Web Design History, Web Advertising and Web Promotion.

Files related to two talks on Web Design History, Web Design Advertising and Promotion. Session 1 - 1 hour lecture on the history of design on the web (30 mins) and web advertising direct and viral (30mins). Session 2 - 1 hour lecture on using the web for promotion and marketing.

Toward 2^W beyond Web 2.0

From its inception as a global hypertext system, the Web has evolved into a universal platform for deploying loosely coupled distributed applications. 2^W is a result of the exponentially growing Web building on itself to move from a Web of content to a Web of applications.

The use of music in television advertising to successfully target the audience. A John Lewis case study.

The use of music in television advertising to successfully target the audience. A John Lewis case study.