The Effects of Perceived Product-Association Incongruity on Consumption Experiences

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Influence of timing of milk consumption coupled with endurance training on body composition and endurance training adaptations in humans.

Consumption of low-fat milk (LFM) after resistance training has been shown to have positive influences on body composition and training adaptations; however, little research has examined the effects of LFM consumption following endurance training. The purpose of the study was to look at the effects of combining additional servings of LFM following endurance exercise on body composition, bone health, and training adaptations. 40 healthy males were recruited. Individuals were randomized into 4 groups – DEI (750mL LFM immediately post exercise), DEA (750mL LFM 4 hrs prior to or 6 hrs post exercise), CEI (750mL carbohydrate beverage immediately post-exercise), and CEA (750mL carbohydrate beverage immediately post-exercise). Participants took part in a 12-week endurance training intervention (1 h/day, 3 d/wk, ~60% max HR). 22 participants completed the study. Analysis showed significant increases in lean mass, spinal bone mineral content, relative VO2peak, and a decrease in Trap 5β across all groups (p < 0.05).

Anticipated Guilt and Ethical Consumption: The Moderating Role of Consumers’ Socially Responsible Consumption Behaviour

Recent research in the marketing literature has indicated that, while consumers’ interests in ethical products are growing, demand for such products still remains weak. Previous research has indicated that anticipated guilt can have a positive effect on ethical consumption. Thus, the objective of the current study is to investigate the moderating role of consumers’ socially responsible consumption behaviour (SRCB) on the relationship between anticipated guilt and ethical consumption. Specifically, the current study hypothesizes that, when viewing a guilt ad, high (vs. low) SRCB individuals will generate higher, ethical purchase intentions, willingness to pay an ethical premium, and attitudes toward an ethical brand. The findings from the two experimental studies indicate that, when viewing a guilt ad for an ethical product, high SRCB individuals are willing to pay a higher ethical premium and generate more favourable brand attitudes than low SRCB individuals. However, when viewing a non-guilt ad, high SRCB individuals did not differ from low SRCB individuals in their willingness to pay an ethical premium or brand attitudes. Further, consumers’ socially conscious self-identity was explored as a mediator of these effects. By understanding the moderating role that SRCB plays in the relationship between anticipated guilt and ethical consumption, this paper intends to assist marketers in understanding for which consumers a guilt appeal is an appropriate strategy in marketing ethical products.

Sale of Land for Taxes to W.H. Dickson

Notice of sale of land for taxes to W. H. Dickson. This is a handwritten document. The land consists of 4 acres of Lot no. 12 in the 5th Concession of Wainfleet. This is dated May 23, 1857 [signatures are illegible]. On the back there is a note that Walter Hamilton Dickson has transferred this land to Joseph Augustus Woodruff, Dec. 3, 1861.

Indenture of transfer of parcels of land purchased at sales of land for taxes to Joseph A. Woodruff of the Town of Clifton

Indenture of transfer of parcels of land purchased at sales of land for taxes to Joseph A. Woodruff of the Town of Clifton. Transferred by The Honourable Walter Hamilton Dickson of the Town of Niagara. These lands are located in Caistor, Wainfleet, Humberstone, Crowland, Grimsby, Gainsboro and Pelham, Nov. 1, 1861.

Indenture of deed for taxes between Benjamin Walker Smith, sheriff of the County of Simcoe and Joseph A. Woodruff of the Town of Clifton

Indenture of deed for taxes between Benjamin Walker Smith, sheriff of the County of Simcoe and Joseph A. Woodruff of the Town of Clifton for 98 acres in the Township of Tiny in the County of Simcoe, Lot no. 15 in the 18th Concession, Dec. 12, 1861.

List (1 page, handwritten) of taxes paid for lands on the Sarnia Branch

List (1 page, handwritten) of taxes paid for lands on the Sarnia Branch, n.d.

List entitled “Balance acct.” including taxes, trips to St. Catharines and produce

List entitled “Balance acct.” including taxes, trips to St. Catharines and produce, 1870.

Receipt for taxes paid in Merritton

Receipt for taxes paid in Merritton, Sept. 30, 1886.

Receipt for personal taxes signed by W. M. Gibbon

Receipt for personal taxes signed by W. M. Gibbon, collector, July 20, 1887.

Receipt from the City of St. Catharines, Ward of St. Thomas for taxes,

Receipt from the City of St. Catharines, Ward of St. Thomas for taxes, Aug. 8, 1887.

Receipt from the City of St. Catharines for taxes

Receipt from the City of St. Catharines for taxes, Aug. 8, 1887.

Receipt from Merritton for taxes

Receipt from Merritton for taxes, Sept. 15, 1887.

Receipt from the City of St. Catharines for taxes

Receipt from the City of St. Catharines for taxes, Sept. 23, 1887.