La influencia del marketing político en el electorado estadounidense. Un análisis a las elecciones presidenciales del 2004 : George Walker Bush Vs John Forbes Kerry

Este estudio de caso, pretende analizar el uso de las herramientas de marketing político, desde las elecciones primarias hasta la elección presidencial en el 2004 en Estados Unidos, en la que George W. Bush del Partido Republicano busca la reelección frente a su rival John F. Kerry del Partido Demócrata.

Kids Club, Un modelo de negocio exitoso del Sector del Calzado en Colombia

“Los modelos de negocio describen las bases sobre las cuales una empresa, crea, proporciona y capta valor”. Osterwalder, Alexander. (2010). Kids Club es una empresa manufacturera de calzado para niños catalogada por PROEXPORT como una de las mejores empresas Colombianas dentro del sector; y una de las pocas empresas que en menos de 10 años logro exportar sus productos a mercados internacionales a partir de técnicas administrativas empíricas. A través del siguiente estudio de caso, se pretende describir el modelo de negocio de la empresa; identificando sus segmentos de mercado, estructura de cadena de valor y mecanismos de generación de ventas con el objetivo de identificar sus factores críticos de éxito y proponer nuevas alternativas para que se mantenga como líder del sector, en el entorno empresarial actual.

Reference values for handgrip strength in among healthy young adults

Background: Isometric grip strength, evaluated with a handgrip dynamometer, is a marker of current nutritional status and cardiometabolic risk and future morbidity and mortality. We present reference values for handgrip strength in healthy young Colombian adults (aged 18 to 29 years). Methods: The sample comprised 5.647 (2.330 men and 3.317 women) apparently healthy young university students (mean age, 20.6±2.7 years) attending public and private institutions in the cities of Bogota and Cali (Colombia). Handgrip strength was measured two times with a TKK analogue dynamometer in both hands and the highest value used in the analysis. Sex- and age-specific normative values for handgrip strength were calculated using the LMS method and expressed as tabulated percentiles from 3 to 97 and as smoothed centile curves (P3, P10, P25, P50, P75, P90 and P97). Results: Mean values for right and left handgrip strength were 38.1±8.9 and 35.9±8.6 kg for men, and 25.1±8.7 and 23.3±8.2 kg for women, respectively. Handgrip strength increased with age in both sexes and was significantly higher in men in all age categories. The results were generally more homogeneous amongst men than women. Conclusions: Sex- and age-specific handgrip strength normative values among healthy young Colombian adults are defined. This information may be helpful in future studies of secular trends in handgrip strength and to identify clinically relevant cut points for poor nutritional and elevated cardiometabolic risk in a Latin American population. Evidence of decline in handgrip strength before the end of the third decade is of concern and warrants further investigation