Analysis of psychological aspects of Lovemarks formation

El presente trabajo es una revisión de literatura que busca contribuir al entendimiento de los procesos psicológicos subyacentes en la Teoría de Roberts sobre Lovemarks que, dentro del campo del marketing, ha buscado reemplazar la idea que se tiene sobre las marcas. La primera parte proporciona una introducción de lo que ha sido la evolución de las marcas desde una perspectiva psicológica y de mercadeo. En la segunda parte se explica la teoría de Lovemarks haciendo énfasis en sus componentes: el eje amor/respeto, las características de misterio, sensualidad e intimidad. Adicionalmente, se soporta esta teoría a través de literatura complementaria y casos de aplicación exitosos. La tercera parte, corresponde a la identificación y análisis de los procesos y aspectos psicológicos que explican la formación de un Lovemark: percepción, memoria, motivación individual y social y emoción. La cuarta y última parte contiene las conclusiones e implicaciones en la formación de la relación entre el consumidor y una marca.

Prevalence, risk factors, and problems associated with dating violence: A literature review

The physical, psychological and sexual violence among the couples of adolescents and young adults that are not married neither cohabiting (well-known generally as “dating violence”), has been object of a vast number of investigations in the last two decades that show a high prevalence inside the adolescent and juvenile population. The objective of this work was to carry out an analysis of the literature in connection with the prevalence, risk factors and difficulties associated with this partner violence type. This analysis allowed to elaborate an outline of the factors that could favor the acts of violence, including the previous experiences of victimization inside and outside the family, the acceptance of the violence toward the couple, and the relationship with pairs that have exercised this form of violence.

Deletion Analysis of 15 exons located outside and inside a “Hot Spot” in the Duchenne Muscular Dystrophy gene in Duchenne’s Muscular dystrophy patients

Introduction. Duchenne and Becker Muscular Dystrophies (DMD/DMB) are X-linked recessive diseases characterized by progressive muscle weakness and wasting, loss of motor skills and death after the second decade of life. Deletions are the most prevalent mutations that affect the dystrophin gene, which spans 79 exons.Objective: Identify deletions on the dystrophin gene in 58 patients affected with DMD.Methods: Through multiplex PCR identify deletions on the dystrophin gene in 58 patients with DMD and observe the frequency of this mutation in our population.Results: We found deletions in 1.72% of patients (1 of 58 persons). Deletions were not the principal cause of disease in our population. It is possible that duplications and point mutations caused this illness in our patients.Conclusions: The frequency of deletions in the 15 exons analyzed from the dystrophin gene was low. The predominant types of mutation in our patients` samples were not deletions as has been observed in the literature worldwide, therefore, it is important to determine other types of mutations as are duplications and point mutations.

The persistent colombian conflict bubnational analysis of the duration of violence

The growing empirical literature on the analysis of civil war has recently included the study of conflict duration at the cross-country level. This paper presents, for the first time, a within-country analysis of the determinants of violence duration. I focus on the experience of the Colombian armed conflict. While the conflict has been active for about five decades, local violence ebbs and flows and areas experiencing continuous conflict coexist with places that have been able to resile and where violence is mostly absent. I examine a wide range of factors potentially associated with violence duration at the municipal level, including scale variables, geographical conditions, economic and social variables, institutions and state presence, inequality, government intervention, and victimization variables. I characterize a few variables robustly correlated with the persistence of localized conflict, both across specifications and using different econometric models of duration analysis.

Violence and growth in colombia : a review of the quantitative literature

This is a critical review of the empirical literature on the relationship between violence and economic growth in Colombia: an interesting case study for social scientists studying violence, conflict, crime and development. We argue that, despite the rapid development of this literature and the increasing use of new techniques, there is still much room for research. After assessing the contribution of the most influential papers on the subject, we suggest directions for future research.

Estimating and Forecasting the Term Structure of Interest Rates:US and Colombia Analysis

In this paper we use the most representative models that exist in the literature on term structure of interest rates. In particular, we explore affine one factor models and polynomial-type approximations such as Nelson and Siegel. Our empirical application considers monthly data of USA and Colombia for estimation and forecasting. We find that affine models do not provide adequate performance either in-sample or out-of-sample. On the contrary, parsimonious models such as Nelson and Siegel have adequate results in-sample, however out-of-sample they are not able to systematically improve upon random walk base forecast.