SB.TV's successful yet unconventional establishment of a Brand based solely on Social Network Success may present a problem in long-term survival
| Resumo |
Research Proposal in SB.TV case study. New dimension to brand model for Web 2.0 success |
|---|---|
| Formato |
application/pdf |
| Identificador |
http://www.edshare.soton.ac.uk/8361/1/Edward_Byrne(SB.TV).pdf SB.TV's successful yet unconventional establishment of a Brand based solely on Social Network Success may present a problem in long-term survival - Edward Byrne Keywords:SB.TV, Research Proposal |
| Relação |
http://www.edshare.soton.ac.uk/8361/ |
| Tipo |
Resource NonPeerReviewed |
