Tuotehyväksynnän hallinta rakennusliikkeessä

Rakennusalan tuotehyväksyntä muuttuu EU:n rakennustuoteasetuksen astuessa voimaan 1.7.2013, jolloin CE-merkintä tulee pakolliseksi suurella osalle rakennustuotteita. Muutos aiheuttaa toimia yli 4000 suomalaisyrityksessä, jotka joutuvat hankkimaan tuotteelleen CE-merkinnän. Rakennustuoteasetus vaikuttaa kaikkiin alan toimijoihin. Tämä diplomityö on toteutettu toimintatutkimuksena, johon sisältyvien teemahaastattelujen kautta saatujen tutkimustulosten perusteella kehitettiin tuotehyväksynnän hallintaan työkalu, YIT-tuotehyväksyntäkortit. Ne laadittiin tuotehyväksynnän teoriaan pohjalta palvelemaan koko YIT Rakennus Oy:tä ja muokattiin yrityksen tarpeisiin sopiviksi soveltaen toimintatutkimuksen tuloksia. YIT-tuotehyväksyntäkortiston avulla pyritään kehittämään yrityksen toimintatapoja vaikuttamalla organisaation henkilöstöön osallistamalla ja vastuuttamalla heitä. Tuotehyväksynnän vaikutuksia rakennushankkeen eri vaiheisiin tutkittiin havainnoivan keskustelun avulla ja teemahaastatteluiden tuloksia analysoiden. YIT-tuotehyväksyntäkortistoa hallinnan välineenä testattiin pääasiassa haastattelujen avulla, sillä mallikortit eivät vielä mahdollistaneet laajempaa testausta käytännössä. Työn tuloksina esitellään YIT-tuotehyväksyntäkorttien laadintaprosessi ja paneudutaan tarkemmin korttien sisältöön.

Exploring relationship between marketing and sales - a case study of B2B ICT solution sales

Following the current trend of companies in changing and developing their businesses from transactional approach to relationship and solution oriented approach has set new requirements to internal cooperation of companies too. The relationship between marketing and sales has been identified to be critical to company's success here, but surprisingly little is known about it. The purpose of this study was to deepen understanding of the relationship between sales and marketing in business-to-business sales from operative sales employees' perspectives in solution selling context. The aim was to develop an explorative analytical construction and framework of the interface. The study was conducted as a literature review and an empirical qualitative explorative single case study. The data was collected by conducting six thematic interviews with sales employees of the case company. Observing sales and marketing, written documents and other materials used in sales were used as secondary source of information. The data was analyzed using qualitative case study analysis methods. The findings of the study support previous research findings of the interface between marketing and sales but also bring new propositions as analytical framework to construct the interface. As such, the interface was found to be a multi-dimensional and complex dynamic construction. As results of this study, there was an exploratory framework constructed. The construction consists of three explorative contexts of the interface: internal context, relationship emphasizing context and solution selling context. These contexts are further divided into lower levels as an outcome of the analysis. In addition the identified contexts, there are also conceptual domains identified, which are common to all the contexts. The role of mutual, cross-functional knowledge creation was found to be central in the interface.

Multi-axis solutions in packaging machines in Europe

The objective of this thesis was to examine the potential of multi-axis solutions in packaging machines produced in Europe. The definition of a multi-axis solution in this study is a construction that uses a common DC bus power supply for different amplifiers running the axes and the intelligence is centralized into one unit. The cost structure of a packaging machine was gained from an automation research, which divided the machines according to automation categories. The automation categories were then further divided into different sub-components by evaluating the ratio of multi-axis solutions compared to other automation components in packaging machines. A global motion control study was used for further information. With the help of the ratio, an estimation of the potential of multi-axis solutions in each country and packaging machine sector was completed. In addition to the research, a specific questionnaire was sent to five companies to gain information about the present situation and possible trends in packaging machinery. The greatest potential markets are in Germany and Italy, which are also the largest producers of packaging machinery in Europe. The greatest growth in the next few years will be seen in Turkey where the annual growth rate equals the general machinery production rate in Asia. The greatest market potential of the Nordic countries is found in Sweden in 35th position on the list. According to the interviews, motion control products in packaging machines will retain their current power levels, as well as the number of axes in the future. Integrated machine safety features together with a universal programming language are the desired attributes of the future. Unlike generally in industry, the energy saving objectives are and will remain insignificant in the packaging industry.

Startup IPR strategies: Why should startup companies protect their intellectual property?

This thesis studies intellectual property right (also: IPR) strategies from the perspective of high growth startup companies. Due to technology development and intellectualization of business, large part of companies’ assets are nowadays intangible. At the same time, the importance of protection instruments designed to protect these intangible assets, intellectual property rights, is increasing. Utilization of these instruments, however, requires understanding of the functioning of the IPR system, as well as financial resources. Startup companies aiming for growth need to be able compete with more established companies also in relation to intangible assets, but they might not have the required knowledge ot resources to fully utilize IPRs in their business. This research aims to understand what are the benefits a startup company can have from protecting their IPRs, and how can the company achieve those benefits. Based on a review of previous literature, altogether 11 benefits of IPR registration were recognized. To answer to the research questions, six half-structured interviews were conducted with experts form different fields, all with experience in working with startup companies and IPR issues. The interviews were analyzed using different methods of qualitative data analysis, mainly derived from grounded theory and case study methods. As a result, out of the 11 benefits recognized from earlier literature, 8 were recognized to be relevant for startup companies. The most central benefits were recognized to be linked with the financial lifecycle of the startup company, including increasing credibility of the startup and stimulating an investment. In addition it was noticed, that startup companies are mainly able to utilize these benefits at later stages of their lifecycle. However, to be able to utilize the benefits at later stages, the startup company needs to be aware of the functioning of the IPR system and might need to apply for appropriate protection already early on. As a result of this study, a three-step model was formed to describe different levels of IPR utilization. The first level of the model represents the minimum level of understanding that every startup company should have regarding IPRs. The second level views IPR strategy from a risk management perspective, including securing the minimum protection of the company’s own IPRs, contract management and establishing processes for handling IPR issues. The last stage reflects strategic use of IPRs. At this third stage intellectual property rights have a central role in the startup company’s business, and they are used in the company’s value creation.

Scaling up stepwise feature introduction to construction of large software systems

Developing software is a difficult and error-prone activity. Furthermore, the complexity of modern computer applications is significant. Hence,an organised approach to software construction is crucial. Stepwise Feature Introduction – created by R.-J. Back – is a development paradigm, in which software is constructed by adding functionality in small increments. The resulting code has an organised, layered structure and can be easily reused. Moreover, the interaction with the users of the software and the correctness concerns are essential elements of the development process, contributing to high quality and functionality of the final product. The paradigm of Stepwise Feature Introduction has been successfully applied in an academic environment, to a number of small-scale developments. The thesis examines the paradigm and its suitability to construction of large and complex software systems by focusing on the development of two software systems of significant complexity. Throughout the thesis we propose a number of improvements and modifications that should be applied to the paradigm when developing or reengineering large and complex software systems. The discussion in the thesis covers various aspects of software development that relate to Stepwise Feature Introduction. More specifically, we evaluate the paradigm based on the common practices of object-oriented programming and design and agile development methodologies. We also outline the strategy to testing systems built with the paradigm of Stepwise Feature Introduction.

USING ATHLETE ENDORSEMENT IN BRAND POSITIONING – An insight from multinational sports goods companies

It has become a popular method in marketing campaigns to use well-known and admired personalities to promote products. A famous person can draw attention to the brand and change consumers’ perceptions of the brand. The research problem of this study was to offer guidelines on how to use athlete endorsement effectively in brand positioning. This research tried to illustrate how athlete endorsement is a vital brand building factor. Athletes have been found to have special credibility, so this research concentrated on the sports goods industry. Furthermore, athlete endorsement has become a natural part of communicating a sports brand. Athletes highlight the performance of the brand to the consumers. The study was conducted as a qualitative research applying case study method. The two case companies selected for this study were Adidas and Puma. The main findings of the empirical research corresponded to the theoretical framework of the study. Brand positioning strategies in the sports goods industry often include athlete endorsement to some extent. Large multinational companies try to attract the best athletes to promote their brand. The key to successful brand positioning is to have a good product with the right personalities to promote it. However, large multinational companies may face difficulties in localizing their marketing efforts. As a result, global campaigns may not be lucrative everywhere. The role of an expert in an athlete’s sport has resulted in increasing credibility in promoting brands. Creating a superior product in consumers’ minds creates competitive advantage. A top athlete may be linked with superior equipment. After considering the goals of the positioning strategy, companies need to plan their brand awareness process, brand image and brand values. Then, athletes need to be selected based on their characteristics to meet the criteria. Sport sponsorship is a way to support the message delivered through athlete endorsement. Athlete endorsement and sport sponsorship complement the marketing communications mix of a brand. Additionally, companies raise brand awareness and communicate brand image through the athlete. Thus, athletes may earn more money through the sponsorship deals and even feature the advertisements after their professional career. Key words

Product placement on personal blogs: a multiple case study from companies’ perspective

As traditional advertising is losing its value in corporations’ marketing, new and growing social media marketing channels are increasing their importance. The growing interest in the media and the lack of research on the subject create a clear need for this study. The objectives are to increase understanding about product placement in personal blogs and examine the benefits as well as the downsides created by this marketing channel and present the requirements for success. The study also takes a stand on what kind of things a successful product placement strategy in personal blogs includes and what points should be considered when creating a strategy. The study’s empirical part consists of seven thematic interviews with case companies’ representatives and one agent. The study’s personal blogs were delimited to consist only lifestyle and fashion blogs. The results show that product placement on personal lifestyle and fashion blogs is a strongly growing marketing channel and it is best suited to reach young women. It is also a very good channel to change and improve brand image. Via personal blogs it is possible to reach a large number of consumers with a very cost-efficient manner. Thus utilizing the channel is suitable for all companies regardless of the size of the marketing budget. Of course, companies have to consider the suitability of their product to the themes of blogs. Executing a successful campaign in this media requires good relationship management skills and understanding of this particular media as the final content is not in advertiser’s hands. As a marketing channel, personal blogs differ highly from traditional marketing channels because of their constantly changing nature and multidirectional quality where several parties are in interaction.

Integration of learning supportive applications into the development of the e-portfolio construction process

The portfolio as a means of demonstrating personal skills has lately been gaining prominence among technology students. This is partially due to the introduction of electronic portfolios, or e-portfolios. As platforms for e-portfolio management with different approaches have been introduced, the learning cycle, traditional portfolio pedagogy, and learner centricity have sometimes been forgotten, and as a result, the tools have been used for the most part as data depositories. The purpose of this thesis is to show how the construction of e-portfolios of IT students can be supported by institutions through the usage of different tools that relate to study advising, teaching, and learning. The construction process is presented as a cycle based on learning theories. Actions related to the various phases of the e-portfolio construction process are supported by the implementation of software applications. To maximize learner-centricity and minimize the intervention of the institution, the evaluated and controlled actions for these practices can be separated from the e-portfolios, leaving the construction of the e-portfolio to students. The main contributions of this thesis are the implemented applications, which can be considered to support the e-portfolio construction by assisting in planning, organizing, and reflecting activities. Eventually, this supports the students in their construction of better and more extensive e-portfolios. The implemented tools include 1) JobSkillSearcher to help students’ recognition of the demands of the ICT industry regarding skills, 2) WebTUTOR to support students’ personal study planning, 3) Learning Styles to determine students' learning styles, and 4) MyPeerReview to provide a platform on which to carry out anonymous peer review processes in courses. The most visible outcome concerning the e-portfolio is its representation, meaning that one can use it to demonstrate personal achievements at the time of seeking a job and gaining employment. Testing the tools and the selected open-source e-portfolio application indicates that the degree of richness of e-portfolio content can be increased by using the implemented applications.

Rakennuskonepalveluita tuottavan pk-yrityksen investointi- ja kustannusmalli

Tämän tutkimuksen päätavoitteena oli luoda yleisellä tasolla kustannusmalli maarakennuskonepalveluita tuottavien pk-yritysten käyttöön ja käytännön päätöstilanteiden avuksi osana päätöksenteko organisaation ja myyntityötä tekevän portaan kustannustarkkailuun. Mallin luomisen tarkoituksena oli että mallia voidaan helposti muokata erilaisten myyntitilanteiden kannattavuuksien tarkasteluun ja sitä kautta malli luo käyttäjilleen etulyöntiaseman luodessa pitkiä palvelusopimuksia ja erilaisten projektityömaiden myyntisopimuksia simuloimalla kaluston siirtokustannuksia olemassa olevien tiedettyjen kustannustekijöiden toimesta. Teollisuudessa ja palvelujentarjoajapuolella on vastaavia malleja esitetty, mutta erityisesti maarakennuspuolen ja konevuokrauksen kustannuslaskentamalleja ei julkisesta ole juurikaan saatavilla. Työn kustannusmallin muutoksia simuloitiin ja testattiin luomalla erilaisia kysyntäskenaarioita joista yksi esitellään tarkemmin työn testausosiossa. mallilla on helppo kasata kustannusdataa erilaisina yhtälöinä miten uudet työmaat ovat kannattavampia luomalla kokonaisvaltaisesti paljon lisää uusia työkohteita. Kustannusmallin rakentamiselle oli kysyntää ja tärkeänä tietona pidettiin kokonaisvaltaista muutosta ja tietoa millä tehollisilla tunneilla vastaavat hankinnat olisivat kannattavia. Työn teoriaosa pohjautuu pääasiassa hinnoittelun, kannattavuuden ja investointilaskelmien teoriaan, artikkeleihin ja tutkimuksiin sekä kirjoihin. Työn empiirinen osa perustuu arvioihin tämän hetken hintatasoista sekä arvioihin kustannusten kertymisestä maarakennuspalveluita tuottavissa pk-yrityksissä joissa organisaatiokaavio on matala ja toiminta tehokasta. Keskeisimmät tulokset liittyvät siihen miten kustannuksia tulee huomioida erilaisille asiakkaille ja millainen kustannusmalli on käyttökelpoinen eri tilanteissa.

Modelling flexible asset management in industrial maintenance companies and networks

The tightening competition and increasing dynamism have created an emerging need for flexible asset management. This means that the changes of market demand should be responded to with adjustments in the amount of assets tied to the balance sheets of companies. On the other hand, industrial maintenance has recently experienced drastic changes, which have led to an increase in the number of maintenance networks (consisting of customer companies that buy maintenance services, as well as various supplier companies) and inter-organizational partnerships. However, the research on maintenance networks has not followed the changes in the industry. Instead, there is a growing need for new ways of collaboration between partnering companies to enhance the competitiveness of the whole maintenance network. In addition, it is more and more common for companies to pursue lean operations in their businesses. This thesis shows how flexible asset management can increase the profitability of maintenance companies and networks under dynamic operating conditions, and how the additional value can then be shared between the network partners. Firstly, I have conducted a systematic literature review to identify what kind of requirements for asset management models are set by the increasing dynamism. Then I have responded to these requirements by constructing an analytical model for flexible asset management, linking asset management to the profitability and financial state of a company. The thesis uses the model to show how flexible asset management can increase profitability in maintenance companies and networks, and how the created value can be shared in the networks to reach a win-win situation. The research indicates that the existing models for asset management are heterogeneous by nature due to the various definitions of ‘asset management’. I conclude that there is a need for practical asset management models which address assets comprehensively with an inter-organizational, strategic view. The comprehensive perspective, taking all kinds of asset types into account, is needed to integrate the research on asset management with the strategic management of companies and networks. I will show that maintenance companies can improve their profitability by increasing the flexibility of their assets. In maintenance networks, reorganizing the ownership of the assets among the different network partners can create additional value. Finally, I will introduce flexible asset management contracts for maintenance networks. These contracts address the value sharing related to reorganizing the ownership of assets according to the principles of win-win situations.

Analysis of corporate social responsibility (CSR) performance and financial performance of selected mining companies

The global concern about sustainability has been growing and the mining industry is questioned about its environmental and social performance. Corporate social responsibility (CSR) is an important issue for the extractive industries. The main objective of this study was to investigate the relationship between CSR performance and financial performance of selected mining companies. The study was conducted by identifying and comparing a selection of available CSR performance indicators with financial performance indicators. Based on the result of the study, the relationship between CSR performance and financial performance is unclear for the selected group of companies. The result is mixed and no industry specific realistic way to measure CSR performance uniformly is available. The result as a whole is contradictory and varies at company level as well as based on the selected indicators. The result of this study confirms that the relationship between CSR performance and financial performance is complicated and difficult to determine. As an outcome, evaluation of benefits of CSR in the mining sector could better be analyzed based on different attributes.

Performance Determinants of Renewable Energy Companies

The purpose of this thesis is to identify the Performance Determinants (PD) of Renewable Energy (RE) companies. It analyzes the background of the RE industry while reflecting simultaneous developments in the fossil based industries. I divided the determinants into two groups: market level and firm level and established hypotheses based on the existing literature. Data from public companies was gathered to construct a Panel Data structure. This is then tested by using a Linear Regression with Fixed Effects model. The model specification was efficient at reflecting the analyzed phenomena. My results showed that both market level and firm level determinants are significant in the RE Industry but the firm level determinants had higher explanatory power (R2). The determinants' relationships were found to follow those from the manufacturing industry more than the utilities' industry. Out of the market level determinants Consumer Price Index (CPI), Interest Rates and Oil prices were significant. Out of the firm level determinants Debt to Assets, Net Investments, Cash flows from operations, Sales and Earnings Before Interests and Taxes (EBIT) were significant. I concluded that this information is valuable for key industry players as they can achieve their objectives faster by elaborating better strategies using these results.

Pk-yrityksen menestystekijät kansainvälistymisprosessissa

Tutkielman tarkoitus oli selvittää, mitkä tekijät määrittelevät kansainvälistymisprosessin potentiaalista menestyjää. Aihetta on tutkittu paljon, mutta laajempi kokonaiskuva kansainvälistymisen menestystekijöistä puuttui. Tutkielman näkökulma on holistinen: Siinä yhdistettiin useampi linssi eri näkökulmia menestymiseen kansainvälistymisessä ja eri tutkimusmetodeja kvalitatiivisista kvantitatiivisiin. Tutkimuksessa käytettiin teoriasidonnaista lähestymistapaa ja konstruktiivista tutkimusotetta, jonka avulla Finpro ry:lle rakennettiin usean tutkimusvaiheen aikana potentiaalisia menestystapauksia tunnistava työkalu. Tutkimus toteutettiin neljässä vaiheessa, joissa rakennettiin kunkin vaiheen testituloksien mukainen konstruktio. Ensimmäisessä vaiheessa teemahaastattelulla selvitettiin konstruktion tarvepohja sekä rajaehdot. Konstruktion pohjaksi taulukoitiin 2001–2012 vuosien tutkimuksien tutkituimmat menestystekijät ja siihen lisättiin kansainvälistymisprosessin asiantuntijoiden korostamat menestystekijät. Tulokset yhdistettiin rakentamalla Konstruktio1. Toisessa vaiheessa Konstruktio1:sta kyselyn ja eksploratiivisen faktorianalyysin avulla faktoroitiin tärkeimmät menestymisen taustalla olevat ilmiöt, joista rakennettiin Konstruktio2. Kolmannessa vaiheessa kahden riippumattomien otosten ttestin avulla selvitettiin, mitkä Konstruktio2:n menestysfaktorit ovat tärkeimpiä ICT- ja life science -toimialoilla toimiville yrityksille ja mitä ilmiöitä yrityksen johto tai sijoittajat pitävät tärkeinä. Tuloksien pohjalta Konstruktio2 kehitettiin Konstruktio3:ksi. Neljännessä vaiheessa Konstruktio3:n pätevyyttä testattiin peilaamalla sen menestysfaktoreita kuuteen menestyjiksi todettuun tapaukseen, ja sen toimivuus selvitettiin kuuden avoimen haastattelun avulla. Tuloksien avulla Konstruktio3:sta rakennettiin Konstruktio4. Tutkimukset osoittivat, että menestystekijät vaihtelevat yrityksen kansainvälistymispolun ja eri näkökulmien mukaan. Tutkimus loi vahvan teoreettisen ja liiketoiminnallisen kontribuution. Tutkimusvaiheiden avulla hahmotettiin kansainvälistymisessä menestymisen kokonaisuus ja luottiin uusi näkemys pk-yrityksen menestymisestä. Toisaalta päästiin myös heti käyttövalmiiseen lopputulokseen, joka auttaa Finpron konsultteja ja myyjiä ymmärtämään menestymistä kansainvälistymisprosessissa ja löytämään potentiaalisia menestyjiä.