Profiling contemporary marketing practices in Bangladesh

Purpose – The purpose of this paper is to explore how different types of firms relate to their markets in
terms of contemporary marketing practices (CMP) in an emerging country, Bangladesh. Additionally,
the paper also examines the various marketing performance measures used by Bangladeshi firms.
Design/methodology/approach – The CMP survey was used on 165 marketing managers chosen from
a range of industrial sectors as a basis for data collection. Data were analyzed using cluster analysis and other descriptive statistics.
Findings – The study found that a pluralistic marketing approach is predominant among the majority of
the Bangladeshi firms, while few other firms also practise transactional marketing. Results also reveal
that Bangladeshi firms apply a blend of performance indicators rather than relying on specific financialor
client-based measures to evaluate business success.
Research limitations/implications – The present study provides a benchmark for future studies on
CMP in emerging/developing countries and inspires further research designed to deepen
understanding about how marketing is practised in emerging markets and how they may differ from
developed markets.
Originality/value – Since very few studies have been conducted regarding CMP by incorporating both
business-to-business and consumer goods/services firms for a specific country into an emerging
market, this study adds a new dimension to the horizon of CMPs.

Contemporary management

Contemporary Management, by local author Di Waddell is the second, local adaptation of the US market-leading management text by Jones and George. This unique text follows a nonprescriptive, real-world approach to management and is written in an accessible style allowing for flexibility in both teaching and learning.

Used at both an undergraduate and postgraduate level, Contemporary Management has a concise structure designed to meet the needs of trimesters and 12 week teaching schedules. The uncluttered internal design alongside the modern treatment of the topic makes this text significantly different to other texts in the market.

It offers updated content to reflect the impact of the GFC and the increasing significance of diversity, culture and ethics. There are all new in-chapter case studies, new Australian videos and a full range of excellent online resources. Also, this edition includes a new end of book section containing two unique integrated case studies exploring tourism management in Australian tourism destinations: Skyrail in Cairns and Flinders Island, Tasmania.

Reigniting the fire : a contemporary research agenda for social, political and nonprofit marketing

The paper reports on the core challenges faced by the nonprofit, political and social marketing disciplinary areas and suggests a series of research agendas to develop theory and practice to meet these challenges.

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Social marketing's research agenda involves the continued adaptation of the new developments in commercial marketing, whilst building a base of social marketing theory and best practice benchmarks that can be used to identify, clarify and classify the boundaries of social marketing against social change techniques.
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Nonprofit marketing is pursuing the dual research agenda of developing the theory and practice of social entrepreneurship whilst seeking deeper consumer-based research to understand motivations for charitable behaviour and gift giving.
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Political Marketing's research agenda looks for an increase in the level of background research, core data and market research to use as a basis for developing more advanced theoretical and practical models. In addition, as political marketing is being transferred internationally between a range of political and electoral systems, there is a need for comparative research into both the relevance and effectiveness of these techniques to isolate nation independent and nation dependent political marketing strategies and campaigns.

An Australian/UK comparison of contemporary teaching and learning technologies

The last decade has delivered substantial changes in construction and property education in Australia and the UK. There has been an increase in the number of courses offered in built environment education and the profile of a typical student has changed. In both countries students are under pressure to balance study and work due to the higher costs of living and education. This has placed demands on providers to deliver teaching and learning which meets student, industry and professional needs. Simultaneously there has been an increase in the application of technology in the business and corporate world which has resulted in increased efficiencies and new challenges. This paper evaluates changes in construction and property education courses to embrace new technology. The focus is on the delivery of innovative teaching and learning materials and the interaction between students, staff and the community. Results from questionnaires from new and existing students at Deakin University and Nottingham Trent University were used alongside examples of teaching and learning as illustrative case studies, the emphasis is placed on pushing the boundaries of the conventional built environment education process. The findings show that by embracing technology there can be a „win-win‟ scenario for students, staff and industry stakeholders. Whilst courses adopt varying levels of technology, it seems inevitable that educators must evolve the delivery of education to become efficient and effective as the century progresses.

Democratic educational leadership in contemporary times

This article seeks to identify the economic and social conditions confronting officially designated education leaders and to set out the parameters for how they might respond. Specifically, it suggests that education leaders are currently faced with changing bases of social cohesion, changing instruments of (economic) control and changing forms of organisation. Informed by these changing conditions and by a recognitive view of social justice (Young 1990; Gale and Densmore 2000), the article makes a case for educational leadership that is characterised by distinctly democratic directions and influences. In particular, democratic leaders are seen as those that enable the formation of social, learning and culturally responsive public educational institutions, in part by enabling contextually-specific struggles to determine what is needed, and by developing a politically informed commitment to justice for all.

Social justice in Australian education : rethinking what we know for contemporary times

In this paper I attempt two things. First I canvass the history of social justice policy in schooling and higher education in Australia, with a view to drawing out ten principles to inform a rejuvenated social justice agenda in education, facilitated at this political moment by the current Australian Government’s financial and education commitments to/for people in low socioeconomic status communities, schools and higher education. I draw primarily on what we have learned from the 1973 Karmel Report and the Disadvantaged Schools Program to which it gave rise, and on the 1990 higher education policy statement, A Fair Chance for All. I then propose three new concepts for rethinking social justice in education, which reflect a new ‘structure of feeling’ (Williams 1961) and new social capacities in contemporary times.

Architecture, identity and cultural sustainability in contemporary Southeast Asian cities

Distinctive architecture, which once served to identify peoples and places, has now, across the world, been subject to the standardising forces of history. Built environments still reflect the conceptual, spatial and physical construction of communities, though straightforward correlations between particular forms of architecture, places and people can no longer be taken for granted. This article explores these notions through discussion of several Southeast Asian examples, seeing how the relationship between architecture and culture might be framed by each of them, and then how definitions of culture might be differently expressed depending on each context. The first context is the village. Here, recent buildings are produced within a traditional, rural culture, generally without recourse to architects. Indigenous symbolism is overlaid, but not necessarily subsumed, by imported typologies and ideologies. The second context is urban and more formalised and involves self-conscious architectural attempts to straddle tradition and modernity, as well as notions of broader collective identity. The third context is one of a more diffused globalisation. Issues of conservation and heritage are complicated by the imperial or colonial histories of many urban environments, as well as by the pressures of economic development and population growth. In cultural terms, however, it is the life of cities that is foregrounded here. This disparate collection of architectural projects and agendas reflects a region where the forces of essentialism and fragmentation continue to be in creative tension (Ashraf 2005).

Intention and unintention or the hyperconscious in contemporary lyric impulse

The creative component, a collection of poetry of eighty pages written mostly in the process described in the critical component. The critical component is a fresh examination of the role of the unconscious drive in the impulse to write Western lyric poetry, particularly contemporary lyric poetry.