Utvärdering av kvalité och dess behov inom förprovtryck

It always has been a need for the abiltiy to create color proofs. When an error occurs late in the production process, itis allways complicated and difficult to correct the error. In this project, digital proofs been made and discussions havebeen held with several people in the printing industry, in order to examine how well excisting digital proofs, meet thedemand of the market. And how close the digital proofs can come to the actual printsheat from the press. The study hasbeen shown that the one thing that has had the most influence on the outcome for the quality of a digital proof, is theprintshop operator’s knowledge about color management and proofing systems. Many advertising agencies in the graphicindustry think rasterised proofs are not necessesary and expensive. Therefor they prefer a cheaper alternative, whichdoesn’t show colors as well as the rasterised proof, but well enough to be content with it. There are a good awarenessconcerning lack of communication between printshop, reproduction and advertising agency. Advertising agencies thinkthat printshop rarely listen to what they have to say, while the printshop think that the advertising agency doesn’t understandwhat they are trying to tell them. The outcome of the printed proofs in this study can’t be representive for howgood digital proofs are conducted in regular basis in the industry. The divergence between the print press sheat and thedigital proof that was made was bigger than expected. This shows that implementation of ICC profiles in a color managementflow, not alone is the answer to making perfect digital proofs. There are so many other issues that has to be examined,like color management software, measure tools and correct color management module. In order to make a perfectproof, you have to look at the whole picture. In the end, the human eye finally has the last word on wheather theproof is good or not.

A study visit to a vitual company

To integrate study visits to different workplaces in higher education implies important benefits for the course quality. The study visit gives the students a better understanding for the real situations they will meet in working life. However for practical and economical reasons is that not always possible. The purpose of this project is to create a virtual company that shall replace the real one for study visits. The goal is to create a realistic picture and that intended use of it can come as close as possible to a real study visit. It is also important to facilitate linking theory and practice. The virtual company is built up by pictures, videos and text. All material is made available on a web page and when entering the students will meet a layout of the company. From that position is it possible to walk around and look at videos from different workstations. Besides that can they also listen to interviews with managers and representatives of staff as well as reading reports concerning productivity and the work environment. The focus of the study visit is work sciences, therefore the material also include some visualized information about work hazards. On the web page there are also a number of tasks for the students to carry out. Until the autumn 2011, 132 students at Dalarna University have visited and produced reports from the virtual company. They were studying in programs for mechanical engineering, production technicians and human resource management. An evaluation among some ten students showed that the study visit to the virtual company is flexible in time and effective, but that students wish to have even more detailed information about the company. Experiences from four years of use in a number of classes show that the concept is worth further development. Furthermore with production of new material the concept is likely to be applicable for other purposes.

¡Solo vos! : Un estudio sociolingüístico sobre las actitudes hacia el voseo argentino

Resumen En este estudio se analizan las actitudes lingüísticas de un grupo de mujeres argentinas, venezolanas y mexicanas residentes en Qatar, Argentina y Suecia en relación con el voseo argentino. Metodológicamente se utilizan tres técnicas: la primera consiste en grabar dos versiones de un texto leído por una persona de Argentina; en la segunda un grupo de informantes escucha el texto grabado y contestan simultáneamente una encuesta que evalúa su postura con respecto al uso del pronombre vos, así como de sus usuarios; la tercera está dedicada a la entrevista, en la cual se pregunta a las informantes argentinas cuál es su opinión acerca del voseo como sinónimo de identidad lingüística. El análisis de los resultados indica que existe una diferencia significativa entre cómo se juzgan las dimensiones de estatus y solidaridad, ya que las entrevistadas dieron un menor valor a los atributos relacionados con la dimensión de estatus que a los de solidaridad. Resumiendo los resultados, se advierte que las argentinas evalúan más positivamente el uso del vos que el tú, confirmando que tienen una posición positiva sobre su identidad lingüística.

Actitudes hacia el murciano : Un estudio comparativo de actitudes que presentan nativosmurcianos e hispanohablantes no peninsulares.

Murciano is a non-standard variety that is spoken in Murcia, a region in the southeast of Spain.This study aims to investigate which are the attitudes toward the variety from the dimensions ofsolidarity and status.We will use two groups of informants. One integrated by 20 natives from Murcia who use thevariety, and the other by 16 non-spanish-natives that have never been in contact with murciano.The intention with the study is to investigate which attitudes both groups show towardmurciano and analyse the differences and similarities between them. We expect the natives toshow positive attitudes in the dimension of solidarity, and negatives in the dimension of status.We expect the non-natives to show the same kind of attidudes toward both varieties (thestandard-spanish and murciano) while they have never been in contact with the non-standardand therefore should not have the sociocultural background that help people to create negativeattitudes toward non-standard varieties.The chosen method is an indirect one, and the used technique is the matched-guise. Theinformants listen to two different voices talking two times each: one in standard-spanish andone in murciano. After they have listened to one voice in one variety they answer 10 differentquestions to measure their attitudes in the both dimensions we aim to investigate. The resultsare analysed from the gender and the education variables.The results show that the natives attitudes toward murciano are positives from the solidaritydimension but negatives from the status one, results that confirm the first hypothesis. However,the study shows that the non-natives also have negative attitudes toward the variety in the statusdimension but positive toward the standard-spanish, which means that the second hypothesiswas wrong, something that could have been caused by the fact that all non-natives had a higheducational-level. Other studies show that education is a factor that can have a bearing onhaving negative attitudes toward non-standard varieties.

När kallet ställs på sin spets : Pensionering ur ett existenssociologiskt perspektiv

When the calling is brought to a head: Retirement from an existential sociology perspective In this article we analyze how the meaning and value of work can emerge, be defined and redefined in relation to the coming of retirement, by focusing individuals with dedicated work approaches interpreted as a calling. By relying on an existential sociology framework we analyze the retirement process as an existential imperative, e.g. life phases or processes where questions on meaning and life quality become prominent. For the interviewees, the day of retirement becomes a sort of a road sign that – depending on the distance of time to the point of retirement – has intensified existential questions and the meaning of work. The article explores the defining dimensions of a calling as found in the interviewees dedicated work approaches. We address the types of problems and opportunities that arise when the interviewees are soon to retire and their associated strategies: listening to a calling on ”standby”; learning not to listen to one’s calling, listening to a calling from a private sphere and project the calling’s commitment to other activities.

Utveckling av lojalitetsprogram - individanpassade erbjudanden : Marknadsföring genom CRM-strategier

Den ökade konkurrenssituationen mellan företag är ett resultat på att handeln har globaliserats. Konsumenter är idag mer medvetna om vad företag har att erbjuda, och det är lätt att välja alternativa företag om ett specifikt företag inte lever upp till konsumentens förväntningar. Detta ställer krav på att företag ständigt måste arbeta med och utveckla sina strategier för att skapa konkurrensfördelar. Idag arbetar många företag med lojalitetsprogram som är ett typexempel på en CRM-strategi. CRM-strategier och lojalitetsprogram syftar till att göra konsumenten mer lojal, för att möjliggöra att konsumenten skall välja att göra återupprepande och mer frekventa köp. Lojalitetsprogrammen måste dock uppdateras och förändras, för att ständigt kunna vara konkurrenskraftiga. Företag arbetar därmed för att skapa ett mervärde, det vill säga erbjuda en servicelösning som är utöver vad konsumenten förväntar sig att få från företag. Kundlojalitet kan utvecklas genom att företag skapar långsiktiga relationer med konsumenterna, och en relation mellan parterna kan utvecklas genom att företag lyssnar på konsumenterna, för att få reda på dess behov och önskemål. Forskning indikerar att individanpassade erbjudanden kan bidra till att konsumenterna än mer tenderar att bli lojala, detta eftersom individanpassade erbjudanden är erbjudanden som baseras på konsumentens unika köpbeteende, vilket möjliggör för träffsäkerhet och relevans. Syftet med denna studie är att mäta konsumenters efterfrågan på individanpassade erbjudanden, för att undersöka om konsumenterna faktiskt efterfrågar och kommer ta till sig dessa erbjudanden. Frågeställningarna är; på vilket sätt kan efterfrågan på individanpassade erbjudanden bidra till ett företags konkurrensfördelar samt på vilket sätt skiljer sig efterfrågan på individanpassade erbjudanden beroende på butikernas geografiska placering. Studien är baserad på en kvantitativ surveyundersökning riktad till konsumenter, med en kvalitativ semi-strukturerad intervju för att erhålla viktig information vid utformandet av frågeformuläret. Resultatet för studien visade att konsumenter värdesätter att få individanpassade erbjudanden, och att dessa erbjudanden kan bidra till ett företags konkurrensfördelar eftersom erbjudandena möjliggör att servicekvaliteten kan öka vilket innebär att dessa erbjudanden kan upplevas ha ett mervärde. I denna studie återfanns dock inte några skillnader på efterfrågan av individanpassade erbjudanden beroende på butikernas geografiska placering.

ACTITUDES HACIA LA VARIEDAD CANARIA : Un estudio sociolingüístico de estudiantes universitarios en Las Palmas de Gran Canaria.

En este estudio se analizan las actitudes lingüísticas hacia la variedad canaria en comparación con la variedad español peninsular considerado estándar de veinte estudiantes universitarios en Las Palmas de Gran Canaria. La investigadora utiliza una versión modificada del método matched guise que consiste en una grabación de cuatro versiones de un mismo texto leído por dos hablantes de la variedad canaria y dos hablantes de la variedad español peninsular considerado estándar. Los informantes escuchan el texto grabado y contestan consecutivamente un cuestionario, evaluando las voces de la grabación. Según el resultado obtenido existe una diferencia entre la valoración de la dimensión de estatus y la dimensión de solidaridad. Los informantes valoran más positivamente a la variedad español peninsular estándar al nivel estatus, mostrando actitudes desfavorables hacia la variedad canaria. En la dimensión de solidaridad se manifiestan actitudes contradictorias hacia la variedad canaria, indicando una posible oposición entre una variedad culta y una vulgar.