A Study Of The Marketing Channels Of Natural Rubber With Special Reference To Co-Operative Marketing In Kerala

The study is designed to gather, record, analyse and critically evaluate data on natural rubber production, consumption and marketing in Kerala. The scope of the study also covers the processing of natural rubber by rubber growers, especially small growers. Taking into consideration Kerala’s supremacy in natural rubber cultivation, a detailed study of marketing channels of natural rubber in Kerala, by giving special reference to co-operative rubber marketing has been given importance. Attempt has also been made to collect secondary data of the last 15 years

A study of the marketing of fertilisers in India

This is a descriptive and analytical study. It investigates how Fertilisers are marketed in India. It describes and evaluates the system of fertiliser marketing prevalent in the country at the time of this study (1979-82). The study, as the title will indicate, has been conceived on a large canvass and in very broad and generalised terms. Such a large framework has been chosen with the intention of investigating the task of Fertiliser marketing in its totality

Management of Newspaper Industry in Kerala with Special Reference to Marketing

The general objective of the study is to examine in depth the organisation and management practices of newspaper industry in Kerala with particular reference to the marketing aspects, with a View to suggesting measures for improving the economics and the managerial efficiency of the industry. The detailed investigation into the management aspects of the industry is done with particular reference to the two most popular Malayalam dailies in Kerala, namely, the Malayala Manorama and the Mathrubhumi. The purposeful selection of these two papers for the study is amply justified as these two dailies together account for about 80 percent of the total circulation of the newspapers in Kerala. Technically speaking, both these papers are owned by organisations registered as public limited companies and are, to a large extent professionally managed. The Malayala Manorama, though a public limited company in principle, functions, however, more or less as a private company or a family concern. These two papers therefore provide a scope for studying the management of newspaper industry practically under two different organisational set up, namely private limited company and public limited company The study has been divided into eight chapters. Chapter-I spells out an introduction about the newspaper industry and its unique features.Chapter-II, deals with a review of literature, objective, scope, methodology and limitations of the study. Chapter-III deals with origin, growth and status of newspaper industry. Chapter—IV examines the cost, revenue and profitability of the Malayala Manorama and Mathrubhumi. Chapter-V deals with the Organisation and Management. Chapter-VI examines the Marketing Management of Newspapers. Chapter-VII deals with the Marketing Strategy and Performance of Malayala Manorama and Mathrubhumi: An Assessment. Chapter-VIII presents the main findings of the study.

Problems And Prospects Of Marketing Indian Cardamom At Home And Abroad

The main objective of the study has been to analyse the marketing problems of Indian cardamom at home and abroad and examine possible courses of action which would lead to increased consumption of cardamom, both within India and abroad. This has been done in the context of the anticipated increases in the Indian and world supply of cardamom. Field studies were undertaken to understand the cost of production of cardamom and cost of export. This study was also directed at examining how far price fluctuations in cardamom can be controlled in the Indian context, so as to have a reasonable and stable income for primary producers which will ensure adequate encouragement for higher production and better export earnings.

Marketing Management in Small Scale Industrial Units of Women Entrepreneurs in Kerala - A Study with Reference to Ernakulam District",

The women entrepreneurs, who set up business units with encouragement and institutional support, find it difficult to market their products. The marketing concept is yet to be grasped in its entirety. Women entrepreneurs especially find the marketing fiinctions difficult to carry out. Hence, this study is carried out to understand the marketing management in SSI units of women entrepreneurs

Marketing of Library Services in an Academic Environment

Marketing of information services is now an important goal of librarians all over the ~orld t? attract mor~ users to the libr~ry. thereby promoting user satisfaction. Marketing IS considered ~s ~n Integr~1 part of libraries and information centres mainly due to the developments In information t.echnology, information explosion, and declining library budgets. Kotler defines marketing as the "analysis, planning, implementation and control o~ carefully formulated programs designed to bring about voluntary exchanges of values WIth target markets fo~ the ~~rpos~ of~chievingorganizational objectives". Organizations suc.h as museums, unrversittes, libraries, and charities need to market their causes and their products to gain. political and social support as well as economic support (Kotler, 1995). In the marketing world people are now migrating from the traditional Four P ~lodelto th~ S~VE mode! (Alt~ns~n, 2013). According to the SAVE model, marketing III an orgarusanon must grve pnonty to 'Solutions' instead of the features or functions of~he.'Product" Similarily it is to focus on 'Access', instead of ,Place'; 'Value' instead of Price" so that the benefits are more stressed, rather than production costs. Instead of :Proliloti.on', marketi~g has. to conc~ntrate on 'Educating' the customers, providing lJlfo~mahol~ about t~eJr specific req~lrements, instead of relying on advertising, public rel~tlons, direct selling etc. From a library point ofview, to ensure maximum utilization of library ~ervices there is an increasing need for definite marketing plans to exploit the techn.ologlcal dcvelop",len~s so ~s to entice the users. By anticipating their changing needs and ~y co.mmulllcatl~g WIth them it should be possible to devise strategies to present various library services and products in a perceptive style.

Marketing Channels in Ornamental Fish Trade in West Bengal

A lucrative export market and high domestic demand has made ornamental fish industry in West Bengal a potential source for income generation. The study aimed to identify: (i) the commercially important size groups of main ornamental fish varieties available in the state; (ii) the existing supply chain; (iii) major constraints for development of the industry; (iv) and to anlayse price spread of commercially important varieties; and (v) to evaluate the profitability of operation at different stakeholder levels in the marketing chain. Export market of ornamental fishes in the state followed a single supply channel while three different distribution channels existed in the domestic market. High electricity charges was the major problem faced by breeders (producers/rearers) whereas lack of technical knowledge regarding transportation was the major constraint for wholesalers. Lack of knowledge on proper health management inhibited the growth of retail industry. The fresh water catfish, angel, molly, arowana, gold fish, tetras, and gouramis showed comparatively higher breeders’ share in consumers’ rupee. Wholesalers were earning comparatively higher annual profit than the other stakeholders due to moderate initial investment and also due to the comparatively lower risk involved.

Fishery Commodity Chain Trap vis-à-vis Global Quality Standards: An Analysis of the Kerala Marine Fishery

The article examines the commodity chain trap of marine fishery in Kerala, at both material and value terms, and its ramifications in the globalised fishery chains. The marketing chains both material and value, are very complex in nature since they involve many types of markets and large number of intermediaries and participants. The article also scrutinizes the sensitivity of consumers’ and country’s responses in terms of dietary and hygienic standards relating to seafood trade. In addition, it discusses the devastating effect about the recent stipulations like the US Bio- Terrorism Act and Shrimp anti-dumping duty on the Kerala fishery products

Prospects of Marketing the Indigenous Ornamental Fishes of Kerala

In this study prospects of marketing the indigenous ornamental fishes of kerala, point out that the export market, consumer preferences in the domestic ornamental fishes, SWOT (strength weakness opportunities and threats) analysis etc. The study notes that the product indigenous ornamental fishes are mostely marketed by exporters and suppliers rather than the retail aquarium shopkeepers. The research findings on the attributes of indigenous ornamental fishes that matches customers preference in aquarium fish.SWOT analysis was carried out to classify the results of the study into strengths,weakness,opportunities and threats faced by the ornamental fish industry in kerala. The marketers in the study show less market perception compaired to the exporters of India. Rather than market survey, interest and experience and raw materials availability inspires them. The developments for large scale marketing have to be carried out, ensuring the sustainable exploitation of the wild fish population by adopting conservation measures such as breeding programmes, quota implementation, setting up of natural sanctuaries to protect the natural resource of ornamental fishes.

Impact of Quality on Ethics and Social Responsibility in Marketing, in Industries in Kerala in the present Indian Scenario

The paper ‘Impact of Quality on Ethics and Social Responsibility in Marketing in Industries in Kerala in the present Indian scenario’ highlights the observations, based on a descriptive research carried out in five leading industries in Kerala, in the private and public sector. Ethics and social responsibilities, practiced in these industries, are reflected in the results of the survey conducted on specific queries like awareness of products/services provided by them, total understanding of the requirements of the customer, open discussion on technical matters, accountability of employees to the society and social needs, consumer ethics vis a vis business ethics etc. Team working goes a long way, in building relations, which in turn, results in a progressive and effective marketing strategy. This assumes paramount importance, considering the severe competition we are facing in the light of liberalization, privatization and globalization, which encompasses the globe. The prediction of India becoming a lead nation, along with USA, China and Japan, in this decade, can get fructified only if we follow a very high standards of ethics and social responsibility, in all domains including marketing. Organizations like TRW.Rane, Sundaram Fasteners, TVS Motors, in Chennai are a few among others in India, who have achieved the highest distinction in quality viz Deming Prize, and these demonstrate their commitment to quality, society and humanity at large. Cost effectiveness, without jeopardizing quality has become the need of the hour and MRTP has become history. This trait is being brought out through the survey and the results speak for themselves. Unethical practices like switch and bait, not only brings shame to the organization, and country but also results in the company getting wiped out from the market. Adherence to standards like ISO 14000 helps to maintain the minimum level of social responsibility and environmental friendliness. Like quality audit, safety audit etc, social audit is being insisted in all progressive countries to ensure that the organization comply with the minimum statutory requirements. The paper also touches upon Corporate Social Responsibility practiced in the industries and this becomes crystal clear through their commitment to improve the community. Green Marketing lays a lot of importance on the three Rs of environmentalism viz Reduce, Reuse and Recycle. The objective of any business is to achieve optimal profit and this is possible only by reducing the cost as well as waste. In this context, management tools like brainstorming, suggestion schemes, benchmarking etc becomes helpful. These characteristics are brought out through the analysis of survey results. The conclusions drawn throw a lot of information on the desirable practices with respect to Ethics and Social Responsibility in Marketing