10 resultados para BRAND EXTENSION

em University of Southampton, United Kingdom


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This short video show you how to download the template and use it with PowerPoint to create new presentations and apply it to existing presentations.

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This short video introduces the new teaching templates and provides advice about good slide design

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The templates plus a couple of videos showing how to use them

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These PowerPoint files (Office 2003 .ppt and Office 2010 .pptx) include brand-conformant colour swatches that can be applied to text and shapes in your own slides and posters. It also includes a scalable version of the University logo.

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KFC, the chain fast-food restaurants in UK, planed to launched coffee products through campaigns. There are two main reasons for KFC to make the decision. The first one is KFC tried to promote its coffee products with KFC A.M. breakfast plan and it failed at last. The second reason is that KFC needs extension points of interest. The financial condition of KFC has been steady but no breakthrough growth. It has been showed that there is enormous potential of “fast-drink” market in UK. After the success of KFC “Krushems” series, it is reasonable for the company launched coffee products. However, KFC also faced to many challenges to win the market. Compare to the main competitor of McDonald’s, KFC’s quantity of restaurants is far too less. Moreover, KFC has a brand limitation that focuses more family than single urban. The dominant competitors are another challenge KFC need to manage. To sum up, KFC has to win these challenges to be a bigger player in UK coffee market.

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Research Skills Presentation

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Research Proposal in SB.TV case study. New dimension to brand model for Web 2.0 success

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Advertising Design Management's Presentation - Burger King