The importance of overcoming cultural barriers in establishing brand names : an Australian company in China
| Contribuinte(s) |
[Unknown] |
|---|---|
| Data(s) |
01/01/2005
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Monash University |
| Relação |
http://www.monash.edu.au/cemo/anziba05/ |
| Direitos |
2007, Monash University |
| Tipo |
Conference Paper |
