Neuromarketing : una forma de romper los paradigmas del marketing convencional

Actualmente las empresas se enfrentan a un entorno cambiante donde la competencia es cada vez mayor y el gran desafío es lograr la fidelización de los clientes, debido a esto, es necesario buscar métodos que permitan conocer más a fondo sus necesidades, gustos y percepciones. Este trabajo de investigación le permitirá al lector conocer acerca del surgimiento, desarrollo y aplicación del Neuromarketing, como respuesta a las necesidades competitivas de las empresas en un mercado globalizado. En este mismo sentido, el lector podrá comprender: los factores determinantes al momento de comprar, las técnicas que emplea el Neuromarketing para conocer y entender a los clientes, así como los experimentos y los casos reales en los cuales se han utilizado estas técnicas para fidelizar a los compradores con un determinado producto o marca.

L'espace céleste et la nature tropicale

Presenta parte de los trabajos astronómicos, geográficos y botánicos de Emmanuel Liais (1826- 1900) un explorador francés, recordado por su papel como director del Imperial Observatorio Astronómico de Río de Janeiro, Brasil, entre 1865 y 1871, y por segunda vez entre 1874 y 1881.Las lujosas ilustraciones fueron realizadas por Yan Dargent, un importante ilustrador y grabador de obras científicas, amigo y competencia del tambien famoso Gustave Doré

La revolución como metáfora política: para una comprensión de la revolución fascista de Benito Mussolini

Asumiendo que existe una tendencia de la opinión pública y académica por relacionar la idea de revolución con procesos netamente de izquierda, se propone comprender el término como concepto y como metáfora con el fin de alejarlo de la polarización ideológica. En esta investigación se abordan los conceptos políticos y su relación con las metáforas a partir de unos principios teóricos básicos: la idea de Koselleck de que los conceptos tienen historia, y la idea de Blumenberg de que muchos conceptos fundamentales son potentes porque en el fondo son metáforas. Posteriormente se observa cómo las diferentes posturas políticas han adoptado o rechazado la idea de revolución como parte de sus proyectos políticos. Finalmente, el caso del fascismo se presenta como un escenario clave para comprobar la trascendencia del concepto y las implicaciones de su uso en términos discursivos y prácticos

Neural networks of human nature and nurture

Neural network methods have facilitated the unification of several unfortunate splits in psychology, including nature versus nurture. We review the contributions of this methodology and then discuss tentative network theories of caring behavior, of uncaring behavior, and of how the frontal lobes are involved in the choices between them. The implications of our theory are optimistic about the prospects of society to encourage the human potential for caring. 

Colamus humanitatem : Nurturing human nature

In an essay on anger, the ancient philosopher Seneca warns of the futility of harboring negative emotions given the imminence of death—the ultimate human equalizer. Ancient philosophers like Seneca believed that emotions are based on cognitions (beliefs) and are therefore modifiable through spiritual exercises. Modern research shows that the emotional and cognitive aspects of human psychology are malleable (nurture), but also require gene expression (nature). A parallel between individual behavior and socio-political forces suggests a framework for the current environmental crisis— another human equalizer. Two critical questions are suggested: Is the amassed experience of the last few centuries sufficient to lead to corrective measures that would avoid environmental degradation? Or would a catastrophic event with significant longterm environmental degradation have to occur before corrective measures reach consensus at the socio-political level? 

Art and human nature

This article presents a visual artist’s point of view about art. This view confronts the Eurocentric traditional cannon with some ignored, but valuable traditions, thus proposing a contra-canon. These ideas are examined on the light of a variety of sources, including prehistoric, pre-Columbian, and 20th century art expressions, in a variety of media, from sculpture to literature. Recent art expressions are characterized by their incorporation of minority values and perspectives that challenge “universal” views. Using samples of works from Latino and African American artists, the author shows that, even today, art is a means to know the world and its people, to exhibit personal life, to create personal symbolism, and to show one’s identity or the search for it. Like the human nature it represents, art has multiple faces.

The Inner Meaning of Outer Space: Human Nature and the Celestial Realm

Kant argued that humans possess a priori knowledge of space; although his argument focused on a physics of bodies, it also has implications for a psychology of beings. Many human cultures organize stars in the night sky into constellations (i.e., impose structure); attribute properties, behaviors, and abilities to objects in the celestial realm (i.e., impose meaning); and use perceived regularity in the celestial realms in development of calendars, long-range navigation, agriculture, and astrology (i.e., seek predictability and control). The physical inaccessibility of the celestial realm allows a potent source of metaphor, and also allows projection of myths regarding origin and ascension, places of power, and dwelling places of gods, immortals, and other souls. Developments in astronomy and cosmology influenced views of human nature and the place of humanity in the universe, and these changes parallel declines in egocentrism with human development. Views regarding alleged beings (e.g., angels, extraterrestrials) from the celestial realm (and to how communicate with such beings) are anthropocentric and ignore evolutionary factors in physical and cognitive development. It is suggested that in considering views and uses of the celestial realm, we learn not just about the universe, but also about ourselves.