9 resultados para E-Journals

em Doria (National Library of Finland DSpace Services) - National Library of Finland, Finland


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Presentation at the Nordic Perspectives on Open Access and Open Science seminar, Helsinki, October 15, 2013

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Presentation at the Nordic Perspectives on Open Access and Open Science seminar, Helsinki, October 15, 2013

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Presentation given at the Nordic Open Access Forum meeting in Copenhagen, June 24, 2014.

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The aim of this master’s thesis is to introduce what is experimental research and how the researcher is able to use this researching method in business-to-business context. This work has been done with analyzing articles of four academic marketing journals from years 1992-2012. In the literature part there is introduction of the nature of the experimental research, its terminology and design. There is also discussion about limitations of experimental research and comparison of experimental research to quasi-experimental design. In the results part there is a review how experimental research has been used in the business-to-business context in the past two decades. In the analysis there is introduction of themes, samplings, different kinds of variables and main findings. The work offers a good understanding to nature of experimental research and useful data for organizing a real experimental study.

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Poster at the CERN Workshop on Innovations in Scholarly Communication (OAI9), Geneva, June 17-19, 2015.

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Presentation at Nordic Open Access Forum meeting in Stockholm, April 25, 2016

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Presentation at the seminar "Publishers and Funders for OA in Finland", Helsinki, May 24, 2016

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Presentation at the seminar "Publishers and Funders for OA in Finland", Helsinki, May 24, 2016