Professional service productization and its implications to knowledge transfer in internationalization processes –Case: Company X in Finnish, Swedish and Norwegian markets

As a result of globalization, two thirds of the world’s business takes place nowadays in the service sector. In line, professional service firms are growing their share of the global service production. However, saturation of the professional service sector has forced professional service firms to search for more heuristic ways to conduct business in the international markets. By leveraging effectively the firm’s professionals, a professional service firm can lower its costs to clients and simultaneously generate additional value for the company and thus gain competitive advantage. Even though the academic field has shown growing interest towards services for decades, the fields of service productization and service internationalization are heavily understudied even today. Hence, the objective of this study was to contribute to the research on professional service internationalization and productization. The study concentrated on examining the impact that productization has on knowledge sharing and leveraging in professional service firms operating internationally. The research question focused on examining what implications productization has on knowledge transfer and leveraging during professional service internationalization by leaning on the existing research and on an empirical research. The empirical research was conducted as a single case study within a professional service firm operating in debt-related administrative service business. The case company is one of the leading operators in its field of business and therefore offered a fruitful environment to observe and analyze the topics in question. Additionally, the case company has a strong international presence and a large scale of operations in the selected markets, Finland, Norway and Sweden. Based on the previous literature and on the empirical research, this study found that for professional service firms to efficiently utilize individual, tacit knowledge, in its internationalization processes, it must be shared with the whole organization. By exploiting productization as a knowledge leveraging mechanism, a PSF can apply and transfer knowledge profoundly during its internationalization processes that would otherwise be difficult to tap into. Productization might not be sufficient alone, but by complementing it with a favorable organizational structure and culture, and by encouraging open communication, a PSF may take advantage of the whole potential that productization has to offer.

Simulaatiopeli menetelmänä siirtää ikääntyvien hiljaista tietoa. Case: Salon Seudun Osuuspankki

Tutkimuksen tavoitteena oli selvittää, miten simulaatiopeli soveltuu ikääntyvien työntekijöiden hiljaisen tiedon esille tuomiseen ja tiedon siirtämiseen. case - tapauksena tutkimuksessa käytettiin Salon Seudun Osuuspankissapelattua simulaatiopeliä ja tutkimustulokset perustuvat peliin osallistuneiden ko. pankin työntekijöiden näkemyksiin ja mielipiteisiin. Tutkimuksessa selvitettiin miten osallistujat kokevat simulaatiopelin tilanteena, mitkä ovat simulaatiopelin heikkoudet ja vahvuudet hiljaisen tiedon siirrossa sekä millä tavalla simulaatiopeliä tulisi käyttää siirrettäessä hiljaista tietoa. Lisäksi selvitettiin mitä hiljainen tieto pankkityössä on. Tutkimus toteutettiin teemahaastatteluin marraskuussa 2004. Tutkimuksen tuloksena selvisi, että simulaatiopeliä ei nähdä kovin käyttökelpoisena, itsenäisenä hiljaisen tiedon siirron menetelmänä. Merkittävimpinä syinä tähän on simulaatiopelin keinotekoisuus, epäaitous sekä tilanteen jännittävyys. Simulaatiopelin vahvuudeksi hiljaisen tiedon siirrossa koetaan sen erinomainen havainnollistava voima. Simulaatiopeliä voitaisiinkin kokeilla apuna hiljaisen tiedon siirrossa osana pidempää tiedon siirron prosessia.

The use of future-oriented knowledge in regional innovation processes: Research on knowledge generation, transfer and conversion

The importance of the regional level in research has risen in the last few decades and a vast literature in the fields of, for instance, evolutionary and institutional economics, network theories, innovations and learning systems, as well as sociology, has focused on regional level questions. Recently the policy makers and regional actors have also began to pay increasing attention to the knowledge economy and its needs, in general, and the connectivity and support structures of regional clusters in particular. Nowadays knowledge is generally considered as the most important source of competitive advantage, but even the most specialised forms of knowledge are becoming a short-lived resource for example due to the accelerating pace of technological change. This emphasizes the need of foresight activities in national, regional and organizational levels and the integration of foresight and innovation activities. In regional setting this development sets great challenges especially in those regions having no university and thus usually very limited resources for research activities. Also the research problem of this dissertation is related to the need to better incorporate the information produced by foresight process to facilitate and to be used in regional practice-based innovation processes. This dissertation is a constructive case study the case being Lahti region and a network facilitating innovation policy adopted in that region. Dissertation consists of a summary and five articles and during the research process a construct or a conceptual model for solving this real life problem has been developed. It is also being implemented as part of the network facilitating innovation policy in the Lahti region.