Watt family group on the front steps of Arilpa

From left to right (back row): unidentified lady, Mrs Watt?, Hal (baby), William Alexander Watt; (front row): Eleanor, Rhona, unidentified child.

The Pareto plus syndrome in top marketing journals: research and journal criteria

Purpose – Pareto’s Law often refers to the theory that a small percentage of a total is responsible for a large proportion of the total outcome. It is commonly known as the 80/20 law or principle. The objective is to review and debate whether there is a “Pareto syndrome” in the distribution of crucial research and journal criteria in top marketing journals.

Design/methodology/approach – The authors provide a review and a debate based upon previous research on top marketing journals. For this purpose, the Pareto syndrome concept is introduced, based upon a set of research and journal criteria. Their distribution is examined.

Findings – The review of research and journal criteria in top marketing journals generated an extremely skewed outcome. When it comes to the criteria, the top journals in marketing tend to be governed by narrow concerns of research rather than broad ones.

Research limitations/implications – The research and journal criteria that have a skewed outcome may reinforce the rigidity and the lack of innovativeness of the marketing discipline. The evolutionary speed of the discipline may at best be reduced or it may at worst grind to a halt. The authors argue that there are a number of serious concerns to be addressed in the future review and debate of top journals in marketing.

Practical implications – Editors and editorial boards need seriously to address the concerns reviewed and debated, namely the skewed distribution of criteria, such as affiliation, data and methodology.

Originality/value – The authors debate that there is evidence that confirms the existence of a Pareto plus syndrome in key research and journal criteria of top marketing journals.

Is there a Pareto Effect in top marketing journals? An exploration

Pareto’s Law refers to the theory that a small percentage of a total is responsible for a large proportion of the total outcome. It is commonly known as the 80/20 law or principle. The objective is to explore whether there is a ‘Pareto Effect’ in the distribution of crucial research and journal criteria in top marketing journals. The authors provide an exploration based upon previous research on top marketing journals. For this purpose, the Pareto Effect concept is introduced, based upon a set of research and journal criteria. The exploration of research and journal criteria in top marketing journals generated an extremely skewed outcome. When it comes to the criteria, the top journals in marketing tend to be governed by narrow concerns of research rather than broad concerns.

Australia and the Middle East : a front-line relationship

Australia’s encounters with the Middle East have historically been defined initially through its membership of the British Empire, later as a key Commonwealth player and more recently through Australia's close strategic relationship with the US. This book traces the nature of the Australia-Middle East relationship, from an insular ‘White Australia’ ideology through to the global impact of September 11, the wars in Afghanistan and Iraq and the new and menacing terror threat that has arrived on its own doorstep. A comprehensive analysis of this complex relationship provides an essential basis for understanding past encounters, evaluating present policies and developing a framework for future interactions. The book seeks to draw together the various dimensions and themes of this relationship – from trade and migration, to Australia’s increasing strategic interest and current military involvement in the region.

Impact of front-of-pack 'traffic-light' nutrition labelling on consumer food purchases in the UK

Front-of-pack ‘traffic-light’ nutrition labelling has been widely proposed as a tool to improve public health nutrition. This study examined changes to consumer food purchases after the introduction of traffic-light labels with the aim of assessing the impact of the labels on the ‘healthiness’ of foods purchased. The study examined sales data from a major UK retailer in 2007. We analysed products in two categories (‘ready meals’ and sandwiches), investigating the percentage change in sales 4 weeks before and after traffic-light labels were introduced, and taking into account seasonality, product promotions and product life-cycle. We investigated whether changes in sales were related to the healthiness of products. All products that were not new and not on promotion immediately before or after the introduction of traffic-light labels were selected for the analysis (n = 6 for ready meals and n = 12 for sandwiches). For the selected ready-meals, sales increased (by 2.4% of category sales) in the 4 weeks after the introduction of traffic-light labels, whereas sales of the selected sandwiches did not change significantly. Critically, there was no association between changes in product sales and the healthiness of the products. This short-term study based on a small number of ready meals and sandwiches found that the introduction of a system of four traffic-light labels had no discernable effect on the relative healthiness of consumer purchases. Further research on the influence of nutrition signposting will be needed before this labelling format can be considered a promising public health intervention.

Invisible labour : home–school relations and the front office

When school front offices are mentioned in research on schools and their relations with the community, it is often to describe how parents/carers and the public are treated officiously and/or inappropriately. In professional development materials, schools are urged to improve communication, and occasionally directed to consider the practices of the front office staff. Yet when schools send out information to parents/carers, the school office is usually the place to which all queries are directed. However, there is almost no detailed research that looks at what actually happens in this place. In this paper we draw on a small-scale commissioned research project which began to fill this gap. In seeking to reread our data and push further on analysis, we have come to realize that those who work in school front offices are women whose physical and emotional labour is not only rendered largely invisible in a wide range of literatures relating to home-school relations but is also inadequately recognized through recruitment practices, professional development and remuneration. We suggest that there needs to be further research into the high energy, multitasking, nurturing work that goes on in school front offices.

Child protection practitioners and decision-making tools : observations and reflections from the front line

Decision-making tools, particularly risk-assessment tools, have been implemented by governments around the world, perhaps most notably in the field of child protection, though little attention has been paid to how practitioners use them. This article presents the findings from ethnographic research that explored how child protection practitioners in the Department of Child Safety, Queensland, Australia, used four Structured Decision Making tools developed by the Children's Research Centre in Wisconsin in their daily practice in the intake and investigation stages of a case. The findings that the tools were not being used as intended by their designers and, in fact, tended to undermine the development of expertise by child protection workers has profound implications for the future development of technological approaches to child protection and, more broadly, human services practice.

“… what lies behind a brownstone front”

After entering the nondescript door to her building, ordinary Oliver Reed follows Irena Dubrovna as she ascends the ornate stairs that lead to her front door. He hovers at the foot of the stairs, and rhetorically admits: “I never cease to marvel at what lies behind a brownstone front.” Behind each façade lies something hidden. What lies hidden from Oliver Reed in Cat People (1942) are the dormant stories waiting behind each door. This article is based on my presentation at the 2009 Double Dialogues Conference, Hidden Stories, held in Melbourne, December 2009. In the Conference presentation, the early scenes from Cat People were screened with the film sound interspersed with my commentary. This article uses still frames from the film, descriptions from the original screenplay (in courier font) and the storyboard layout for a DVD commentary.