Influence of timing of milk consumption coupled with endurance training on body composition and endurance training adaptations in humans.

Consumption of low-fat milk (LFM) after resistance training has been shown to have positive influences on body composition and training adaptations; however, little research has examined the effects of LFM consumption following endurance training. The purpose of the study was to look at the effects of combining additional servings of LFM following endurance exercise on body composition, bone health, and training adaptations. 40 healthy males were recruited. Individuals were randomized into 4 groups – DEI (750mL LFM immediately post exercise), DEA (750mL LFM 4 hrs prior to or 6 hrs post exercise), CEI (750mL carbohydrate beverage immediately post-exercise), and CEA (750mL carbohydrate beverage immediately post-exercise). Participants took part in a 12-week endurance training intervention (1 h/day, 3 d/wk, ~60% max HR). 22 participants completed the study. Analysis showed significant increases in lean mass, spinal bone mineral content, relative VO2peak, and a decrease in Trap 5β across all groups (p < 0.05).

Guernsey Milk Can

In 1969, Sir William Arnold, Bailiff of Guernsey - the birthplace of Sir Isaac Brock - was invited by Dr. Gibson to come to Canada and visit Brock University on the 200th anniversary of Sir Isaac Brock's birth. Following his visit in October of that year, the Bailiff presented Brock University with this miniature silver milk can. This milk can is of the traditional Guernsey style.

The Effects of Perceived Product-Association Incongruity on Consumption Experiences

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Effect of increased milk intake combined with endurance exercise training on body composition, blood-lipids and inflammatory markers in overweight young males

Consuming low-fat milk (LFM) after resistance training leads to improvements in body composition. Habitual aerobic exercise and dairy intake are relatively easy lifestyle modifications that could benefit a population at risk for becoming obese. Thus, the purpose of this study was to investigate combining increased LFM intake with endurance exercise on body composition, blood-lipid profile and metabolic markers. 40 young males were randomized into four groups: one ingesting 750mL LFM immediately post-exercise, the other 6hrs post-exercise; and two isocaloric carbohydrate groups ingesting at the two different times. Participants completed a 12 week endurance-training program (cycling 1 hour/day at ~60%VO2peak, 5 days/week). 23 participants completed the study. Increases in lean mass (p < 0.05), and decreases in anti-inflammatory marker adiponectin (p < 0.05) were seen in all groups. No other significant changes were observed. Future analyses should focus on longer duration exercise and include a larger sample.

Anticipated Guilt and Ethical Consumption: The Moderating Role of Consumers’ Socially Responsible Consumption Behaviour

Recent research in the marketing literature has indicated that, while consumers’ interests in ethical products are growing, demand for such products still remains weak. Previous research has indicated that anticipated guilt can have a positive effect on ethical consumption. Thus, the objective of the current study is to investigate the moderating role of consumers’ socially responsible consumption behaviour (SRCB) on the relationship between anticipated guilt and ethical consumption. Specifically, the current study hypothesizes that, when viewing a guilt ad, high (vs. low) SRCB individuals will generate higher, ethical purchase intentions, willingness to pay an ethical premium, and attitudes toward an ethical brand. The findings from the two experimental studies indicate that, when viewing a guilt ad for an ethical product, high SRCB individuals are willing to pay a higher ethical premium and generate more favourable brand attitudes than low SRCB individuals. However, when viewing a non-guilt ad, high SRCB individuals did not differ from low SRCB individuals in their willingness to pay an ethical premium or brand attitudes. Further, consumers’ socially conscious self-identity was explored as a mediator of these effects. By understanding the moderating role that SRCB plays in the relationship between anticipated guilt and ethical consumption, this paper intends to assist marketers in understanding for which consumers a guilt appeal is an appropriate strategy in marketing ethical products.

Receipt from Mrs. Donohue for milk

Receipt from Mrs. Donohue for milk, April 10, [1887].

Receipt from Mrs. Donohue for milk

Receipt from Mrs. Donohue for milk, July 6 [1887].

Receipt from Mrs. Donohue for milk

Receipt from Mrs. Donohue for milk, July 7 [1887].

Receipt from Mrs. Donohue for milk

Receipt from Mrs. Donohue for milk, July 10 [1887].

Receipt from Mrs. Bunting for milk

Receipt from Mrs. Bunting for milk, Nov. 3, [1887].

Receipt from Mrs. Bunting for milk and cream

Receipt from Mrs. Bunting for milk and cream, Nov. 16, 1887

Receipt from Mrs. Bunting for milk

Receipt from Mrs. Bunting for milk, Nov. 24, 1887.

Receipt from Mrs. Bunting for milk and cream

Receipt from Mrs. Bunting for milk and cream, Dec. 22, 1887.

Receipt from Mrs. Bunting for milk and cream

Receipt from Mrs. Bunting for milk and cream, Dec. 28, 1887.

Receipt from Mrs. Bunting for milk and cream

Receipt from Mrs. Bunting for milk and cream, Jan. 11, 1888.