Kaakkois-Suomen metsäklusterin innovatiiviset kehittämisprosessit

Avoin globaali liiketoimintaympäristö tuo jatkuvasti uusia haasteita metsäteollisuudelle ja sitä kautta koko metsäklusterille, ja kilpailussa menestyminen edellyttää proaktiivista lähestymistapaa. Diplomityön tarkoituksena on kartoittaa metsäklusterin tulevaisuudennäkymiä sekä esittää näkemyksiä ja ajatuksia siitä, miten Kaakkois-Suomen osaamiskeskus (Koske) voisi jatkossa omalta osaltaan edesauttaa Kaakkois-Suomen metsäklusterin edellytyksiä menestyä globaalissa kilpailussa. Työssä on hyödynnetty skenaariomenetelmää, jonka tuloksena syntyi metsäklusterin skenaarionelikenttä. Tutkimus toi esille myös näkemyksiä siitä, mitä skenaarionelikentän skenaarioista Kaakkois-Suomessa tulisi lähteä aktiivisesti tavoittelemaan, ja millaisia toimenpiteitä tämä edellyttää. Kun perinteiset kilpailuedun lähteet murentuvat, ja tuotanto sekä kysyntä siirtyvät yhä enemmän nouseville talousalueille, on toimintatavoissa tapahduttava merkittäviä muutoksia. Tavoiteltava skenaario mahdollistaa pääsyn uusille kasvumarkkinoille innovatiivisuuden ja asiakaslähtöisyyden kautta sekä edellyttää tehokkaamman metsäklusteria tukevan innovaatioketjun rakentamista, eli panostusta alueelliseen innovaatioympäristöön. Mallissa tuetaan pienten, innovatiivisten, yritysten alkutaivalta tarjoamalla niille tukea, osaamista ja rahoitusta. Innovaatioympäristön kehittäminen voisi tapahtua laajan alueellisen ohjelman avulla. Kuitenkin myös pienemmillä kehityshankkeilla on tärkeä merkitys päämäärien saavuttamisessa.

Kansainvälisen kaupan arvoketjujen sääntely. Yhteiskuntavastuun ja ennakoivan oikeuden tarkastelua

Tausta Kansainvälinen kauppa on globaalia toimintaa, jossa tavaroiden ja palveluiden tuottaminen ja kuluttaminen on jakautunut maapallon eri osiin. Arvoketjukäsitteellä korostetaan eri toimijoiden panosta lopputuotteen valmistamiseksi, sekä yhteisten tavoitteiden merkitystä. Toimijaverkostot ovat moni-ilmeisiä ja monimutkaisia. Globaalin kaupan toinen tärkeä piirre on yhteiskuntavastuu, joka tulee esiin niin yksityisen kuin julkisen sektorin toiminnassa. Sen toteuttaminen asettaa suuria haasteita sekä yksityisen että julkisen sektorin toimijoille. Kansallisvaltion mahdollisuudet hallita globaaleja kaupan arvoketjuja julkisella sääntelyllä on osoittautunut ongelmalliseksi. Tutkimuskysymykset Tämä tutkimus on oikeustieteen alaan kuuluva sääntelytutkimuksen artikkeliväitöskirja, joka on tutkimusotteeltaan poikkitieteellinen. Tutkimus pyrkii kaikkiaan valaisemaan yksityisen sääntelyn käyttömahdollisuuksia ja rajoituksia elinkeinotoiminnassa. Keskeisessä roolissa oikeustieteen rinnalla on liiketaloustieteen tutkimus. Tutkimuskysymykset ovat ensinnäkin, mistä nousee kansainvälistä kauppaa koskeva yksityisen sääntelyn tarve ja toiseksi, mikä motivoi yrityksiä yksityiseen sääntelyyn tai itsesääntelyyn. Lopuksi pohditaan, miten lainsäätäjän tulisi suhtautua yksityiseen sääntelyyn. Tutkimuskysymyksiin vastaamalla syvennetään ja täsmennetään oikeustieteen piirissä tehtävää tutkimusta ennakoivasta oikeudesta. Menetelmät ja aineistot Tutkimus on oikeusvertaileva tutkimus, jossa pääpaino on yksityisessä sääntelyssä. Tutkimusaineisto nojautuu eri tieteenaloilla tehtyihin sekä kvalitatiivisiin että kvantitatiivisiin empiirisiin sääntelyjärjestelmien käyttöä ja toimivuutta koskeviin tutkimuksiin sekä tutkijan tekemään 42:en, metsäsektorin, elintarvikealan, vaatetusalan sekä vähittäiskaupan piirissä käytössä olevan sääntelyjärjestelmän analyysiin. Johtopäätökset Yksityisen sääntelyn tarve nousee tarpeesta hallita globaaleja arvoketjuja kohti yhteisiä tavoitteita. Tulevan lainsäädännön uhan sijasta yrityksiä motivoi yksityiseen sääntelyyn kilpailuedun tavoitteluun liittyvät tekijät. Koska kilpailuetuun yhä yleisemmin sisältyy yhteiskuntavastuullisuus, ovat yritysten tavoitteet ja julkisen sektorin tavoitteet lähentyneet. Erilaisten kansalaisjärjestöjen rooli kasvaa koko ajan. Ne osallistuvat vahvasti niin yksityisen sääntelyn laadintaan kuin myös sääntöjen valvontaan. Yksityisen sääntelyn tavoitteet ovat aiemmin liittyneet ympäristönsuojelun painottamiseen ja elintarviketurvallisuuteen erityisesti metsäsektorilla ja elintarvikealalla, myöhemmin sosiaalisen vastuullisuuden parantaminen on myös tullut painokkaammin esiin. Kansainvälisen kaupan piirissä syntynyttä yksityisen sääntelyn ilmiötä kuvataan tässä ennakoiva oikeus –käsitteellä. Aiempi tutkimus rajoittui tarkastelemaan ilmiötä vain ennakoivana lähestymistapana oikeuteen. Tässä painopiste on sen sijaan ennakoivan lähestymistavan avulla aikaansaaduissa sääntelyn välineissä ja lopputuloksissa: mahdollistavassa, valtaistavassa, dynaamisessa ja käyttäjäystävällisessä oikeudessa, jonka avulla luodaan mahdollisuuksia, ennalta ehkäistään ja hallitaan riskejä eikä pelkästään ratkaista jo syntyneitä ongelmia. Käsitteen sisältöä avataan tutkimuksessa sekä sääntelyjärjestelmien sisällöllisen tarkastelun että prosessiin liittyvän tarkastelun avulla.

Customer satisfaction data utilization: identifying value drivers and information use practices

The objective of this master’s thesis was twofold: first to examine the concept of customer value and its drivers and second to identify information use practices. The first part of the study represents explorative research that was carried out by examining a case company’s customer satisfaction data that was used to identify sales and technical customer service related value drivers on a detailed attribute level. This was followed by an examination of whether these attributes had been commented on in a positive or a negative light and what were the reasons why the case company had received higher or lower ratings than its competitor. As a result a classification of different sales and technical customer service related attributes was created. The results indicated that the case company has performed well, but that the results varied on the company’s business segment level. The case company’s staff, service and the benefits from a long-lasting relationship came up in a positive light whereas attitude, flexibility and reaction time came up in a negative light. The reasons for a higher or lower score in comparison to competitor varied. The results indicated that a customer’s satisfaction with the company’s performance did not always mean that the company was outperforming the competition. The second part of the study focused on customer satisfaction information use from the viewpoints of information access, dissemination and reaction. The study was conducted by running an internal survey among the case company’s staff. The results showed that information use practices varied across the company and some units or teams had taken a more proactive approach to the information use than others.

Searching for keys to successful post-merger integration : a longitudinal case-study following a public sector merger

Unsuccessful mergers are unfortunately the rule rather than the exception. Therefore it is necessary to gain an enhanced understanding of mergers and post-merger integrations (PMI) as well as learning more about how mergers and PMIs of information systems (IS) and people can be facilitated. Studies on PMI of IS are scarce and public sector mergers are even less studied. There is nothing however to indicate that public sector mergers are any more successful than those in the private sector. This thesis covers five studies carried out between 2008 and 2011 in two organizations in higher education that merged in January 2010. The most recent study was carried out two years after the new university was established. The longitudinal case-study focused on the administrators and their opinions of the IS, the work situation and the merger in general. These issues were investigated before, during and after the merger. Both surveys and interviews were used to collect data, to which were added documents that both describe and guide the merger process; in this way we aimed at a triangulation of findings. Administrators were chosen as the focus of the study since public organizations are highly dependent on this staff category, forming the backbone of the organization and whose performance is a key success factor for the organization. Reliable and effective IS are also critical for maintaining a functional and effective organization, and this makes administrators highly dependent on their organizations’ IS for the ability to carry out their duties as intended. The case-study has confirmed the administrators’ dependency on IS that work well. A merger is likely to lead to changes in the IS and the routines associated with the administrators’ work. Hence it was especially interesting to study how the administrators viewed the merger and its consequences for IS and the work situation. The overall research objective is to find key issues for successful mergers and PMIs. The first explorative study in 2008 showed that the administrators were confident of their skills and knowledge of IS and had no fear of having to learn new IS due to the merger. Most administrators had an academic background and were not anxious about whether IS training would be given or not. Before the merger the administrators were positive and enthusiastic towards the merger and also to the changes that they expected. The studies carried out before the merger showed that these administrators were very satisfied with the information provided about the merger. This information was disseminated through various channels and even negative information and postponed decisions were quickly distributed. The study conflicts with the theories that have found that resistance to change is inevitable in a merger. Shortly after the merger the (third) study showed disappointment with the fact that fewer changes than expected had been implemented even if the changes that actually were carried out sometimes led to a more problematic work situation. This was seen to be more prominent for routine changes than IS changes. Still the administrators showed a clear willingness to change and to share their knowledge with new colleagues. This knowledge sharing (also tacit) worked well in the merger and the PMI. The majority reported that the most common way to learn to use new ISs and to apply new routines was by asking help from colleagues. They also needed to take responsibility for their own training and development. Five months after the merger (the fourth study) the administrators had become worried about the changes in communication strategy that had been implemented in the new university. This was perceived as being more anonymous. Furthermore, it was harder to get to know what was happening and to contact the new decision makers. The administrators found that decisions, and the authority to make decisions, had been moved to a higher administrative level than they were accustomed to. A directive management style is recommended in mergers in order to achieve a quick transition without distracting from the core business. A merger process may be tiresome and require considerable effort from the participants. In addition, not everyone can make their voice heard during a merger and consensus is not possible in every question. It is important to find out what is best for the new organization instead of simply claiming that the tried and tested methods of doing things should be implemented. A major problem turned out to be the lack of management continuity during the merger process. Especially problematic was the situation in the IS-department with many substitute managers during the whole merger process (even after the merger was carried out). This meant that no one was in charge of IS-issues and the PMI of IS. Moreover, the top managers were appointed very late in the process; in some cases after the merger was carried out. This led to missed opportunities for building trust and management credibility was heavily affected. The administrators felt neglected and that their competences and knowledge no longer counted. This, together with a reduced and altered information flow, led to rumours and distrust. Before the merger the administrators were convinced that their achievements contributed value to their organizations and that they worked effectively. After the merger they were less sure of their value contribution and effectiveness even if these factors were not totally discounted. The fifth study in November 2011 found that the administrators were still satisfied with their IS as they had been throughout the whole study. Furthermore, they believed that the IS department had done a good job despite challenging circumstances. Both the former organizations lacked IS strategies, which badly affected the IS strategizing during the merger and the PMI. IS strategies deal with issues like system ownership; namely who should pay and who is responsible for maintenance and system development, for organizing system training for new IS, and for effectively run IS even during changing circumstances (e.g. more users). A proactive approach is recommended for IS strategizing to work. This is particularly true during a merger and PMI for handling issues about what ISs should be adopted and implemented in the new organization, issues of integration and reengineering of IS-related processes. In the new university an ITstrategy had still not been decided 26 months after the new university was established. The study shows the importance of the decisive management of IS in a merger requiring that IS issues are addressed in the merger process and that IS decisions are made early. Moreover, the new management needs to be appointed early in order to work actively with the IS-strategizing. It is also necessary to build trust and to plan and make decisions about integration of IS and people.

Vuorovaikutuksen merkitys kiinteistöpalvelujen hankinnassa

Tämä tutkielma käsittelee kiinteistöpalvelujen hankintaa hankintaorganisaation ja palveluntoimittajan välisessä rajapinnassa, vuorovaikutuksen ja tiedon näkökulmasta. Tavoitteena on etsiä keinoja laadukkaampaan ja kustannustehokkaampaan palveluun hankintatoiminnan avulla. Tutkimuksen teoreettinen viitekehys rakentuu resurssiriippuvuusteorian, palvelujen ja vuorovaikutuksen ympärille. Tutkimuskontekstina toimii kiinteistöpalveluala ja tutkimus on toteutettu kolmen teemahaastattelun avulla haastateltavien edustaessa suurimpia kiinteistöpalveluja hankkivia tahoja. Tutkimuksen perusteella sekä kiinteistöpalvelujen hankintaprosessit että hankintaosaamisen hyödyntäminen liiketoiminnassa tarvitsevat kehittämistä ja proaktiivista otetta.

Företagsamhet i skola och utbildning : lärares tankar om förutsättningarna att nå målen i temaområdet Deltagande, demokrati och entreprenörskap

Developing students’ enterprise and proactive approaches to life have been goals of Finnish public education since its introduction. Still, education in Finland today is criticized for not reaching these goals and for overlooking the development of students’ enterprise. The role of enterprise education is ambivalent. On the one hand, enterprise education is advocated as the solution to many of the alleged problems in public education; on the other hand, the pedagogical ideas that enterprise education builds on appear to coincide with the contemporary understanding of “good education.” The thesis discusses what sets enterprise education apart from other types of education and teaching. Notably, the pedagogical foundations for enterprise education are not necessarily solid or sufficiently explored. Thus, the overall aim of the thesis is to explore the conditions for developing enterprise in education. Sloyd, as a school subject that promotes handicraft-based education, has long been attributed as having the potential to develop students’ character and person; similarly, it is also identified as being well suited for developing student enterprise. Enterprise education is not specific to sloyd, however. In fact, developing enterprise is a cross-curricular goal for basic education. In a subject-focused educational structure and culture, the development of an enterprising mindset in students is a common concern for all teachers. Thus, an understanding of the conditions for enterprise education must not be limited to one school subject; rather, the nature of the phenomenon requires a cross-curricular approach. Altogether, the conditions for enterprise education appear to be in need of further research. In addition to a subject-focused structure, other influencing factors that are mentioned in discussions on enterprise education include the need for a more enterprising working culture in school. Importantly, another key factor is the individual teacher’s pedagogical philosophy, which constitutes the frame of reference that informs how he or she understands and interprets his or her profession. Notably, the conditions for enterprise education are poor unless a teacher’s pedagogical philosophy emphasizes a focus on enterprise. The empirical research uses a hermeneutical approach and focuses on exploring teachers’ views on the conditions for reaching the national goals related to students’ enterprise. The interview study was conducted among class and subject teachers around Swedish-speaking Finland. The study shows that teachers view themselves as the most important factor for a focus on enterprise. Teachers have also identified a vast number of contextual factors that influence, support, or counteract a focus on enterprise. Structure, culture, resources, and curriculum, as well as numerous societal factors, all interact to affect the conditions for enterprise education. The prevailing culture of subject focus poses a challenge to enterprise education. At the same time, however, a focus on enterprise can be seen as a natural tendency in grades one to six. Indeed, teachers of all grade levels interpret the development of a proactive approach to life as one of education’s core values. Altogether, the thesis offers a deepened and nuanced understanding of the conditions for enterprise education. While the public education system in Finland seems to have some favourable basic conditions for enterprise education, multifaceted challenges must be faced if the national goals related to enterprise are to be reached.

From reactive to proactive banking : connecting with customers with context-aware mobile technology

Mobile technology has been employed in banking for already two decades. However, its significance this far has been modest. It is expected that the industry will change a lot in the future. Elements of this change include tightening of competition, considering customer’s individual and changing needs, becoming involved in customer’s life and being where customers are. The goal of this study is to explore these fields with regard to Finnish banking as well as investigate selected consumers’ views towards this kind of new service approach. It can be divided into three questions: • What kinds of mobile services does the Finnish banking industry currently offer for consumers and what expectations do experts and consumers have towards them? o What is consumers’ attitude towards a context-aware service approach in the banking industry and what are the suggested tools for it? o What factors define clients’ adoption intentions towards the new context-aware service approach? Which factors do they consider most important? In order to create the framework for the study, both Finnish and foreign scientific and professional literature considering evolution of the industry and innovation adoption has been used. The empirical part of the study consists of 11 interviews, including 6 expert interviews and 5 consumer interviews. The results show that the selected consumers reacted very positively to the suggested new service approach that considers them as a person and aims at simplifying their banking. The consumers appreciated especially solutions that simplified their everyday banking. Also proactive actions from a bank was considered important especially in everyday banking, as long as the customer was able to define the amount and way of contacts he received. According to the findings banks should aim at supporting their customers more than they do now. However, they also need to pay attention to not irritate their customers by excessive contacts. Banks should also open-mindedly introduce new technologies to their customers. Key words