Plan de marketing para el Dive Center Palamós específico para el mercado francés

Realització d’un pla de màrqueting i comercial de l’empresa Dive Center Palamós orientat específicament al mercat francès. L'autora tria aquest segment de clients per la seva proximitat a la Costa Brava i per la seva tradició de submarinisme

A Homogeneous Set-Theoretical Frame for Clustering Fuzzy Relational Data

Our purpose is to provide a set-theoretical frame to clustering fuzzy relational data basically based on cardinality of the fuzzy subsets that represent objects and their complementaries, without applying any crisp property. From this perspective we define a family of fuzzy similarity indexes which includes a set of fuzzy indexes introduced by Tolias et al, and we analyze under which conditions it is defined a fuzzy proximity relation. Following an original idea due to S. Miyamoto we evaluate the similarity between objects and features by means the same mathematical procedure. Joining these concepts and methods we establish an algorithm to clustering fuzzy relational data. Finally, we present an example to make clear all the process

An automatic correction tool for relational database schemas

A Web-based tool developed to automatically correct relational database schemas is presented. This tool has been integrated into a more general e-learning platform and is used to reinforce teaching and learning on database courses. This platform assigns to each student a set of database problems selected from a common repository. The student has to design a relational database schema and enter it into the system through a user friendly interface specifically designed for it. The correction tool corrects the design and shows detected errors. The student has the chance to correct them and send a new solution. These steps can be repeated as many times as required until a correct solution is obtained. Currently, this system is being used in different introductory database courses at the University of Girona with very promising results

Mejora del aprendizaje orientado a proyectos con alumnos de politicas de marketing mediante el fomento de la creatividad

La aplicación del Aprendizaje Orientado a Proyectos (AOP) en la asignatura de grado "Políticas de Marketing" facilita que los alumnos adquieran la mayoría de las competencias asociadas a esta asignatura. Sin embargo, para alcanzar ciertas competencias metodológicas y de carácter social, este tipo de técnica debería complementarse con otras actividades dirigidas específicamente a superar ciertas carencias identificadas con frecuencia en el alumnado actual. Para superar estos obstáculos, en esta comunicación se propone añadir al marco de trabajo que se venía utilizando en la asignatura hasta el curso pasado, basado en AOP tradicional, dos actividades adicionales que permitan estimular el pensamiento creativo de los alumnos, potenciar sus capacidades imaginativas e incrementar sus facultades para la relación de ideas y conceptos. Éstas son un taller de creatividad y una visita a un museo de arte contemporáneo Por otro lado, para involucrar al alumno durante las presentaciones de los portafolios y hacerle partícipe en la valoración de los trabajos presentados, se introduce una tercera actividad adicional consistente en la creación de un concurso de ideas

Entrepreneurship, ties and relational networks: the case of a public-private cross-border tourism product

The thesis aims to understand the processes of entrepreneurship that try to create businesses or products with a high degree of complexity. This complexity comes from the fact that these products or initiatives can only be viable with the concurrence of a large number of heterogeneous actors (public, private, from different regions, etc..) which interact in a relational context. A case with these characteristics is the Camí dels Bons Homes. The thesis analyzes the evolution of the relational network from the point of view of its structure and content of its links. The results show and explain the observed changes in the network structure and the changes in the ties content. This analysis of the content of ties contributes to a new systematization and operationalization of ties’ content. Moreover this analysis takes in account negative ties, a less discussed issue in literature.