The use of music in television advertising to successfully target the audience. A John Lewis case study.

The use of music in television advertising to successfully target the audience. A John Lewis case study.

Web Design History, Web Advertising and Web Promotion.

Files related to two talks on Web Design History, Web Design Advertising and Promotion. Session 1 - 1 hour lecture on the history of design on the web (30 mins) and web advertising direct and viral (30mins). Session 2 - 1 hour lecture on using the web for promotion and marketing.

WAIS Seminar:LinkedTV: Building the Future of Television

Abstract Broadcast video can be augmented with links to information related to the topics in the video and to other related entities. Viewers are sufficiently digitally literate that they can carry out their own searches during or after a broadcast. We investigate what types of information viewers would actually like to see while being engaged in watching a news broadcast. On the base of this we have designed user interfaces for passive and active uses of a second screen to accompany a news broadcast. A next step is to understand the specific types of information users would like to consult and investigate whether these can be automatically generated.