Behind the decision making of the KFC coffee campaign, can KFC win the coffee market in UK?�

KFC, the chain fast-food restaurants in UK, planed to launched coffee products through campaigns. There are two main reasons for KFC to make the decision. The first one is KFC tried to promote its coffee products with KFC A.M. breakfast plan and it failed at last. The second reason is that KFC needs extension points of interest. The financial condition of KFC has been steady but no breakthrough growth. It has been showed that there is enormous potential of “fast-drink” market in UK. After the success of KFC “Krushems” series, it is reasonable for the company launched coffee products. However, KFC also faced to many challenges to win the market. Compare to the main competitor of McDonald’s, KFC’s quantity of restaurants is far too less. Moreover, KFC has a brand limitation that focuses more family than single urban. The dominant competitors are another challenge KFC need to manage. To sum up, KFC has to win these challenges to be a bigger player in UK coffee market.

The use of music in television advertising to successfully target the audience. A John Lewis case study.

The use of music in television advertising to successfully target the audience. A John Lewis case study.

WAIS Seminar:LinkedTV: Building the Future of Television

Abstract Broadcast video can be augmented with links to information related to the topics in the video and to other related entities. Viewers are sufficiently digitally literate that they can carry out their own searches during or after a broadcast. We investigate what types of information viewers would actually like to see while being engaged in watching a news broadcast. On the base of this we have designed user interfaces for passive and active uses of a second screen to accompany a news broadcast. A next step is to understand the specific types of information users would like to consult and investigate whether these can be automatically generated.