Conditions and practices in the commercialisation of innovations in wood industry

The report 'Conditions and practices in the commercialisation of innovation in wood industry' has been written as a part of the Wood Academy project. The report analyses the commercialisation conditions and practices of wood industry by utilising product categorisation based on a conceptual schema which combines the aspects of the transfer of the procession of utility and the degree of form/service utility (or value-added) created or provided by the company. Open innovation approaches help to perceive the possible new product and service innovations as well as the new business models and earning logics in the industry. The report also contains brief company cases to demonstrate theory-to-practice and showcase company examples from successful Finnish companies.

Reseptilääkkeiden lanseerausprosessi. Case: Ormox & Origlucon

Lääketeollisuuden tuotelanseerausten riskit ovat huomattavan suuria. Lääkkeiden tuotekehitysprojektien pitkä kesto ja valtaisat kustannukset ajavat yrityksen vaikeaan tilanteeseen. Lääkkeiden markkinoille tuonnin eli lanseerauksen on onnistuttava, jotta tuotekehityksen kustannukset voidaan kattaa. Tämän takia lääkkeiden lanseerauksen kehittäminen on yrityksille erittäin tärkeää. Lanseerauksen kehittäminen on samalla tutkimuksen pääongelma. Tutkielma keskittyy erityisesti suomalaisten reseptilääkkeiden lanseerausprosessin läpikäymiseen. Tutkielma jakautuu kahteen osaan: ensimmäinen osa käsittelee lanseerausta käsitteenä, lääkemarkkinoinnin erityispiirteitä sekä lanseerausprosessin teoriaa lääkeyhtiöiden näkökulmasta. Tutkielman toinen eli empiirinen osio, käsittelee Orion Pharman läpikäymää Ormox & Origlucon lanseerausta ja sen toteutusta. Erityisesti pyrittiin tunnistamaan, mitkä olivat keskeisimmät menestystekijät kyseisessä lanseerauksessa ja kuinka sitä voitaisiin kehittää. Ensimmäisenä menestystekijänä kyseisessä tutkimuksessa voidaan pitää hyvää markkinatuntemusta, jonka organisaatio oli koonnut toimiessaan aiempien lääkkeiden parissa. Toinen merkittävä menestystekijä on voimakas panostus, aina johdon tasolta asti, kyseiseen projektiin. Kolmantena tärkeänä menestystekijänä voidaan pitää tarvelähtöisyyttä, jonka avulla voitiin muotoilla asiakkaiden hyväksymä ja ymmärtämä markkinointiviesti. Keskeisimmiksi kehittämisen kohteiksi osoittautuivat sisäinen markkinointi, myyntitoiminnan organisointi sekä työn suunnittelun jatkuvuus.

Governmental Measures to Enhance the Finnish Innovation System to Respond to the Challenge of Mitigating Climate Change

Climate innovations, that cover both technological applications and process and service innovations, play a key role in climate change mitigation. The purpose of this study was to examine how the Finnish innovation system could be enhanced with governmental measures so that the diffusion of climate innovations could be speeded up. During the study, it became evident that the governmental measures need to support the whole innovation chain, which comprises of research, development, demonstration and deployment. Only this can lead to the successful birth and diffusion of low carbon innovations. The study found that the strengths of the Finnish innovation system are research and development, and the current national innovation policies strongly support these activities. However, these have been emphasised at the expense of the demonstration and deployment. Consequently, the biggest bottlenecks in the Finnish innovation landscape are the lack of pilot and demonstration projects and slow commercialisation, thus the high price of the innovation. To meet with the challenge, the government should firstly promote strict greenhouse gas emission reduction targets. This would boost up the innovation activities, which would also lower the prices of the innovations. To speed up the commercialisation process, measures that stimulate the domestic market, such as feed-in-tariffs and public procurements, are needed. Special attention should also be paid to the measures that could shift the traditional closed innovation chain towards open innovation. This means that the product development should involve experts from several fields such as the user and marketing experts to speed up the commercialisation. In addition, efficient innovation co-operation between both private and public sector is essential. Finally, as the domestic resources are not adequate for producing all the innovations needed, the domestic innovation activities should be focused on a few sectors, and at the same time promote efficient import policies.

Forest Biomass Resources and Technological Prospects for the Production of Second-generation Biofuels in Finland by 2020

Introduction of second-generation biofuels is an essential factor for meeting the EU’s 2020 targets for renewable energy in the transport sector and enabling the more ambitious targets for 2030. Finland’s forest industry is strongly involved in the development and commercialising of second-generation biofuel production technologies. The goal of this paper is to provide a quantified insight into Finnish prospects for reaching the 2020 national renewable energy targets and concurrently becoming a large-scale producer of forest biomass based second-generation biofuels feeding the increasing demand in European markets. The focus of the paper is on assessing the potential for utilising forest biomass for liquid biofuels up to 2020. In addition, technological issues related to the production of second-generation biofuels were reviewed. Finland has good opportunities to realise a scenario to meet 2020 renewable energy targets and for large-scale production of wood based biofuels. In 2020, biofuel production from domestic forest biomass in Finland may reach nearly a million ton (40 PJ). With the existing biofuel production capacity (20 PJ/yr) and national biofuel consumption target (25 PJ) taken into account, the potential net export of biofuels from Finland in 2020 would be 35 PJ, corresponding to 2–3% of European demand. Commercialisation of second-generation biofuel production technologies, high utilisation of the sustainable harvesting potential of Finnish forest biomass, and allocation of a significant proportion of the pulpwood harvesting potential for energy purposes are prerequisites for this scenario. Large-scale import of raw biomass would enable remarkably greater biofuel production than is described in this paper.

Emancipating and developing learning activity: Systemic intervention and re-instrumentation in higher education.

The central theme of this thesis is the emancipation and further development of learning activity in higher education in the context of the ongoing digital transformation of our societies. It was developed in response to the highly problematic mainstream approach to digital re-instrumentation of teaching and studying practises in contemporary higher education. The mainstream approach is largely based on centralisation, standardisation, commoditisation, and commercialisation, while re-producing the general patterns of control, responsibility, and dependence that are characteristic for activity systems of schooling. Whereas much of educational research and development focuses on the optimisation and fine-tuning of schooling, the overall inquiry that is underlying this thesis has been carried out from an explicitly critical position and within a framework of action science. It thus conceptualises learning activity in higher education not only as an object of inquiry but also as an object to engage with and to intervene into from a perspective of intentional change. The knowledge-constituting interest of this type of inquiry can be tentatively described as a combination of heuristic-instrumental (guidelines for contextualised action and intervention), practical-phronetic (deliberation of value-rational aspects of means and ends), and developmental-emancipatory (deliberation of issues of power, self-determination, and growth) aspects. Its goal is the production of orientation knowledge for educational practise. The thesis provides an analysis, argumentation, and normative claim on why the development of learning activity should be turned into an object of individual|collective inquiry and intentional change in higher education, and why the current state of affairs in higher education actually impedes such a development. It argues for a decisive shift of attention to the intentional emancipation and further development of learning activity as an important cultural instrument for human (self-)production within the digital transformation. The thesis also attempts an in-depth exploration of what type of methodological rationale can actually be applied to an object of inquiry (developing learning activity) that is at the same time conceptualised as an object of intentional change within the ongoing digital transformation. The result of this retrospective reflection is the formulation of “optimally incomplete” guidelines for educational R&D practise that shares the practicalphronetic (value related) and developmental-emancipatory (power related) orientations that had been driving the overall inquiry. In addition, the thesis formulates the instrumental-heuristic knowledge claim that the conceptual instruments that were adapted and validated in the context of a series of intervention studies provide means to effectively intervene into existing practise in higher education to support the necessary development of (increasingly emancipated) networked learning activity. It suggests that digital networked instruments (tools and services) generally should be considered and treated as transient elements within critical systemic intervention research in higher education. It further argues for the predominant use of loosely-coupled, digital networked instruments that allow for individual|collective ownership, control, (co-)production, and re-use in other contexts and for other purposes. Since the range of digital instrumentation options is continuously expanding and currently shows no signs of an imminent slow-down or consolidation, individual and collective exploration and experimentation of this realm needs to be systematically incorporated into higher education practise.

Kuljetustensuunnittelu- ja reitinoptimointiohjelmiston kaupallistamiseen vaikuttavat keskeiset ominaisuudet

Ajoneuvojen reititystä on tutkittu 1950-luvulta asti, alunperin etsiessä polttoainekuljetuksille optimaalisinta reittiä varastolta useille palveluasemille. Siitä lähtien ajoneuvon reititystehtäviä on tutkittu akateemisesti ja niistä on muodostettu kymmeniä erilaisia variaatioita. Tehtävien ratkaisumenetelmät jaetaan tyypillisesti tarkkoihin menetelmiin sekä heuristiikkoihin ja metaheuristiikkoihin. Konetehon ja heuristiikoissa käytettävien algoritmien kehittymisen myötä reitinoptimointia on alettu tarjota kaupallisesti. CO-SKY-projektin tavoitteena on kaupallistaa web-pohjainen tai toiminnanohjausjärjestelmään integroitava ajoneuvon reititys. Diplomityössä tutkitaan kuljetustensuunnittelu- ja reitinoptimointiohjelmistojen kaupallistamiseen vaikuttavia keskeisiä ominaisuuksia. Ominaisuuksia on tarkasteltu: 1) erityisesti pk-kuljetusyritysten tarpeiden ja vaatimusten pohjalta, ja 2) markkinoilla olevien ohjelmistojen tarjontaa arvioiden. Näiden pohjalta on myös pyritty arvioimaan kysynnän ja tarjonnan kohtaamista. Pilottiasiakkaita haastattelemalla ohjelmistolle on kyetty asettamaan vaatimuksia, mutta samalla on kuultu käyttäjien mielipiteitä optimoinnista. Lukuisia logistiikkaohjelmistojen tarjoajia on haastateltu logistiikkamessuilla sekä Suomessa että Saksassa. Haastattelujen perusteella on saatu käsitys kyseisistä ohjelmista sekä optimoinnin tarjonnasta että kysynnästä. Akateeminen tutkimus aiheesta on laajaa, koskien niin teknistä toteutusta kuin myös (kysely-)tutkimuksia tarjolla olevien ohjelmistojen ominaisuuksista ja laadusta. Kuljetusyritysten tarpeissa on vaihtelua yritys- ja alakohtaisesti. Perusongelmat ovat samoja, joita reitinoptimoinnin akateemisessa tutkimuksessa käsitellään ja joita kaupalliset ohjelmistot pystyvät ratkaisemaan. Vaikka reitinoptimoinnilla saatavat hyödyt ovat mitattavissa, suunnittelu etenkin pk-yrityksissä tehdään pääosin yhä käsin. Messuhaastattelujen ja loppukäyttäjien mielipiteiden perusteella voidaan todeta kaupallisten ratkaisujen olevan suunniteltu isommille kuljetusyrityksille: tyypillisen it-projektin hinta, käyttöönottoaika ja asennus sekä ratkaisun takaisinmaksuaika vaikuttavat pk-yritysten hankintapäätökseen. Kaupallistamiseen liittyen haasteet liittyvät erityisesti segmentointiin ja markkinointiin asiakasarvon todentamisen ja sen välittämisen kautta.