies in which sporting organisations were allocated to a policy intervention or control/comparison group. No minimum follow-up required.
Types of participants: People of all ages.
Types of interventions: Any policy intervention implemented through sporting organisations to instigate and/or sustain healthy behaviour change, intention to change behaviour, or changes in attitudes, knowledge or awareness of healthy behaviour. Policies must address any of the following: smoking, alcohol, healthy eating, sun protection, access for disadvantaged groups, physical safety (not including injuries), and social and emotional health (e.g.. anti-vilification, anti-discrimination).
Types of outcome measures: Behaviour change, intention to change behaviour, change in attitudes, knowledge or awareness of healthy behaviour, and policy presence.

Data collection and analysis
We assessed whether identified citations were controlled evaluation studies and investigated the use of policy implemented in sporting settings. Abstracts were independently inspected by two reviewers and full papers were obtained where necessary. As no controlled evaluation studies were located, no data collection or analysis was undertaken. No uncontrolled studies meeting other inclusion criteria were identified and therefore no annex is presented.

Main results
No rigorous studies were located to test the effectiveness of policy interventions organised through sporting organisations to increase healthy behaviours, attitudes, knowledge or inclusion of health oriented policies within the organisarions.

Authors' conclusions
We were unable to find any controlled studies to guide the use of policy interventions used in sporting settings. The search process revealed a number of case studies with anecdotal reporting of outcomes. We strongly recommend that rigorous evaluation techniques are employed more commonly in this field to illuminate the impact of health promoting policy on outcomes, and the contexts and processes which are likely ro be effective in reducing harmful behaviours.