Quantitatively evaluating the effects of price promotions using data mining

Price promotions (also called discount promotions), i.e. short-term temporary price reductions for selected items (Hermann 1989), are frequently used in sales promotions. The main objective of price promotions is to boost sales and increase profits. Quantitative evaluation of the effects of price promotions (QEEPP) is essential and important for sales managers to analyse historical price promotions and informative for devising more effective promotional strategies in the future. However, most previous studies only provide insights into the effects of discount promotions from some specific prospectives, and no approaches have been proposed for comprehensive evaluation of the effects of discount promotions. For example, Hinkle [1965] discovered that price promotions in the off-season are more favourable, and the effects of price promotions are stronger for new products. Peckham [1973] found that price promotions have no impact on long-term trend. Blattberg et al. [1978] identified that different segments respond to price promotions in different ways. Rockney [1991] discovered three basic types of effects: effects on discounted items, effects on substitutes and effects on complementary items.

Auditor industry specialisation, service bundling and partner effects in a mining-dominated city

This study examines auditor industry specialisation effects in Perth, a remote mining town in Australia characterised by a large number of small, homogeneous firms. We consider the impact of leadership by the non-Big 4 auditor BDO Kendalls (BDO) for a sample of 371 mining development stage entities (MDSE's). After controlling for factors known to determine audit fees, we find no evidence of auditor industry leadership fee premiums accruing to (BDO), a result robust to a range of sensitivity tests including the broadening of tests Australia-wide. However, when the dependent variable is redefined to the total 'bundle' of services provided by the audit firm (including audit and non-audit fees), the industry leader is shown to earn a fee premium suggesting BDO uses audits as a conduit to supply higher margin non-audit services. Our findings suggest that strategic pricing by industry leaders may not be confined to Big 4 firms.

A data mining framework for electricity consumption analysis from meter data

This paper presents a novel data mining framework for the exploration and extraction of actionable knowledge from data generated by electricity meters. Although a rich source of information for energy consumption analysis, electricity meters produce a voluminous, fast-paced, transient stream of data that conventional approaches are unable to address entirely. In order to overcome these issues, it is important for a data mining framework to incorporate functionality for interim summarization and incremental analysis using intelligent techniques. The proposed Incremental Summarization and Pattern Characterization (ISPC) framework demonstrates this capability. Stream data is structured in a data warehouse based on key dimensions enabling rapid interim summarization. Independently, the IPCL algorithm incrementally characterizes patterns in stream data and correlates these across time. Eventually, characterized patterns are consolidated with interim summarization to facilitate an overall analysis and prediction of energy consumption trends. Results of experiments conducted using the actual data from electricity meters confirm applicability of the ISPC framework.

A data mining approach for detection of self-propagating worms

In this paper we demonstrate our signature based detector for self-propagating worms. We use a set of worm and benign traffic traces of several endpoints to build benign and worm profiles. These profiles were arranged into separate n-ary trees. We also demonstrate our anomaly detector that was used to deal with tied matches between worm and benign trees. We analyzed the performance of each detector and also with their integration. Results show that our signature based detector can detect very high true positive. Meanwhile, the anomaly detector did not achieve high true positive. Both detectors, when used independently, suffer high false positive. However, when both detectors were integrated they maintained a high detection rate of true positive and minimized the false positive

Force measurement capability for robotic assisted minimally invasive surgery systems

An automated laparoscopic instrument capable of non-invasive measurement of tip/tissue interaction forces for direct application in robotic assisted minimally invasive surgery systems_ is introduced in this paper. It has the capability to measure normal grasping forces as well as lateral interaction forces without any sensor mounted on the tip jaws. Further to non-invasive actuation of the tip, the proposed instrument is also able to change the grasping direction during surgical operation. Modular design of the instrument allows conversion between surgical modalities (e.g., grasping, cutting, and dissecting). The main focus of this paper is on evaluation of the grasping force capability of the proposed instrument. The mathematical formulation of fenestrated insert is presented and its non-linear behaviour is studied. In order to measure the stiffness of soft tissues, a device was developed that is also described in this paper. Tissue characterisation experiments were conducted and results are presented and analysed here. The experimental results verify the capability of the proposed instrument in accurately measuring grasping forces and in characterising artificial tissue samples of varying stiffness.

What do indigenous communities think of the CSR practices of mining companies?

This paper examines how one indigenous community in the Western Province of Papua New Guinea (PNG) views the social responsibility initiatives of OK Tedi Mining Ltd (OTML). This mining operation has been controversial since its inception, and various operators of the mine have sought to engage the community and to undertake a number of CSR-related projects. Insights gained from four focus groups amongst the Ok Tedi River indigenous communities show that while some members of the community are satisfied with the company’s efforts at the macro level, many have reservations about the effectiveness of the programs at the micro level on the village and family unit. The implementation of CSR activities are slow and in many instances do not effectively address stakeholder concerns.

Efficient mining of top-k breaker emerging subgraph patterns from graph datasets

This paper introduces a new type of discriminative subgraph pattern called breaker emerging subgraph pattern by introducing three constraints and two new concepts: base and breaker. A breaker emerging sub-graph pattern consists of three subpatterns: a con-strained emerging subgraph pattern, a set of bases and a set of breakers. An efficient approach is pro-posed for the discovery of top-k breaker emerging sub-graph patterns from graph datasets. Experimental re-sults show that the approach is capable of efficiently discovering top-k breaker emerging subgraph patterns from given datasets, is more efficient than two previ-ous methods for mining discriminative subgraph pat-terns. The discovered top-k breaker emerging sub-graph patterns are more informative, more discrim-inative, more accurate and more compact than the minimal distinguishing subgraph patterns. The top-k breaker emerging patterns are more useful for sub-structure analysis, such as molecular fragment analy-sis. © 2009, Australian Computer Society, Inc.

Design of an angular radial robotic stingray

The propeller is the primary propulsion method for underwater vehicles. It is relatively simple to implement and generally uses rotational motion from the drive through to the propeller. However, it is difficult to seal a high speed propeller shaft from water ingress. As an alternative we can look at nature's own underwater inhabitants and study their locomotive methods.

A progress report on a prospective randomised trial of open and robotic prostatectomy

A randomised trial of robotic and open prostatectomy commenced in October 2010 and is progressing well. Clinical and quality of life outcomes together with economic costs to individuals and the health service are being examined critically to compare outcomes.

Formations of robotic swarm: an artificial force based approach

Cooperative control of multiple mobile robots is an attractive and challenging problem which has drawn considerable attention in the recent past. This paper introduces a scalable decentralized control algorithm to navigate a group of mobile robots (swarm) into a predefined shape in 2D space. The proposed architecture uses artificial forces to control mobile agents into the shape and spread them inside the shape while avoiding intermember collisions. The theoretical analysis of the swarm behavior describes the motion of the complete swarm and individual members in relevant situations. We use computer simulated case studies to verify the theoretical assertions and to demonstrate the robustness of the swarm under external disturbances such as death of agents, change of shape etc. Also the performance of the proposed distributed swarm control architecture was investigated in the presence of realistic implementation issues such as localization errors, communication range limitations, boundedness of forces etc.