Contemporary management


Autoria(s): Waddell, Dianne; Jones, Gareth R; George, Jennifer M.
Data(s)

01/01/2011

Resumo

Contemporary Management, by local author Di Waddell is the second, local adaptation of the US market-leading management text by Jones and George. This unique text follows a nonprescriptive, real-world approach to management and is written in an accessible style allowing for flexibility in both teaching and learning. <br /><br />Used at both an undergraduate and postgraduate level, Contemporary Management has a concise structure designed to meet the needs of trimesters and 12 week teaching schedules. The uncluttered internal design alongside the modern treatment of the topic makes this text significantly different to other texts in the market. <br /><br />It offers updated content to reflect the impact of the GFC and the increasing significance of diversity, culture and ethics. There are all new in-chapter case studies, new Australian videos and a full range of excellent online resources. Also, this edition includes a new end of book section containing two unique integrated case studies exploring tourism management in Australian tourism destinations: Skyrail in Cairns and Flinders Island, Tasmania.<br />

Identificador

http://hdl.handle.net/10536/DRO/DU:30036876

Idioma(s)

eng

Publicador

McGraw-Hill Australia

Relação

http://dro.deakin.edu.au/eserv/DU:30036876/waddell-contemporarymanagement-2011.pdf

http://dro.deakin.edu.au/eserv/DU:30036876/waddell-contemporarymanagement-evidence-2011.pdf

Direitos

2011, McGraw-Hill Australia

Tipo

Book