27 resultados para Names, Latin


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This paper explores whether there is an empirical relationship between trade, openness and domestic conflict for Latin America based on the analytical framework of Garfinkel, Skaperdas and Syropoulos (2004). Using ordinal regressions and Markov switching models for seventeen countries, we identify the factors responsible for the initiation and sustenance of domestic conflict. Our overall results suggest that: (i) increased trade openness reduces domestic conflict intensities but (ii) over dependence on agricultural exports, along with poor socio-political performance, lead to sustenance of low intensity conflicts. We also analyze conflict duration using proportional hazard models and find that over-reliance on agricultural exports plays the main role in conflict sustenance after controlling for socio-political factors.

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This study is about store names as brand signals. Using the framework of Erdem and Swait (1998), hypotheses are developed regarding the effects of store names on consumers' expected product utility. It is relevant to study store names as brand signals because store names can act as additional signals in the consumer purchase decision process. The study focuses in particular on the effects of store name credibility on perceived risk, information costs and perceived product quality. The hypotheses will be tested on data that are currently being collected in a survey among two hundred students.

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Considering the importance of cross-cultural competencies in the context of rapid globalisation and the growth of China in the world economy, this paper uses case study methodology, to document the difficulties encountered by an Australian multinational beverage company, Foster’s, in attempting to establish its brand in China’s rapidly expanding market economy. Many of these related to culturally distinct attributes of the market, the consumer base and retail practices. The paper analyses these in terms of key concepts in marketing and cross-cultural business theory, in order to provide guidelines on how to overcome cultural barriers when establishing a foreign brand name in China. It also discusses the impact of cultural differences on brand loyalty after the establishment of the brand and on the sustainability of that brand. In attempting to assist foreign firms to succeed in the Chinese market, this paper offers suggestions that will help marketers to first understand the importance of cultural differences and then to succeed with further recommendations. Being a complex market and a market that is different from the Australian market, this is extremely valuable for those foreign brands entering China.

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On the evening of Wednesday 13th September 2006, Solemn Vespers began in the historic 13th century chapel of Merton College Oxford, in much the same way as it would have done at the very first sung Vespers in this beautiful space, designed for the classical Roman liturgy already very well established in its language and forms when this chapel was first built 400 years before the English Reformation. For the next four days, the Roman liturgy, through Lauds, Solemn High Mass, Vespers and Compline, were celebrated in a place that – apart from one Novus Ordo Mass in English – had not seen the glories of this Liturgy celebrated in Latin since the mid 1500s. For those of us present at the 11th International Colloquium of the International Centre for Liturgical Studies (CIEL) dedicated to “The Genius of the Roman Liturgy: Historical Diversity and Spiritual Reach”, this was not just an incredibly moving experience, though it was certainly this, but an affirmation of the timelessness and spiritual heritage of the Latin liturgy.

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The Latin invaders of the Eastern Mediterranean in the 12th-14th Centuries were on a mission to retrieve and protect the Christian Holy Land from Muslim occupation. They encountered a consistent, Eastern approach to the architectural expression of the Christian faith which the physical remains of their churches show they adopted. Previously, I have shown how it can be deduced from the archaeological remains of churches from the 4th-6th C that early church architecture was influenced by the theological ideas of the period. This paper argues that the Eastern approach to church architecture as adopted by the Crusaders was compatible with the medieval European theological context and can be seen as a legitimate expression of medieval theology.

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This paper investigates two important relationships using the sovereign issues made by major Latin American economies in the international bond market: the determinants of credit spread changes using variables derived from structural and macroeconomic theory and the impact of a default episode on the underlying equilibrium dynamics. We find four significant determinants of credit spread changes: an asset and interest rate factor—consistent with structural models of credit spread pricing; the exchange rate—consistent with macroeconomic determinants and the slope of the yield curve—consistent with a business cycle effect. Also, an intra-regional analysis of sovereign yields reveals a shift in the long-run equilibrium dynamics around the Argentine default on the 23 December 2001.

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While a growing number of North American authors have researched Latin American men and masculinities within Latin America as well as the experiences of Latin American men migrating to the United States, there has been little research on the specific issues facing Latin American men in Australia. In this chapter we explore the experiences in Australia of a variety of male migrants from Latin America through three key elements which emerged through our research: the importance of men as 'providers' for the family and the place in men's sense of self; the changing nature of men's and women's roles and statuses in Australian society and their difference from Latin America; and the shifting nature of what constitutes 'home' and a sense of belonging for Latin American men. In addressing the issues that the men face, we also examine the nature of the discourses on machismo and the almost fetishised nature of its oversimplified usage in relation to Latin American men generally and in defining their identities in Australia.

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Increased competition in the consumer goods marketplace has resulted in too many brands chasing too few consumers. In an attempt to ease pressure on margins, and both brand and product range profitability, marketers would be well advised to reinspect their policies towards brand naming and the attendant costs associated with those policies. Is it really necessary for each new product to be individually named? If it is, then what are the strategic and financial implications of this decision? Why is it that the practice in some companies is to resort to a string of unrelated brand names whereas the practice elsewhere is to use an umbrella family name, with or without, a brand name as a suffix? The answers to such questions are by no means obvious and closer inspection of the issues relating to naming policy fails to yield any consensus let alone a definitive approach. This article seeks to depict the alternative naming strategies engaged by marketers and to focus on those considerations that would favour a family name in preference to an individualised brand name. The article concludes with recommendations that are drawn from current literature and the experience of marketers with a view to determining those circumstances that may influence the formulation of a more appropriate naming policy.

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This thesis investigated the behavioural dynamics of emerging market sovereign international bonds issued by key Latin American economies. The study allows deeper insights into the complex behaviour of an important segment of international bond markets in a single, comprehensive and penetrative study.