Building a creative city brand through an international mega-event : Case: Helsinki World Design Capital 2012

In order to grow, cities are increasingly competing for attention, jobs, investments, visitors, residents and significant events. Cities need to come up with creative solutions to keep up with the competition; they ought to become creative cities. Attracting talented and diverse inhabitants is a key factor in developing a creative city, which on is characterized by openness, tolerance, vibrancy and diversity. Along the need for renewed city images city brand building has become popular. Helsinki is the World Design Capital 2012 (WDC 2012) and this mega-event presents a meaningful opportunity for the city to broadcast itself globally. The purpose of this study is to evaluate how Helsinki brands itself as a creative city through an international mega-event. The sub-aims are to: 1) Map the factors behind the creative city and their relation to the city of Helsinki, 2) Describe the city branding process, 3) Evaluate the role of the Helsinki World Design Capital 2012 mega-event in Helsinki’s creative city brand building. First, the theory discusses the concept of the creative city that has gained growing attention during the past decade. Then, the city branding process is described and the benefits of hosting a mega-event are presented. Finally, co-branding a city and a mega-event in order to generate maximum benefit from the mega-event, is reviewed. This is a qualitative research for which data was collected through three face-to-face interviews, the World Design Capital 2012 bid, Helsinki’s economic development strategy, a consulting firm’s research report on the case city and web-pages. The research reveals that Helsinki has shown interest in the creative city discussion. The terminology around the concept is however approached carefully. Helsinki fits many of the creative city characteristics and recognizes its flaws for which improvement strategies have been planned. Bottlenecks keeping the city from promoting a more open mind were mainly revealed in its organizational structures. Helsinki has no official brand strategy; nonetheless pressure to develop one is present. The World Design Capital 2012 mega-event is seen as a meaningful stepping board to strengthen Helsinki’s identity and image, and start thinking about a city brand. The brand strategies of the mega-event support the values and virtues of the city itself, which enables benefits of co-branding introduces in the theory part. Helsinki has no official brand and doesn’t call itself a creative city, however this study shows signs of the city taking steps towards building a creative city brand with the help of the Helsinki World Design Capital 2012 mega-event.

Electromagnetic Design of a Solid Steel Rotor Motor for Demanding Operation Environments

The solid-rotor induction motor provides a mechanically and thermally reliable solution for demanding environments where other rotor solutions are prohibited or questionable. Solid rotors, which are manufactured of single pieces of ferromagnetic material, are commonly used in motors in which the rotationspeeds exceed substantially the conventional speeds of laminated rotors with squirrel-cage. During the operation of a solid-rotor electrical machine, the rotor core forms a conductor for both the magnetic flux and the electrical current. This causes an increase in the rotor resistance and rotor leakage inductance, which essentially decreases the power factor and the efficiency of the machine. The electromagnetic problems related to the solid-rotor induction motor are mostly associated with the low performance of the rotor. Therefore, the main emphasis in this thesis is put on the solid steel rotor designs. The rotor designs studied in thisthesis are based on the fact that the rotor construction should be extremely robust and reliable to withstand the high mechanical stresses caused by the rotational velocity of the rotor. In addition, the demanding operation environment sets requirements for the applied materials because of the high temperatures and oxidizing acids, which may be present in the cooling fluid. Therefore, the solid rotors analyzed in this thesis are made of a single piece of ferromagnetic material without any additional parts, such as copper end-rings or a squirrel-cage. A pure solid rotor construction is rigid and able to keep its balance over a large speed range. It also may tolerate other environmental stresses such as corroding substances or abrasive particles. In this thesis, the main target is to improve the performance of an induction motor equipped with a solid steel rotor by traditional methods: by axial slitting of the rotor, by selecting a proper rotor core material and by coating the rotor with a high-resistive stainless ferromagnetic material. In the solid steel rotor calculation, the rotor end-effects have a significant effect on the rotor characteristics. Thus, the emphasis is also put on the comparison of different rotor endfactors. In addition, a corrective slip-dependent end-factor is proposed. The rotor designs covered in this thesis are the smooth solid rotor, the axially slitted solid rotor and the slitted rotor having a uniform ferromagnetic coating cylinder. The thesis aims at design rules for multi-megawatt machines. Typically, mega-watt-size solidrotor machines find their applications mainly in the field of electric-motor-gas-compression systems, in steam-turbine applications, and in various types of largepower pump applications, where high operational speeds are required. In this thesis, a 120 kW, 10 000 rpm solid-rotor induction motor is usedas a small-scale model for such megawatt-range solid-rotor machines. The performance of the 120 kW solid-rotor induction motors is determined by experimental measurements and finite element calculations.

Marxin ja Engelsin koko tuotanto julkaistaan

Kirjallisuusarvostelu

Keskeneräinen Marx

Kirjallisuusarvostelu

Informaatiopalveluiden muutosvoimat, muutokset ja liikkuvuusesteet

Tutkimuksessa kartoitettiin informaatiopalveluiden liiketoiminta-alueella Suomessa toimivien yritysten maantieteellisiä ja palvelukohtaisia strategisia valintoja ja näissä tapahtuneita muutoksia. Tutkimuksen tavoitteena oli selvittää informaatiopalveluiden määritelmää ja strategisten ryhmien teoriaa apuna käyttäen mahdollisia muutoksia informaatiopalveluja Suomessa kuluttajille tarjoavien yritysten perinteisissä toimialoissa tutkimuksen kattamina vuosina 2007–2012. Edelleen tavoitteena oli kuvata yleisten muutosvoimien ja alaan vaikuttavien megatrendien sekä alalla havaittujen liikkuvuusesteiden avulla liiketoimintaympäristössä tapahtuneita muutoksia ja pyrkiä löytämään näihin muutoksiin vaikuttavia syitä. Yrityksiä analysoitiin vuosikertomusten perusteella ja tutkimusotteena käytettiin grounded theoryä. Informaatiopalveluilla tarkoitetaan tietotekniikka-, tietoliikenne-, kustannus- ja audiovisuaalisen toiminnan palveluja. Suoritettujen ryhmittelyjen perusteella pystyttiin havaitsemaan, että osa tutkittavista yrityksistä oli laajentanut toimintaansa perinteisten toimialarajojensa ulkopuolelle johonkin toiseen informaatiopalveluiden liiketoiminta-alueella olevaan toimialaan. Aineistosta ei muodostunut perinteisten toimialajaottelujen mukaisia yritysryhmiä. Suurimmat muutokset näyttivät tapahtuneen perinteisen tietoliikennepalveluiden toimialalla. Vuosikertomuksista tunnistettuja yritysten liiketoimintaympäristössä tapahtuneita muutoksia ja niihin vaikuttavia liikkuvuusesteitä ja muita palveluiden laajuuteen ja alueelliseen ulottuvuuteen vaikuttavia seikkoja ryhmiteltiin yhteiskuntasuhteiden kehikkoon kategorioihin: poliittiset ja lainsäädännölliset, teknologiset, sosiaaliset ja kulttuuriset, fyysiset, taloudelliset ja ekologiset tekijät. Muutosvoimista globalisaatio ja teknologinen kehitys vaikuttavat voimakkaasti ja muovaavat informaatiopalveluiden liiketoiminta-alueen yrityksiä. Internetin nopea kasvu, tiedon digitalisoituminen ja rajattoman, aina läsnä olevan viestinnän lisääntyminen ovat vaikuttaneet kuluttajien käyttäytymiseen luomalla ajasta ja paikasta riippumattoman viestimien ja palveluiden hyödyntämisen. Näiden mega-trendien vaikutus välittyy vuosikertomuksista. Juridiset ja poliittiset tekijät vaikuttavat voimakkaasti informaatiopalveluiden alueella eikä lainsäädäntö näytä vielä riittävästi tukevan innovatiivisia digitaalisia globaaleita palveluja vaan muodostaa liik-kuvuusesteitä. Kuluttajakäyttäytyminen muovaa markkinoita ja edistää teknologista kehitystä. Ala on ollut hyvin teknologiavetoinen, mutta vuosikertomusten perusteella olisi pääteltävissä, että asiakasnäkökulma on tutkimusvuosien aikana vahvistunut. Asiakaskäyttäytyminen ja siihen liittyvät tiedot tuovat tulevaisuudessa kilpailuetua.

Management of Cross Border Mergers and Acquisitions

This research thesis analyses the motivation behind the cross-border mergers and acquisitions deals. How mergers and acquisitions of new knowledge and assets, enhance business with expansion into new streams and international markets. Also, how mega deals help them to gain a power in the international markets. The research focuses on understanding the interrelation between motivations which are contributing to M&A activities and how issues like cultural differences and different management styles are overcome by these firms in cross-border settings. Chapter 1, gives a background knowledge on cross-border M&A as popular internationalization strategy choice, continuing with describing the process in Finnish and Japanese cultural context, and how these deals are proceeding in particular cases. Chapter 2, reviews the important findings and touches the common gaps or aspects those are not studied extensively, does play a key role in the success and failure of M&A deals. A methodology is presented in chapter 3, presenting the hurdles faced by many in this research field. Chapter 4, present the case study is presented to show how M&A can play an important role in structuring the entire economy of Japan. At last chapter 5, presents the evidence, if cultural, HRM and geographical aspects really contribute to the success of M&A, based on which managerial implications are suggested and propositions are built for future research references.

Verkkokaupan tarpeen kartoitus puualan konserniin

Tutkimusongelmana oli case-yrityksen tiedontarve verkkokaupan vaikutuksista sen liiketoimintaan, joten työn tavoitteena oli kartoittaa verkkokaupan tarve puualan yritykselle. Tutkimusmenetelmänä oli haastattelututkimus, joka suoritettiin yrityksen tulosyksiköille sekä asiakkaille. Yksiköiden erilaisista luonteista, toimintatavoista ja myyntistrategioista johtuen verkkokaupan hyödyt ja haitat olivat erilaisia eri yksiköille. Tutkimusongelmaa selvitettiin tutkimuskysymyksillä, jotka liittyivät myyntistrategioihin, tuotteisiin, tietojärjestelmien integrointiin sekä verkkokaupan hyötyihin ja haittoihin. Työ voidaan jakaa teoreettiseen ja empiiriseen osioon. Teoreettinen osuus koostuu yleiskatsauksesta sähköiseen liiketoimintaan sekä ostoprosessien ja verkkokauppojen tarkastelusta. Empiirinen osio sisältää verkkokaupan tarpeen tutkimuksen, johon yksiköiden vastuuhenkilöt sekä asiakkaat antoivat haastattelun. Tuloksista voidaan havaita, että kaikki haastateltavat pitävät verkkokaupan käyttöä tulevaisuuden trendinä, mutta välitöntä tarvetta verkkokaupan hankinnalle ei ilmennyt. Tuloksista kuitenkin ilmeni välitön tarve liiketoimintaprosessien tehostamiselle sekä muulle tietojärjestelmäpalvelulle.

Phylogenetic Analysis of Avidins and Expression of Novel Avidins from Lactrodectus hesperus and Hoeflea phototrophica

Avidins (Avds) are homotetrameric or homodimeric glycoproteins with typically less than 130 amino acid residues per monomer. They form a highly stable, non-covalent complex with biotin (vitamin H) with Kd = 10-15 M (for chicken Avd). The best-studied Avds are the chicken Avd from Gallus gallus and streptavidin from Streptomyces avidinii, although other Avd studies have also included Avds from various origins, e.g., from frogs, fishes, mushrooms and from many different bacteria. Several engineered Avds have been reported as well, e.g., dual-chain Avds (dcAvds) and single-chain Avds (scAvds), circular permutants with up to four simultaneously modifiable ligand-binding sites. These engineered Avds along with the many native Avds have potential to be used in various nanobiotechnological applications. In this study, we made a structure-based alignment representing all currently available sequences of Avds and studied the evolutionary relationship of Avds using phylogenetic analysis. First, we created an initial multiple sequence alignment of Avds using 42 closely related sequences, guided by the known Avd crystal structures. Next, we searched for non-redundant Avd sequences from various online databases, including National Centre for Biotechnology Information and the Universal Protein Resource; the identified sequences were added to the initial alignment to expand it to a final alignment of 242 Avd sequences. The MEGA software package was used to create distance matrices and a phylogenetic tree. Bootstrap reproducibility of the tree was poor at multiple nodes and may reflect on several possible issues with the data: the sequence length compared is relatively short and, whereas some positions are highly conserved and functional, others can vary without impinging on the structure or the function, so there are few informative sites; it may be that periods of rapid duplication have led to paralogs and that the differences among them are within the error limit of the data; and there may be other yet unknown reasons. Principle component analysis applied to alternative distance data did segregate the major groups, and success is likely due to the multivariate consideration of all the information. Furthermore, based on our extensive alignment and phylogenetic analysis, we expressed two novel Avds, lacavidin from Lactrodectus Hesperus, a western black widow spider, and hoefavidin from Hoeflea phototrophica, an aerobic marine bacterium, the ultimate aim being to determine their X-ray structures. These Avds were selected because of their unique sequences: lacavidin has an N-terminal Avd-like domain but a long C-terminal overhang, whereas hoefavidin was thought to be a dimeric Avd. Both these Avds could be used as novel scaffolds in biotechnological applications.